23/12/2021
Lessons we’ve learnt from 2021, here we go:
The first lesson ATMOSFERA has learnt is to face failure boldly and easily part with them. For example, we turned off several ineffective products. Looking back, I understand that this could have been done even earlier.
Secondly, we’ve made a cool product - Music Wheel. We’ve not received so much pleasant feedback yet. To be honest, we are very proud.
Thirdly, the ATMOSFERA team became larger than it was originally at the end of the year. Previously we faced a lack of resources, but now we have the capacity to meet the challenges and achieve our goals.
It is important to note that we have adapted to covid, implemented a hybrid work system, resumed personal networking and returned business travel. We work on ourselves. I am proud to say that the independence and responsibility of the team have increased at the end of the year and I really enjoy looking at our team now. I feel the same inspiration from what we do.
Fifth, we are still learning to plan more effectively.
We formed all the plans for 2022 in December 2021, which is 2 months earlier than last year. I’d like to be even more careful with planning in the coming year. Within the team, we will continue to strengthen this skill in 2022.
I am glad to see the increased interest from the media side. Attention to ATMOSFERA is increasing, and we will try to maintain this bar next year.
I’m sure that 2022 will be an indicative year. We have pieced our advantages together and expect to see growth in the second half of 2022.
Thanks to the team. You are the core basis of ATMOSFERA.
Thanks to the partners with whom we’ve already integrated this year. You have given us confidence in what we do.
Thanks to the partners with whom we did not integrate this year. Your feedback has given us important experiences and texture for growth.
Thank you for being with us this year. Thank you for supporting us in our media queries. We made friends and met someone personally.
I wish everyone next year to invest as much resources and energy in themselves as possible, especially noting self-education, coaching, and of course not forgetting about rest. Reminder: the most important resource is the achievement of your happiness!
Stay tuned with us and see you next year!
Юрий Эрмантраут
CEO at ATMOSFERA