The Wonderbrand

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The Wonderbrand

The Wonderbrand offers modern, creative & thoughtful brand & web design services for small businesses.

08/10/2026

Some fonts just make my designer brain go FERAL

Back with another round of fonts I’d use for brands I’d LOVE to design, because choosing typography is genuinely one of my favourite parts of building a brand.

A cool girl florist? A fun ceramic studio? A tattoo studio with a little attitude? A roller rink straight out of a retro fever dream? YES TO ALL OF IT.

And here’s the thing: a good font pairing isn’t just about finding fonts that look nice together. It’s about creating a personality, setting a mood and making a brand feel like it belongs in a world of its own.

Give me the weird, the wonderful, the playful and the personality-packed. Every. Single. Time.

Which of these five businesses would you most want to see me bring to life? Tell me below!

07/10/2026

I don’t have an illustration style. I have whatever the brand needs.

Because why would a playful kids’ brand, a w**e bar, a postpartum business and a pressed-flower artist all need to look like they were drawn by the same person?

Sometimes it’s bold shapes and chunky lines.
Sometimes it’s loose, wonky and whimsical.
Sometimes it’s clean, graphic and polished.
Sometimes it’s soft and abstract.
Sometimes it’s full of tiny, imperfect details.

I don’t want to put myself in a box - and I definitely don’t want to put my clients in one either.

Different brands. Different personalities. Different ways of illustrating.

The style changes. The intention doesn’t: creating something that feels intrinsically yours.

06/10/2026

From moodboard → brand ✨

One of my favourite parts of the branding process is watching that very first collection of references turn into something completely its own.

For The Urban Paw Co. | Handmade Pet Products, the direction started with a warm, nostalgic, slightly offbeat feel and became a brand packed with personality, playful details and custom illustrations that feel unmistakably theirs.

Because a moodboard isn’t there to tell us what to copy. It’s there to give us a feeling, a direction…a starting point.

And then we make it yours!

Good pets. Good taste. Good stuff.

05/10/2026

Their place to play. Yours to stay. 🌼

Flourish & Play might just be one of the most joyful brands I’ve had the pleasure of creating.

From the smiling flowers and party hats to the tiny ladybird, birthday cake, bunting and playroom-inspired illustrations, every element was drawn specifically for this brand - creating a highly bespoke visual world that feels playful, welcoming and absolutely packed with personality.

And that’s always the goal. Not just a logo, but a collection of colours, typography, illustrations, patterns, brand marks and ready-to-use assets that make showing up consistently SO much easier.

Jessica said:

“As a new business owner starting from scratch, Jenna made sure to take time to understand my vision and the direction I wanted to take the branding. This took such a weight off of me opening my business and the package that I opted for really set me up for a successful launch.”

That last part is everything. A brand should feel like you, but it should also make running your business easier.

And Flourish & Play now has a joyful toolkit ready to grow right alongside them🌷☀️🐞

04/10/2026

My designer brain is always switched on 🫠😂

I notice when a brand has been stripped back so far there’s nothing left to remember. When an entire industry is using the same fonts, colours and photography. And when I’ve seen that exact Canva icon approximately 400 times before.

None of these things are inherently bad. But when every decision is made because it feels safe, polished or on-trend, that’s usually when the personality disappears.

The brands I remember give me something to remember - an odd colour pairing, an unexpected typeface, a custom illustration or a definitive point of view.

And that’s exactly what I’m looking for when I design for my clients - the details that make their brand feel undeniably theirs.

What’s something you ALWAYS notice because of your job? ↓

29/09/2026

Some colour combos look completely wrong on paper…and then somehow look SO right together!

Good colour palettes aren’t always about playing it safe. Sometimes it’s the slightly weird, unexpected pairing that gives a brand its personality.

The trick? Getting the balance, tone + proportions right so it feels intentional - not like you picked colours with your eyes closed.

Which combo would you actually use?

Save this one for the next time you’re tempted to reach for the same safe palette!

28/09/2026

A little bit crafty. A little bit retro. A LOT joyful. 🧵✂️✨

Stitching together a brand for Sydney Nordgren | Quilting that feels every bit as colourful, creative and full of personality as the community behind it.

Bold colour, playful typography, nostalgic sewing references and patterns made to feel like quilt blocks themselves…proof that branding does not have to be beige to be professional.

And yes, I will find any excuse to turn a sewing machine into an illustration!

Branding for a creative business? Hit me up…this is very much my happy place.

24/09/2026

If Gemini was a brand, obviously it wouldn’t pick a lane! Part copywriting studio. Part creative consultancy.

Part “wait, I’ve just had another idea.”

The Gemini brand world is curious, quick-witted, expressive and a tiny bit chaotic - built for someone with 37 tabs open, three side projects and a sudden urge to completely rethink the concept at 11:47pm.

Think clever typography, unexpected colour combinations, scribbled notes, big ideas and a brand identity that can change its mind without losing itself.

Basically…more ideas, less sitting still.

Geminis…did I nail it, or is this zodiac slander? 👀

And more importantly - which sign should I brand next? ↓

23/09/2026

Typography is doing a LOT more than making your brand look pretty.

It can make the exact same words feel expensive, nostalgic, rebellious, playful, editorial, weird, cool…you get the idea.

Which is probably why choosing fonts is one of my favourite parts of building a brand.

Also, putting this into the universe while I’m here: I would very much like a motel, cocktail brand, bowling alley, swimwear label or record store to land in my inbox.

Thank you in advance, universe.

And if that’s you, hit me up👀

22/09/2026

Good pets. Good taste. Good stuff. 🐾

Meet The Urban Paw Co. | Handmade Pet Products - a brand for pets who are a part of EVERYTHING.

A little bit playful, a little bit nostalgic and a whole lot of personality. This identity brings together charming dachshund illustrations, character-filled typography, classic stripes and a colour palette that feels equal parts cosy and cool.

The goal? To create a brand that feels just as considered as the products it represents. Because our four-legged besties deserve good design, too, right?!

And can we take a moment for those little sausage dogs?! 🥹

Ready to give your own brand this kind of personality? Let’s make something wonderful together. Enquire via the link in my bio.

Address

Adelaide, SA

Website

http://www.thewonderbrand.co.uk/

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