Duaa Abazeed
Award-Winning Creative Director | Graphic Designer | Visual Branding Specialist
Based in Dubai, UAE
Duaa Abazeed is a highly accomplished Syrian graphic designer and art director with over 11 years of experience working across leading design and advertising agencies in the UAE and Syria. He is recognized for his deep expertise in branding, visual identity, advertising, Arabic typogra
phy, and creative direction, seamlessly blending tradition with modernity. Currently based in Dubai as the Creative Director at Davision Branding, Duaa has led high-impact design strategies for a wide range of sectors, from government institutions to FMCG giants and global agencies. His work is known for its cultural authenticity, visual coherence, and bold storytelling.
🏆 Awards & Recognition
Al Burda Award (2021 & 2024): Two-time winner of this prestigious international award celebrating Islamic arts and culture, honored in the Typographic Design category for his innovative work in Arabic calligraphy and visual expression. Lynx Dubai: His work has been shortlisted in this major regional award recognizing creative excellence across MENA. Transform Awards (via Abu Dhabi Duty Free Rebrand): While not directly confirmed as a winner, his work on Abu Dhabi Duty Free has been associated with large-scale rebranding efforts recognized within the industry.
📌 Notable Projects & Clients
Duaa’s experience spans both local and global campaigns for iconic brands and institutions, including:
Dubai Tourism & Dubai Fitness Challenge
His social media and advertising work gained viral attention and was personally shared by HH Sheikh Hamdan Al Maktoum, Crown Prince of Dubai. Nissan, Ujan Group, Barbican, Vimto, Rani
Led creative strategy and execution for numerous campaigns across automotive, beverages, and lifestyle categories. Landmark Group, Centrepoint, Max
Developed brand identity, retail campaigns, and communication strategies for flagship retail brands in the GCC. Unilever
Created advertising and branding visuals for Lipton and Vaseline, aligning with global guidelines while maintaining regional relevance. Abu Dhabi Airport Company
Served as the lead designer in branding and visual development, including work on Abu Dhabi Duty Free. Bank Sohar (Oman)
Contributed to advertising and brand communication strategies tailored to the Omani market.
✒️ Special Expertise
Arabic Typography & Calligraphy Sketching: Known for his elegant fusion of traditional calligraphy with modern graphic forms. Logo Design & Brand Identity: Designs memorable and consistent brand systems that emotionally connect with audiences. Visual Communication & Campaign Art Direction: Adept at translating strategy into compelling visual storytelling across digital, print, and environmental media.
📚 Cultural Design Contributions
Gulf News Calendars (Art Director):
2017: Highlighted UAE's unique jewelry with immersive visual direction.
2018: Celebrated Arabic poetry and calligraphy—digitally enhanced artworks with vibrant color grading, refined lines, and modern layout elements.
🌍 Global Perspective, Regional Soul
Throughout his career, Duaa has worked with global agencies and international teams, ensuring his creative output meets world-class standards while staying deeply rooted in Arab cultural aesthetics. His work has been featured on numerous platforms and remains influential in shaping contemporary Arab visual identity.
