16/12/2025
The ImPulsTanz 2025 campaign celebrates dance in its most direct and authentic form — raw, physical, alive.
At its core: pure photography and a custom variable font that channels the energy of movement into design. Each letter moves freely, each composition shifts, yet together they form one unmistakable identity.
Art Direction & Design: (, , , )
Photography: Isabelle Wenzel, .w.e.n.z.e.l
Performer: William Briscoe, ; Sara Lanner, ; Yoh Morish*ta, ; Doris Uhlich,
Custom Typography: David Einwaller, .einw
Styling: Patricia Narbón,
Makeup & Hair: Christoph Haider, /
Retouch: Christoph Pallinger,