CELUM

18/06/2026

Will you be attending TIK 2026?

The TAG DER INDUSTRIEKOMMUNIKATION by bvik – Die Kraft für B2B-Marketing is one of the leading events for B2B marketing and industrial communication in the DACH region – bringing together the people shaping the future of industrial marketing.

And CELUM will be there!⭐

Meet Alexandra Vetrovsky-Brychta and Hannes Kollross to discuss topics such as:
✔ AI-driven discoverability
✔ Brand and content management
✔ Product information and content operations
✔ Digital customer experiences

Whether you're looking for fresh ideas, practical solutions, or simply a good conversation with fellow B2B marketers, we'd love to meet you!
📅 Book a meeting in advance and make the most of your time at TIK: https://hubs.ly/Q04lGW8t0


https://hubs.ly/Q04lGSPJ0

17/06/2026

Wird deine Marke noch auf der Shortlist stehen, wenn KI-Agenten die Vorauswahl treffen?

Beim K5 - Future Retail Conference sprechen Vildan Gülle (Otago Online Consulting GmbH) und Alexandra Vetrovsky-Brychta (CELUM) anhand des Kundenbeispiels Mondi darüber, warum digitale Präsenz im B2B-Commerce heute weit über die Produktwebsite hinausgehen muss.

Erfahre, wie Content, Produktsuche, Self-Service-Portale und Online-Shops zusammenspielen müssen, damit Produkte und Marken auch im Zeitalter von Agentic AI sichtbar, auffindbar und relevant bleiben.

📅 23. Juni 2026 | 10:00 Uhr
🎤 EXPO Stage 3, K5 Conference, Berlin

Mehr erfahren ⬇️
https://hubs.ly/Q04lGWft0

16/06/2026

Was für ein erfolgreicher !🏆

Letzte Woche durften wir 90 Gäste aus Österreich, Deutschland und der Schweiz für zwei Tage voller inspirierender Diskussionen, Kundenvorträge, praxisnaher Trainings und Networking in Linz begrüßen.

Wir freuen uns sehr, dass von LEADERSNET Österreich über unsere Kundenkonferenz, die unter dem Motto "𝘕𝘦𝘹𝘵 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 – 𝘚𝘰𝘤𝘪𝘢𝘭. 𝘈𝘨𝘦𝘯𝘵𝘪𝘤. 𝘉2𝘉. 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯." stand, berichtet! 📰

Ein großes Dankeschön geht an alle Referent*innen, Kund*innen, Partner*innen und CELUMians, die mit ihrem Wissen, ihren Erfahrungen und ihrem Engagement dazu beigetragen haben, diesen CELUMsummit zu einem vollen Erfolg zu machen! 💙

Neugierig auf die wichtigsten Erkenntnisse der Konferenz? Hier geht's zum vollständigen Eventbericht: https://hubs.ly/Q04lxQN10



📸 Photo von Markus Schneeberger Photography

Über 90 Gäste aus dem DACH-Raum nahmen am "CelumSummit 26" teil, der sich um aktuelle Herausforderungen in Sachen Content, Markenführung, Agentic Commerce, KI-Sichtbarkeit und digitale Produktkommunikation drehte. | 15.06.2026

11/06/2026

Update from the !

💡 Jan Königstätter (Owner of otago online consulting ), alongside Stephan Nöstler (Senior Business Consultant at CELUM), held a marketing workshop where they taught us all about how how visibility is changing and how to prepare content, products and brand information so that they can be found, evaluated and selected by AI systems.

💡 Afterwards, Thomas Leskowsky (E-commerce Specialist and Founder of exvomo - E-Commerce aus und für Österreich ) and took the stage to outline the foundations businesses should already have in place, assess current trends in a realistic way, and show why not every hype deserves immediate action.

Thank you Jan and Thomas for the great insights and for joining us for the conference! 💙

11/06/2026

The doors are open for Day 2 of !

Today is all about user and admin trainings, with a total of six hands-on sessions led by CELUM experts. We’ll also hear from Jan Königstätter (Otago Online Consulting GmbH) and Thomas Leskowsky (exvomo) in two insightful keynotes and workshops.

We’re glad to see so many of our customers and partners again today!💙

Stay tuned for more content!

10/06/2026

🥂 Before wrapping up a successful first day of the with a networking apero, Alessandro Kurzidim, Chief Product Officer at CELUM, shared an exclusive product outlook, offering a glimpse into what we’re working on to make our customers’ experiences even better and their workflows even more efficient.

Once again, thank you to everyone for joining us today, and we’re looking forward to seeing you tomorrow too!💙

📸 Stay tuned for updates on day two of the conference!

10/06/2026

More customer chats coming out of the today!👀

🚴 The third customer fireside chat was with Andreas Boekhoff (Application Developer / Consultant at CLAAS) and Robert Höller (Business Consultant & CISO at CELUM) where they shared exclusive insights into how CLAAS manages product content across systems.

⚕️Afterwards, Marcus Strobel (Head of Ecommerce &
Online-Marketing at Dermapharm AG) explained how Dermapharm successfully rolls out CELUM, alongside Hannes Kollross (Account Executive at CELUM).

🛠️ For the final customer fireside chat, Michael Herbstritt (SHS | Marketing at AUMA Group) shared the stage with Stefanie Kehrer (Partner Manager at CELUM) and Bastian Busche (Application Consultant at communicode GmbH) to talk about how AUMA is driving global marketing communications with CELUM.

Thank you to all our incredible customers for their powerful and valuable insights shared today! We highly appreciate you! 💙

10/06/2026

📸 Live from the

Isaac Kuke, Team Lead Digital Information Management at Ritter Energie GmbH & Co. KG, started off the customer fireside talks for the day alongside Marco Moretti, Customer Experience Manager at CELUM, about how Ritter Energie connects Metadata, Processes and CELUM CX.⚡️

Valerie Semorad, Marketing Manager
Regional Brands at Brau Union Österreich, and Alexandra Vetrovsky-Brychta, CGO at CELUM, followed by explaining how strong brands can remain distinctive, relevant and close to people in an increasingly digital commerce landscape.🍺

Stay tuned for more live content from the conference!

10/06/2026

🚀 The has just started with a warm welcome from Alexandra Vetrovsky-Brychta (CGO, CELUM) and an exclusive keynote from Michael Kraeftner (Founder and CEO, CELUM) all about CELUM’s current offerings, impact of AI, and how it will benefit our strategy and customers in the future.

We’re thrilled to have so many of our customers and partners joining us for two days packed with knowledge-sharing and networking!💙

P.S: we will be posting live updates from the conference today and tomorrow, so stay tuned for more!😉

09/06/2026

The starts tomorrow!

We're currently putting the final touches in place to welcome you to our headquarters in Linz.
Here's what's waiting for you:
🏆 Practical keynotes and customer success stories
🛠️ FREE Hands-on training sessions and workshops
👥 Endless networking and exchange of ideas

Looking forward to connect with you at the CELUMsummit 26: Next Generation Commerce – Social. Agentic. B2B. European. Find the agenda here ⬇️
https://hubs.ly/Q04kGg7-0