Softline Global

06/03/2026

Vietnam 4.0: why this country stopped being a "factory" and became an industrial platform

For years the country was viewed mainly as a lower-cost alternative to China. Today that formula is rapidly becoming obsolete.

Manufacturers are facing a new reality: the model of “cheap labor plus volume” no longer works. Rising wages, growing product complexity and pressure from global supply chains require a different level of production transparency and control.

That is why digital transformation in Vietnam is not about a race for fashionable technologies. It is about building a controllable, data-driven industrial environment.

The market is evolving at different speeds:
• global manufacturers are building digital factories from the start, setting a high technological bar
• thousands of local companies are just beginning their digitalization journey and need clear, phased solutions
• the government is actively shaping the ecosystem through strategies, training programs and incentives

At the same time, the main challenge is not technology or funding.

The biggest barrier is people and change management.

In his new column, Alexander Rozhkov, Director of International Business Development at Softline Group, explains what makes Vietnam one of the most interesting markets for Industry 4.0 in Southeast Asia.

Read the full article: https://globalcio.com/articles/main/vietnam-4-0-why-this-country-stopped-being-a-factory-and-became-an-industrial-platform/

27/02/2026

Softline FAST. Security Edition | Dubai

On February 4, Softline FAST. Security Edition took place in Dubai, bringing together CISOs from leading companies across the region.

The event focused on a core principle: maximum practicality and meaningful professional dialogue.

The first part of the conference focused on real-world case studies and applied scenarios:
• achieving measurable SOC outcomes through XDR/MDR,
• implementing Zero Trust via centralized identity governance,
• controlling sensitive data and mitigating insider risks,
• preventing identity fraud and deepfake-related threats.

The second part continued in the format of executive roundtables, where each CISO had the opportunity to discuss specific challenges directly with experts from Softline, Kaspersky, One Identity, VisionLabs, and SearchInform.

The event received positive feedback from clients, highlighting its significance for the professional community.

“In the MENA region, cybersecurity today is no longer just a technological challenge – it has become a strategic enabler of sustainable business development. As organizations scale rapidly and accelerating digital adoption, they require mature, measurable, and business-aligned security programs. The Softline FAST format enables discussion at the level of practical solutions and real-world implementation rather than theory,”
— Evgeny Kurtukov, Regional Director MENA, Softline Group.

The conference was the result of long-term, systematic relationship-building efforts in the region and led to agreements on several pilot initiatives.

We thank our partners and participants for the high level of engagement and professional dialogue.

31/01/2026

On February 4, Softline Group brings together CISOs, Heads of Security, and IT leaders for Softline FAST. Security Edition — a focused, invitation-only conference in Dubai for those building security programs in fast-growing and complex organizations.

This is not about product demos.

This is about real security decisions and real experience.

Leading experts from Softline Group, Kaspersky, One Identity, VisionLabs, and SearchInform will present impactful case studies that demonstrate how their technologies can enhance your organization – no product pitches, just practical insights.

What to expect:
• Only real-world cases and success stories — no long product pitches
• Senior experts from Softline Group, Kaspersky, One Identity, VisionLabs, and SearchInform
• CISO-level audience — peers facing similar challenges
• Executive roundtables and open discussions with vendors and industry leaders

We’ll talk about what truly matters today:
• Measurable SOC outcomes with XDR/MDR
• Zero Trust and centralized identity governance
• Insider risk and sensitive data protection
• Identity fraud and deepfake prevention

📍 JW Marriott Hotel Marina, Dubai
🗓 February 4, 2026
⏰ 09:30 – 15:00
🎟 Participation is complimentary, seats are limited.

If you are responsible for cybersecurity strategy and want practical insights instead of theory, we would be glad to welcome you.

👉 Register now https://softline.com/events/softline-fast-security-edition-practical-security-insights-case-studies-that-matter

30/12/2025

Dear Colleagues,

As we welcome 2026, we are excited about the new opportunities for growth and development that are on the horizon.

We wish you good health, boundless inspiration, and the energy to bring your most ambitious ideas to life.
Together, we are exploring new horizons in digital transformation, and in the coming year, we are committed to providing even more effective and innovative solutions.

Happy New Year! We look forward to collaborating with you in 2026.

Warm Regards,
The Softline Team

29/12/2025

Softline FAST Jakarta: advancing AI and cybersecurity across Southeast Asia

We successfully hosted Softline FAST 2025 in Jakarta, the final conference in this year’s regional series. This year’s program in Jakarta focused on AI-driven solutions, secure digital environments, and modern approaches to cybersecurity. Our technology partners — Kaspersky, Express, and NVI Solutions — presented their latest products alongside real-world case studies demonstrating their practical value.

Speakers and Key Contributions

Ivan Gorkovenko, Regional Director for Southeast Asia, Softline Group, opened the conference with an overview of Softline’s global capabilities, regional strategy, and the technological priorities shaping the Southeast Asian market.

Ivan Dukach, Senior international sales manager at NVI Solutions, presented an insightful session on leveraging AI-driven video analytics to enhance safety and operational efficiency in industrial settings, highlighting innovative solutions that address the unique challenges faced by the sector.

Mikhail Chekalin, Senior BDM at Kaspersky Industrial CyberSecurity, delivered a session on OT cyber resilience, outlining the rising complexity of industrial threats and practical methods for strengthening protection in critical environments.

Dmitriy Vasilev, Head of the Cybersecurity Business Unit at Softline Group, presented Softline’s information security services, showcasing engineering expertise and real project experience across industries.

Andrey Shipitkov, Director of International Business Development at Express, discussed the evolution from widely adopted commercial messengers to secure and sovereign communication platforms for governments and enterprises.

Igor Kushpel, Solution Sales Manager at Softline, presented Softline’s industry solutions, demonstrating how our technologies address sector-specific challenges and support digital transformation in manufacturing, energy, and the public sector.

The conference brought together over 60 clients from key industries, including representatives of Indonesia’s Ministry of Communication and Information Technology — a clear indication of the growing demand for reliable cybersecurity, sovereign communication platforms, and AI technologies across the region.

We extend our sincere thanks to the international business team, our speakers, and the marketing department for delivering a highly successful Softline FAST Jakarta.

We continue to build momentum across Southeast Asia — delivering technologies that help organizations move faster, safer, and further.

30/11/2025

[English below]

Softline Security Roadshow в горах Узбекистана и Казахстана: ИБ без границ

В октябре мы провели серию выездных мероприятий по информационной безопасности в Узбекистане и Казахстане. Вместе с вендорами RuSIEM, R Vision и командой Infosecurity (ГК Softline) мы обсудили ключевые тенденции отрасли и представили проверенные решения для защиты бизнеса.

Среди тем, вызвавших наибольший интерес:
🔹 статистика по утечкам данных, тренды социальной инженерии в мошенничестве, самые яркие кейсы;
🔹 примеры комплексного подхода к построению ИБ в компании;
🔹 современные технологии для защиты от кибератак;
🔹 автоматизация рутинных задач ИБ и ИТ-специалистов;
🔹 защита бренда в интернете и обнаружение внешних цифровых угроз.

Мероприятия прошли в живописных горных локациях, что сделало общение коллег особенно открытым и продуктивным.

Softline продолжает объединять экспертизу, технологии и людей, чтобы кибербезопасность становилась не барьером, а опорой для цифровой трансформации и роста.


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Softline Security Roadshow in the Mountains of Uzbekistan and Kazakhstan: Cybersecurity Without Borders

In October we held a series of offsite cybersecurity events in Uzbekistan and Kazakhstan. Together with RuSIEM, R-Vision and the Infosecurity (Softline Group) teams we discussed key industry trends and presented proven solutions for modern business protection.

The topics that attracted the most interest included:
🔹 data breach statistics, social engineering trends in fraud and key real-world cases;
🔹 comprehensive approaches to building an effective cybersecurity framework;
🔹 cutting-edge technologies for protection against cyberattacks;
🔹 automation of routine tasks for IT and IS staff;
🔹 brand protection and detection of external digital threats.

The events took place in picturesque mountain locations, creating an open and productive atmosphere for dialogue and exchange of experience.

Softline continues to unite expertise, technologies and people for turning cybersecurity from a barrier into a foundation for digital transformation and growth.

20/11/2025

Securing Critical Infrastructure: Insights from Softline at the 100 CISO Summit & Awards in Dubai

At the 100 CISO Summit & Awards in Dubai on August 19, Evgeny Kurtukov, Regional Director MENA at Softline, joined a podcast hosted by cybercory.com by Sainttly Group — a regional media platform dedicated to cybersecurity news and analysis.

🎙️ In conversation with Ouaissou (Ouwaiss) DEMBELE, the discussion focused on one of today’s most pressing topics: securing critical infrastructure and OT (Operational Technology) environments.

OT systems, widely used in energy, manufacturing, and utilities, present unique challenges compared to traditional IT networks. Many of these environments still rely on legacy systems never designed with cybersecurity in mind, yet they remain vital for daily operations.

Key points from the discussion included:

• The growing convergence of IT and OT and the complexity it creates.
• The importance of network segmentation and real-time monitoring.
• Balancing operational safety with cyber resilience to minimize downtime risks.
• Preparing for increasingly sophisticated threats, including state-sponsored actors targeting critical infrastructure.

As infrastructure becomes more interconnected, proactive measures, threat analysis, and strategic planning are essential to protect operations and prevent catastrophic disruptions.

🔒 This conversation is a must-watch for cybersecurity professionals, infrastructure operators, and decision-makers looking to understand how the region — and the world — is responding to the evolving OT threat landscape.

👉 Watch the full interview: https://cybercory.com/2025/09/09/securing-critical-infrastructure-insights-from-evgeny-kurtukov-at-dubai-cyber-show/

The conversation delved into the growing challenges faced by organizations as they defend Operational Technology (OT) systems used in energy

10/11/2025

Softline FAST: Future Advanced Solutions and Technologies

We are delighted to invite you to Softline FAST, a conference that unites leading experts and innovators to discuss how advanced technologies are transforming business today.

📍 Ritz-Carlton Hotel, East Kuningan, South Jakarta
🗓 November 20
⏰ 11:00 – 16:30

Join us to explore key trends in cybersecurity, AI, and digital transformation, featuring experts from Softline Group, Kaspersky, Express, and NVI Solutions.

💡 Highlights of the agenda:
- Cybersecurity and data protection in the era of digital transformation
- How Kaspersky helps organizations stay ahead of evolving OT threats
- Building secure digital workspaces for enterprises and governments
- AI-powered video analytics for industrial safety and efficiency with NVI Solutions
- Exploring the transition from unsecured consumer messengers and foreign cloud tools to secure, sovereign on-premise communication platforms.

You’ll also have the chance to connect with industry professionals during an informal networking lunch and discuss your challenges directly with experts.

Participation is free of charge, but pre-registration is required. Seats are limited.
👉 REGISTER NOW: https://bit.ly/4ovalTx

Don’t miss the opportunity to discover the most relevant solutions and build new partnerships!

08/11/2025

✨ GẶP GỠ CHUYÊN GIA BẢO VỆ HỆ THỐNG CÔNG NGHIỆP TRƯỚC MỌI MỐI ĐE DỌA MẠNG ✨

📌 Sự kiện trực tuyến miễn phí
📆 Thời gian: 13:00 – 14:30 | Thứ Sáu, ngày 14 tháng 11 năm 2025
👉 Đăng ký ngay tại đây: https://lnk.ink/Softline_Kaspersky_Webinar

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Tham gia Webinar độc quyền được tổ chức bởi Softline và Kaspersky, các doanh nghiệp tại Việt Nam sẽ có cơ hội đón đầu xu hướng an ninh mạng công nghiệp mới nhất, cùng khám phá những giải pháp công nghệ tiên tiến, được tối ưu hóa đặc biệt để bảo vệ môi trường sản xuất và hạ tầng quan trọng

Với sự đồng hành của chuyên gia đến từ Kaspersky, hội thảo hứa hẹn mang đến góc nhìn chuyên sâu về bảo mật OT (Operational Technology) cùng những kinh nghiệm triển khai thực tế đã được chứng minh hiệu quả.

🎙️ Diễn giả: Chuong Tran - Kaspersky Presales Manager

Là một chuyên gia giàu kinh nghiệm trong lĩnh vực bảo mật hệ thống điều khiển công nghiệp (ICS) và công nghệ vận hành (OT), ông Chuong Tran sẽ trình bày chủ đề trọng tâm: ""8 Bước Tăng Cường An Ninh Mạng cho Môi trường Công nghiệp""
🔹 Cái nhìn cận cảnh về Kaspersky Industrial CyberSecurity (KICS) - nền tảng giúp doanh nghiệp giám sát mạng thời gian thực, bảo vệ điểm cuối và phát hiện mối đe dọa nhanh chóng.
🔹 Lộ trình 8 bước bảo mật hiệu quả giúp bảo vệ hệ thống OT mà không làm gián đoạn quy trình sản xuất.
🔹 Những chiến lược thực tiễn từ Softline, đơn vị tiên phong hỗ trợ hàng trăm doanh nghiệp nâng cao năng lực an ninh mạng.

👉 Đăng ký tham gia ngay để có cơ hội tham dự và giao lưu cùng chuyên gia hàng đầu của Kaspersky

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Hội thảo Softline x Kaspersky: 8 Bước Tối Ưu An Ninh Mạng Trong Vận Hành Công Nghiệp

📌 Sự kiện trực tuyến miễn phí
🎙️ Diễn giả: Chuong Tran - Presales Manager, Kaspersky
📆 Thời gian: 13:00 – 14:30 | Thứ Sáu, ngày 14 tháng 11 năm 2025
👉 Đăng ký ngay tại đây: https://lnk.ink/Softline_Kaspersky_Webinar

06/11/2025

💥 MEET THE EXPERT AT OUR UPCOMING WEBINAR: “DIGITALIZING QHSE: HOW WE INCREASE EFFECTIVENESS AND PREVENT HEALTH ISSUES ON-SITE”💥

📌 Free online event
📆 November 12, 2025 | 11:00 – 12:30 AM (UTC+4)
👉 Register now: https://lnk.ink/Softline_DigitalizingQHSE_Webinar
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Join this special technology event to update on the most relevant QHSE solutions tailored for the MENA region, transforming traditional safety procedures into a smart, proactive system

The webinar is honored to feature an expert from Softline, who will provide in-depth insights and practical solutions for applying technology to address industrial safety challenges

🎙️ Key Speaker: Kushpel Igor - Solution Sales Manager, Softline

In his role as Solution Sales Manager at Softline, Kushpel Igor is set to unveil a game-changing approach with the topic: “Digitalizing QHSE: How we increase effectiveness and prevent health related issues on-site”. The presentation will dive deep into crucial areas including:

🔥 The adoption of digital solutions to enhance worker safety through real-time data from IoT sensors and wearables
🔥 Specific ways that real-time data and mobile accessibility help prevent health and safety incidents in aggressive environmental conditions
🔥 Optimizing complex safety processes by implementing an Integrated Safe System of Work (ISSOW)
🔥 Utilizing video stream analytics for proactive incident management

This is an exclusive opportunity to engage directly with the expert and participate in the QA Session to address your company's specific QHSE issues

👉 Don’t miss this opportunity to gain valuable insights and engage with industry experts

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Softline QHSE Webinar - Digitalizing QHSE: How We Increase Effectiveness and Prevent Health Issues On-Site

📌 Free online event
🎙️ Speaker: Kushpel Igor - Solution Sales Manager, Softline
📆 November 12, 2025 | 11:00 – 12:30 AM (UTC+4)
👉 Register now: https://lnk.ink/Softline_DigitalizingQHSE_Webinar

05/11/2025

🔒 [WEBINAR] 8 BƯỚC BẢO MẬT HẠ TẦNG CÔNG NGHIỆP: NÂNG CAO VỊ THẾ AN NINH MẠNG CHỐNG LẠI MỐI ĐE DỌA MỚI ⚠️

📌 Sự kiện trực tuyến miễn phí
📆 Thời gian: 13:00 – 14:30 | Thứ Sáu, ngày 14 tháng 11 năm 2025
👉 Đăng ký ngay tại đây: https://lnk.ink/Softline_Kaspersky_Webinar

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Trong bối cảnh chuyển đổi số, bảo mật hạ tầng công nghiệp không chỉ là yếu tố kỹ thuật mà là nền tảng sống còn giúp doanh nghiệp duy trì vận hành ổn định và an toàn. Chỉ cần một sự cố an ninh mạng nhỏ cũng có thể gây ra gián đoạn sản xuất, thiệt hại tài chính và rủi ro về uy tín thương hiệu.

Bạn đã có giải pháp bảo vệ hạ tầng hiện đại chưa?

Hãy cùng Softline và Kaspersky khám phá cách bảo vệ hệ thống công nghệ vận hành (OT) của bạn khỏi các mối đe dọa ngày càng tinh vi tại webinar đặc biệt này để khám phá 8 giải pháp thiết thực:

🔹 Giám sát và phát hiện mối đe dọa theo thời gian thực
🔹 Bảo vệ thiết bị đầu cuối trong hệ thống công nghiệp
🔹 Chiến lược phòng thủ chủ động và xử lý sự cố nhanh chóng
🔹 Tích hợp an ninh mượt mà không ảnh hưởng quy trình sản xuất

👉 Đăng ký Webinar ngay để cùng Kaspersky củng cố phòng tuyến an ninh số và bảo vệ hệ thống doanh nghiệp của bạn trước mọi mối đe dọa
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Hội thảo Softline x Kaspersky: 8 Bước Tối Ưu An Ninh Mạng Trong Vận Hành Công Nghiệp

📌 Sự kiện trực tuyến miễn phí
🎙️ Diễn giả: Chuong Tran - Presales Manager, Kaspersky
📆 Thời gian: 13:00 – 14:30 | Thứ Sáu, ngày 14 tháng 11 năm 2025
👉 Đăng ký ngay tại đây: https://lnk.ink/Softline_Kaspersky_Webinar

03/11/2025

✨ [WEBINAR] DIGITALIZING QHSE: HOW WE INCREASE EFFECTIVENESS AND PREVENT HEALTH ISSUES ON-SITE

📌 Free online event
📆 November 12, 2025 | 11:00 – 12:30 AM (UTC+4)
👉 Register now: https://lnk.ink/Softline_DigitalizingQHSE_Webinar
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In the accelerating industrial landscape of the MENA region, ensuring Quality, Health, Safety, and Environment (QHSE) compliance faces unprecedented challenges:

⚠️ Legacy Safety Processes: Cumbersome, time-consuming, and prone to errors
📊 Fragmented Data: Difficulty in collecting and analyzing real-time data, leading to slow incident response.
🌐 Harsh Operating Environments: Increased risks for workers, demanding smart and agile monitoring solutions

The time has come for QHSE leaders to adopt a breakthrough solution to transform their management model - not just for regulatory compliance, but also to enhance operational efficiency and improve employee protection.

Join our exclusive webinar to explore how digital transformation is reshaping QHSE across the MENA region - especially in UAE and Saudi Arabia:
🔹 MENA QHSE priorities for 2025-2026
🔹 Enhancing worker safety through real-time data from IoT sensors and wearables
🔹 Mobile accessibility and safety awareness in aggressive environmental conditions
🔹 Utilizing video stream analytics for proactive incident management
🔹 Implementing an Integrated Safe System of Work (ISSOW)

👉 Register for the Webinar now to seize the opportunity to transition your safety processes from reactive to predictive, and drive a breakthrough in your company's QHSE management efficiency
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Softline QHSE Webinar - Digitalizing QHSE: How We Increase Effectiveness and Prevent Health Issues On-Site

📌 Free online event
🎙️ Speaker: Kushpel Igor - Solution Sales Manager, Softline
📆 November 12, 2025
🕒 11:00 – 12:30 AM (UTC+4)
👉 Register now: https://lnk.ink/Softline_DigitalizingQHSE_Webinar