16/10/2026
AI in Marketing in 2026: What Has Already Changed and What Remains Hype
Back in 2023, the industry was full of predictions such as “80% of marketing content will be written by AI within three years” and “the copywriter profession will disappear by 2026.” Enough time has now passed to compare those expectations with reality — and the picture has turned out to be far more uneven than futurists predicted. In some areas, AI has genuinely become invisible infrastructure that marketing can no longer be imagined without. In others, high-profile announcements have remained little more than conference demos that failed to survive contact with real budgets, lawyers, and consumer trust.
More: https://kompaas.tech/telcojournal/research/ai-in-marketing-in-2026-what-has-already-changed-and-what-remains-hype/