The company was renamed in 2012 when Virgin Group and FRiENDi Group combined their shareholdings in Virgin Mobile South Africa and FRiENDi Mobile businesses. VMMEA was first formed in 2006 and is headquartered in Dubai Internet City, UAE. VMMEA has established a leading position across the Middle East and Africa region, being the only MVNO in the region with 5 live MVNO operations in South Africa,
Oman, Jordan, Saudi Arabia and Malaysia. VMMEA has an ambition of launching and growing 10 operations in total over the next 5 years. Operating as a Mobile Virtual Network Operator (MVNO), VMMEA’s core business activity is to provide mobile telecommunication services to consumers. The company does this by managing two consumer facing brands: Virgin Mobile and FRiENDi Mobile. VMMEA also provides outsourced services to mobile network operators by operating focused brands and mobile packages on their behalf. The VMMEA management team includes senior level team members from a variety of successful regional and global mobile operators, as well as from MVNOs. The company has a strong financial foundation supported by well-respected and highly experienced global and regional shareholders. The shareholders contribute unique skills and assets across the group, and include: Gulf Investment Corporation, Virgin Group, ePlanet Capital, Dolphin International, Global IT/Telecom Investors, Millennium Private Equity and members of the senior management team.
