29/04/2026
Honey doesn’t expire. Neither does Al Shifa.
When rebranding Al Shifa, Skyne deeply admired something about Saudi Arabia. A country that honours its heritage, yet constantly evolves how it shows up in the world.
In this region, honey is a part of culture. Consumption here is nearly double the global average.
Al Shifa carries this meaning, ritual and trust. Already in the top ten of honey brands globally.
At Skyne, this relevance is front and centre. We designed the brand to do what honey does so naturally.
Preserve what matters, while remaining relevant over time.
We rebuilt the packaging system to elevate its premium position, and strengthen its presence across 40+ markets. A new form, without changing the story.
.skyne