14/04/2025
Two , one mission: helping launch a digital wallet across LATAM.
At GM2, we had the challenge (and the privilege) of partnering with PayRetailers on Kuady — their new digital wallet aimed at launching first in Peru and Chile, and expanding across Latin America.
👉One of our teams jumped into MVP development (web, iOS, and Android), tackling key features like KYC, payment integrations, risk management, and a referral system. We worked closely with teams in Spain, Bulgaria and India, overcoming time zones and cultural differences to deliver value from day one.
👉In parallel, a second was brought in to support the Finance department — and quickly expanded to cover multiple internal areas, solving complex requests with autonomy and agility.
Over the course of 18 months, we grew our team to 16 people and coordinated closely with teams across Europe, maintaining high delivery standards across a fast-paced, multi-country rollout.
In just 6 months, we delivered:
✅ A fully functional MVP, ready to launch in two countries
✅ A robust and secure KYC process
✅ Enhanced handling of taxes and fees across multiple regions
✅ A referral system to boost user acquisition
✅ Consistent support across various departments
And the feedback speaks for itself:
“All that you touch is gold.” – Svetoslav Aleksiev, Head of Product Risk, KYC & Compliance.
“I’m very impressed by the team’s attitude, dedication, and efficiency.” – Petya Zaharieva, Product Manager.
We’re proud of the behind this successful launch.
Francisco Nigro, Cristian Cejas, Jazmin De Stefano, Camilo Arbuco, Gonzalo Araoz, Santiago Lecuona Tournee, Alejandro Abraham, Santiago Piedrafita, Rodrigo Alejandro Graziano, Matías Tonello & Alexis Zapata.
Thanks again to PayRetailers for the trust and collaboration. It’s been an incredible journey