Sapience Consultancy

06/10/2023

We've just published a comprehensive case study based on Sapience's recent research on hospitals in the UAE, surveying 1,000 respondents. Key findings highlight the importance of branding, the vast potential of digital presence, and the crucial role of patient trust and satisfaction. If you're keen to understand the current pulse of healthcare facilities in the region and explore actionable strategies for improvement, this article is for you!

"Sapience's UAE hospital research: Key insights into patient preferences, branding, and digital strategies for healthcare in the region.

18/02/2023

Learn how market research company Sapience conducted a round of focus groups followed by a central location test to help a new juice brand entering the UAE market refine its product, packaging, and messaging. Discover the insights and recommendations Sapience provided to ensure the success of the new brand.

Discover how Sapience's focus groups and central location test helped a new juice brand refine their launch strategy for the UAE market

09/01/2023

This market research study on consumer behavior and preferences in the confectionery market surveyed 1000 consumers and conducted in-depth interviews with 20 industry experts to gather insights. Results showed that chocolate was the most popular confectionery type, with price, taste, and convenience being the most influential purchasing factors. Packaging and branding also played a significant role in consumer decisions. The study identified opportunities for product innovation, particularly in healthier options and unique flavors.

This market research study on consumer behavior and preferences in the confectionery market surveyed 1000 consumers and conducted in-depth interviews with 20 industry experts to gather insights.

04/01/2023

In 2023, the healthcare industry will see advancements in telemedicine, artificial intelligence, data analytics, healthcare policy, and access to care. Telemedicine, AI, and data analytics will revolutionize the way healthcare is delivered and inform treatment decisions. Healthcare policy will focus on value-based care and population health management, and access to care, particularly for low-income individuals, will be a focus. Patient experience and consumerism will be emphasized, with personalized medicine and patient-centered care becoming more important. There will also be a focus on preventative care, including the use of wearable technology and the promotion of healthy lifestyles.

As we enter the new year, it’s important to stay up-to-date on the latest trends and developments in the healthcare industry. In 2023, we can expect to see a number of exciting advances and changes that will shape the way we think about healthcare and how it is delivered. From the increasing use o...

17/12/2022

How Does A Combination Of A Series Of Customer Experiences Influences Customer Satisfaction?

Introduction Customers who receive outstanding service from a business are more likely to come back multiple times and recommend it to their friends. Every company strives to accomplish that goal, which is why market research companies in Dubai are rising. When a company brags about having cutting-e...

16/11/2022

Brand loyalty and client recommendations are two of the finest and most effective methods for a firm to gain customers and generate more money. If you want free marketing by your customers, then you need to keep your consumers pleased as a brand.

Brand loyalty and client recommendations are two of the finest and most effective methods for a firm to gain customers and generate more money. If you want free marketing by your customers, then you need to keep your consumers pleased as a brand.  Even if that’s an excellent place to start, we sh...

10/11/2022

What is Customer Satisfaction? The level of customer satisfaction can be attributed to how well a business, product, or service fulfills the expectations and demands of its consumers. The metric reflects how customers feel about a brand after dealing with it in various contexts. Simply put, customer...

10/11/2022

https://www.sapience.ae/portfolios/healthcare-in-the-uae/

Sapience conducted a qualitative research study on behalf of one of the leading healthcare providers in the UAE. The study aims at understanding the target segments and their perception to improve the quality of the service.

02/11/2022

The past few years have had a terrible impact globally. From the pandemic to the Ukraine-Russia war, the world has seen some of the biggest adversities of its time. Consequently, according to the latest UN Food Security and Nutrition Report, global food security took a major setback, with 3.1 billion people struggling for healthy food and water. UAE is one of the many nations affected by food insecurity.

Despite these tough circumstances, the Emirati nations are working diligently for a future with optimum food security. Dubai is phenomenally contributing to the cause through exemplary innovations in the farming sector.

The past few years have had a terrible impact globally. From the pandemic to the Ukraine-Russia war, the world has seen some of the biggest adversities of its time. Consequently, global food security took a major setback with 3.1 billion people struggling for healthy food and water – according to ...

02/11/2022

The pandemic flipped the world upside down in every aspect possible. It brought about drastic changes across various sectors and shifted the market trends to great extents. Being a hub for luxury brands, exotic tourism, and diverse cultures, the UAE underwent noteworthy transitions in customer behaviors and buying patterns that need a check to stay on par with the changing market grounds.

After the pandemic forced all physical stores to shut down, people have become accustomed to the new normal where everything revolves around online services. Fortunately, this trend is still prevalent and is only seeming to steep high.

The pandemic flipped the world upside down in every aspect possible. It brought about drastic changes across various sectors and shifted the market trends to great extents. The UAE, being a hub for luxury brands, exotic tourism, and diverse cultures, underwent noteworthy transitions in customer beha...

29/09/2022

We live in a fast-paced world, where everything is just a button’s click away. Top-notch technological advancements and innovations have made lives easier than we could imagine. However, amidst a life full of gadgets, we are somewhere messing up with the planet's ecological system and bringing trouble on our end voluntarily.

We live in a fast-paced world, where everything is just a button’s click away. Top-notch technological advancements and innovations have made lives easier than we could ever imagine. However, amidst a life full of gadgets, we are somewhere messing up with the ecological system of the planet and br...

10/08/2022

I advise aspiring to work hard and smart but try to alleviate the stress that comes with it. Learn when to rest and do not get obsessed with quick wins. Do not be afraid of trying new ideas. Appreciate and reflect on the mistakes you make. Ah, and please sort out your bookkeeping from day one.

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