Sono Advertising

09/08/2022

The importance of charging a set fee rather than an hourly.

26/07/2022

The problem with design is that when it works, it’s almost invisible and goes mostly unnoticed. It just works.

If it looks easy, it’s because someone has spent years honing their craft.

31/03/2022

18/01/2022

Wordmark for Swedish folktronica band Wintergatan in collaboration with Martin Molin.

Following the philosophy of Swedish Graphic Design, characterized by simplicity, minimalism and functionality, whilst using the most essential elements, including basic shapes and limited color palettes, to create something that is simple yet succinct.

The font (a geometric sans-serif inspired by Futura by the Bauersche Gießerei) was chosen for it’s minimalism and clever positioning of cross strokes.

The design process, in collaboration with Martin, was a process of elimination. The initial concepts included ‘gears’ from the Marble Machine and true to Martin’s philosophy that 'The more clutter removed, the more substance remains', distractions were stripped away to allow for Cleanliness, Readability & Objectivity.

Merch available from https://wintergatan.creator-spring.com/

Sono Advertising

18/04/2021

Thinking outside the square for UniSA's Outdoor Advertising.



Personal Portfolio: Senior Art Director

18/04/2021

UniSA outdoor signage.

Throwback to the redesign of UniSA's corporate branding. The branding is still being used today with a slight font weight change.

Credits: Some clever copywriting from Wholly Mackrell brought this banner to life.

This image was captured over 10 years ago by a UniSA staff member. No Photoshop here, just a very good eye.

18/04/2021

Unisa "Your Career" & "Youniversity" Campaigns

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Personal portfolio Senior Art Director

18/04/2021

Throw back to vintage vespa’s, antique venetian bikes, fixers, authentic Italian cuisine & espresso… Modinetti Espresso ☕

Brand development, custom hand drawn font, menu, signage etc .com.au

22/01/2021

A wonderful tribute in honour of a design icon

NEW DESIGN CHAIR FOR AADC AWARDS |

It is with pride and the utmost respect we announce the creation of a third perpetual Chair for the Adelaide Advertising & Design Club Awards.

Sitting alongside the Master’s Chair for best overall Craft entry and the Gold Chair for best overall Advertising entry, will be the *Rita Siow Chair* for the best overall Design entry.

Rita was a remarkable woman, designer, lecturer and mentor who unexpectedly and prematurely passed away in late 2020. Her impact on the creative industry and the AADC was immense and will be long lasting, having touched the professional and personal lives of so many.

The Club is delighted the Siow family have approved this tribute to Rita and it will be a great honour to award the inaugural Rita Siow Chair at this year’s award ceremony in September 2021.

Call for Entries will commence in July, 2021.

28/11/2020

🌊 organic, hand weighed, mixed and poured with care to ensure a superior product quality.

Website development .com.au

www.surflocalwax.com


📸 tylertornberg

19/11/2020

Clean oceans 🌊 Organic surf wax by

Website launch www.surflocalwax.com