CELUM Even great products require remarkable presentation to win on the digital shelf. Every great brand ne Weitere Informationen auf www.celum.com

CELUM ist ein weltweit führender Anbieter von Digital Asset Management (DAM) und Content-Collaboration-Software. Mit CELUM können Unternehmen ihre Produkte über alle digitalen Touchpoints hinweg und an jedem Punkt der Customer Journey perfekt in Szene setzen und Content für jeden Kanal und jede Zielgruppe erstellen, organisieren und verteilen. Die CELUM Cloud-Plattform deckt den gesamten Content-Lifecycle ab und kombiniert Digital Asset Management mit agiler Zusammenarbeit, Workflows & Automatisierung, Online-Proofing und Sync & Share. Zu den weltweit über 900 Kunden von CELUM zählen bekannte Marken wie Lidl, SCOTT Sports, 3M, HiPP, CLAAS und voestalpine. Das Unternehmen wurde 1999 von CEO Michael Kräftner gegründet und beschäftigt heute über 100 Mitarbeiter in Linz, Wien und München.

Compliance doesn't have to be complex!As regulations around AI transparency, accessibility, and copyright evolve, managi...
19/10/2026

Compliance doesn't have to be complex!

As regulations around AI transparency, accessibility, and copyright evolve, managing digital content comes with new and more critical responsibilites.

Organizations need to have full governance of their content throughout the entire content supply chain.
CELUM can help you achieve and turn your compliance into a manageable process:

💡Ensure AI transparency:
Keep track of AI-generated and AI-assisted content with clear disclosure information.

💡Maintain human oversight:
Establish review and approval workflows to keep people involved in content validation and publishing.

💡Manage content rights:
Track ownership, usage rights and expiration dates to help reduce compliance risks.

💡Create accessible content:
Generate multilingual descriptions and enrich metadata to support accessibility and improve content discoverability.

How do AI agents decide which companies make the shortlist?Our new blog article opens up the black box and explores:🔹 Th...
16/10/2026

How do AI agents decide which companies make the shortlist?

Our new blog article opens up the black box and explores:
🔹 The 5 stages of AI agent research
🔹 Where companies can become visible to AI agents
🔹 How to optimize your content for AI-powered search
🔹 How to protect your AI visibility

Read the full blog article here: https://eu1.hubs.ly/H0z7gzS0

15/10/2026

How can an automation machinery manufacturer drive global marketing communication?🗺️

🛠️ Check out our latest customer statement with Michael Herbstritt (Project Lead at AUMA Group) as he explains how AUMA they integrated CELUM into their system environment across teams.

🔗 Head to our YouTube channel to watch the full customer statement!

AI can do more than generate content. It can help you manage metadata, improve transparency and support compliance too. ...
13/10/2026

AI can do more than generate content. It can help you manage metadata, improve transparency and support compliance too. 🛠️

AI is part of everyday content operations; organisations need better ways to manage transparency, accessibility, copyright, and metadata across their digital assets.

💡 Join Reinhard Eisl for our upcoming webinar “AI, CELUM and You” and discover how CELUM's latest AI capabilities help you:
• Improve metadata quality and content findability
• Track AI-generated and AI-edited assets more effectively
• Support EU AI Act transparency and compliance processes
• Create more accessible content with AI-powered descriptions
• Keep copyright, licensing and usage rights connected to your assets

📅 20 October 2026 l 10:00-10:45 CEST
💻 Online Session in English

Sign up now: https://eu1.hubs.ly/H0yQBRH0

🎉We're excited to share that Johanna Schöllauf has been appointed Head of Growth at CELUM!🎉Since joining CELUM in May 20...
12/10/2026

🎉We're excited to share that Johanna Schöllauf has been appointed Head of Growth at CELUM!🎉

Since joining CELUM in May 2026 as an Account Manager, Johanna has brought valuable experience in scaling B2B SaaS businesses and building strong customer relationships.

In her new role, she will be responsible for both new and existing customer business, further strengthening our go-to-market strategy and supporting CELUM's continued growth.

💙 As Johanna puts it:
"𝘐 𝘴𝘦𝘦 𝘦𝘯𝘰𝘳𝘮𝘰𝘶𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘢𝘵 𝘊𝘌𝘓𝘜𝘔. 𝘍𝘰𝘳 𝘮𝘦, 𝘨𝘰𝘰𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘮𝘦𝘢𝘯𝘴 𝘨𝘪𝘷𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭𝘴, 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘢𝘯𝘥 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘵𝘩𝘦𝘺 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘢𝘭𝘪𝘴𝘦 𝘵𝘩𝘦𝘪𝘳 𝘧𝘶𝘭𝘭 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭."

Read the full article here (German): https://eu1.hubs.ly/H0z02340



📸Picture by Katharina Schiffl

Firma: CelumPosition: Head of Growth | 08.10.2026

A digital asset can raise many questions.Was it AI-generated? Is it accessible? Who owns it? Where can it be used? Does ...
09/10/2026

A digital asset can raise many questions.
Was it AI-generated? Is it accessible? Who owns it? Where can it be used? Does it contain the right metadata?

As AI and new regulations reshape content operations, keeping track of this information is becoming more important than ever.

💡 In our upcoming webinar, Reinhard Eisl (Senior Product Manager at CELUM) will show how AI and CELUM’s latest AI capabilities can help you improve metadata quality, increase transparency and strengthen compliance across your digital assets. 🤖📈

📅 20 October 2026 l 10:00 CEST
💻 Online Session in English

Sign up now: https://eu1.hubs.ly/H0yQBZx0

Your business is global, but is your AI compliant globally?For global companies, compliance goes beyond a single market....
07/10/2026

Your business is global, but is your AI compliant globally?

For global companies, compliance goes beyond a single market. It requires transparency, human oversight, copyright management, accessibility, and traceability throughout your entire content supply chain.

Miss the mark? In the EU, non-compliance can result in fines of up to €15 million or 3% of global annual turnover. 💸

But you don't need to slow down your AI intiatives, you just need a solution to help you manage the risk.

💡 With CELUM, you can create, manage, and govern AI-powered content with confidence, while maintaining compliance across markets and regulations.

⬇️ Learn how CELUM can help you prepare for the EU AI Act:
https://eu1.hubs.ly/H0yVW5q0

⏰ Letzte Chance: in 2 Stunden zeigen wir live, was KI-Agenten im Kampagnenprozess wirklich leisten können.🎤 Gemeinsam mi...
06/10/2026

⏰ Letzte Chance: in 2 Stunden zeigen wir live, was KI-Agenten im Kampagnenprozess wirklich leisten können.

🎤 Gemeinsam mit Mischa Wolfframm und Sebastian Lauk zeigt Reinhard Eisl (CELUM), wie KI-Agenten verschiedene Schritte im Kampagnenprozess - von Content über Freigabe bis zur Ausspielung z. B. im Onlineshop - miteinander verbinden und beschleunigen.

📅 Heute | 10:00–10:45 Uhr
💻 Online Session auf Deutsch

Wenn DAM, PIM oder Commerce zu deinen Aufgaben zählen und du deine Prozesse mit KI effizienter gestalten willst, dann solltest du heute dieses Webinar nicht versäumen!

👉 Noch ist Zeit! Jetzt kostenlos anmelden: https://eu1.hubs.ly/H0yHz7x0

Plan your budget with greater confidence using CELUM Cloud Insights!Gain clear visibility into your storage consumption ...
05/10/2026

Plan your budget with greater confidence using CELUM Cloud Insights!

Gain clear visibility into your storage consumption and user licence usage with reporting designed to help you track trends, identify usage patterns, and make smarter decisions.

With CELUM Cloud Insights, you can:
✅ Monitor storage and licence usage over time
✅ Identify potential overconsumption early
✅ Improve forecasting and budget planning
✅ Make informed decisions about optimising or scaling your CELUM resources

Learn more in the CELUM Help Centre.

01/10/2026

FINE: €15 Million or 3% of annual global turnover — whichever hurts more💰📉

The answer to these regulations isn't to slow down your AI initiatives or stop using them, it's having the right visibility and control across your content supply chain solution.

CELUM helps you do exactly that:
🔸 Add content credentials and watermarks to track AI-generated content.
🔸 Keep humans in control with streamlined review and approval workflows.
🔸 Manage content ownership, usage rights, and expiry dates at scale.
🔸 Generate multilingual descriptions and improve AI-driven discoverability.

⬇️ Learn how CELUM can help you be more compliant here:
https://hubs.ly/Q04xwPt80

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