Dalibor Cicman

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österreich
Vienna
Dalibor Cicman

CEO&Founder at GymBeam | From 0 to 300M€/Y in 12Y, crazy right? Building EU largest fitness e-com. Sharing the playbook. 🚀

01/09/2026

4 Lessons from Scaling GymBeam to Western Europe 🚀

Expanding into Western European markets is about data, logistics, and unit economics.

1. M&A as a shortcut to infrastructure and margins 🏭
Organic growth in demanding markets is expensive and slow. Acquiring a 100% stake in German KAJA Food gave us 5,000 m² of production space and 9 specialized lines. Insourcing production immediately boosted revenues in the DACH region and had a significantly positive impact on margins and unit economics.

2. Vienna HQ as a hub for talent and capital 🏢
Opening an office in Vienna significantly simplifies access to global talent and streamlines communication with international investors. It builds an operational structure ready for the next phase of international growth.

3. "Founder-led" drive + institutional discipline 💼
Securing a €30M investment round from PortfoLion and EBRD required strict financial discipline and corporate governance. For institutional investors, seeing startup speed combined with transparent OKR tracking and data analytics is key.

4. Technology and logistics over country of origin 🤖
Customers don't care about a brand's country of origin, they care about price, quality, and delivery speed. Our new automated AutoStore warehouse near Milan with 15,000 m² cuts logistics costs per package and allows us to deliver faster than local competitors.

Geographical expansion is purely about analytics, unit economics, and ex*****on.

Which metrics do you consider most critical when entering new markets? 👇

31/08/2026

My 7 rules for time management and PR efficiency:

6 PR Appearances in 6 Hours 🤯 In my newest video, I share exactly how I managed to speak at 2 events and record 4 podcasts/interviews in just 6 hours. Here are my top behind-the-scenes tips on how to make it happen:

1. Zero Logistics
My assistant handles everything based on strict guidelines. My very first interaction with the organizer is usually seconds before we hit record.

2. LLM Optimization
If Musk and Zuck have time for podcasts, so do I. I prepare my narratives in advance, knowing exactly which key messages to repeat to strategically position myself for the AI models indexing these conversations.

3. Ruthless Batching
I dedicate just half a day per month to PR. By batching, I can record 6 podcasts in two days—yielding 6 months of content. The remaining 29 days of the month are spent actually running the business.

4. Delegated Prep
I review my assistant's prep notes in the back of a briefed car on the way to the studio. Outside of transit time, I do zero additional preparation.

5. Location Synergies
We book well in advance to batch all recordings in a single city. Sometimes, we record two episodes in one sitting and stagger the releases months apart.

6. The Power of "No"
I decline 90% of speaking invitations. Doing 5 high-quality appearances a quarter is more than enough.

7. Strategic Targeting
The Slovakian business community already knows me, so the PR ROI there is tapped out. I now strictly target my appearances in Austria and the Czech Republic.

Watch the full behind-the-scenes vlog on YouTube to see exactly how it’s done: https://youtu.be/FwB2Fzh_Ikc 🎥

👇 Please let me know in the YouTube comments: What are your top tips for maximizing efficiency?

18/08/2026

My honest review of influencers products from Mr.Beast, Logan Paul or KSI...

A $50 product doesn’t always mean $50 worth of product. Sometimes, you’re mostly paying for marketing. I went to one of the most expensive grocery stores in Los Angeles to analyze celebrity fitness brands — not as a customer, but as the CEO of a sports nutrition company.

Some of the business models surprised even me:
- AG1 can pay podcasters around 20% commission, while typical affiliate rates in the industry are closer to 3–7%.
- Brands pay huge premiums for celebrity exposure and placement.
- Basic products like creatine can sell for 3x the normal market price once you add the right packaging, influencer and story.

The lesson?
In fitness, the best-marketed product is often not the best product.

Sometimes you're not paying for better ingredients.

You're paying for customer acquisition.

In my new YouTube video, I break down the economics behind products from MrBeast, Logan Paul and other celebrity brands.

🎥 Full review from LA:
👉 https://youtu.be/zJ3yTIeSD64

Which influencer campaign or product collaboration do you think was executed the best so far this year?

13/08/2026

Can an AI agent run reporting for a €300M+ company?

It already does. Everyone talks about AI. Few show working systems. This is one 20+ Mac minis running autonomous agents. Human-in-the-loop is a design failure. No supervision. No micromanagement. Just output.

04/08/2026

99% of e-commerce businesses could go bankrupt. Here is why. 📉

By 2028, traffic from AI tools is predicted to surpass traditional Google organic search. But the biggest twist isn't just the volume of traffic; it's how AI decides what to recommend.

In my new YT video, I share a shocking case study from the UK market that proves how the rules have changed:
→ The absolute market leader is capturing a massive 75% of all AI-driven traffic in their category.

The rest of the market is left fighting for the scraps. AI evaluates and recommends products completely differently than traditional search algorithms. It is a strict "winner takes all" environment.

99% of e-commerce companies that rely on old marketing strategies will die. Only the 1% that understand and adapt to this new AI search system will survive.

Watch my full keynote from ViennaUP to see why product discovery is changing forever:
👉 https://youtu.be/qgX0IZ8g-5Y

How is your company preparing for the fact that AI will be advising your customers? 👇

03/08/2026

Are 99% of eComm businesses going bankrupt? 📉😱
In my new video, I share why traditional search is dying and how we are adapting. 🚀
Link in BIO. 🔗

Is your business ready for the AI shift? 👇

22/07/2026

A practical look at how to implement AI in a company 👇

In my new YT video, I show our AI agents, AI server, and other practical AI solutions we use across the company. 🤖

You’ll see:
- how we built our AI hardware infrastructure and why we run models locally instead of relying 100% on the cloud,
- what an “AI loop” is and why it is the ultimate way to automate complex feedback cycles,
- practical examples of tasks we have fully delegated from humans to our AI colleagues.

For a modern, fast-growing company, deep AI integration is like adding hundreds of employees to the workforce, without the usual scaling friction.

🔗 Link to the full video: https://youtu.be/nO8zIxzbMLw 🎥

Are you already building internal, locally hosted AI models, or are you still relying solely on external APIs? 🙂

21/07/2026

Will AI steal your job? 😱🤖😱
In my new video, I show you practical imolementation of AI in GymBeam. 🚀

Link in BIO. 🔗 What will AI automate in coming years? 👇

06/07/2026

YouTube invited me to private event in LA 👀👀 full video on my YouTube😉

24/06/2026

My first vlog in English from our teambuilding 🙌🥂🎉 full video on my YT

Adresse

Kärntner Ring 1
Vienna
1010

Webseite

http://cicman.com/

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