13/08/2026
The change....😱
INSTAGRAM HAS A NEW WORDMARK.
Instagram has refreshed its wordmark for the first time in 10 years.
Adam Mosseri, Head of Instagram, shared the update, saying the new wordmark is designed to feel “cleaner and more modern” while still referencing Instagram’s original design, simplicity, and craft.
The change is focused on the wordmark at the top of the app — not the familiar Instagram camera icon.
A small visual change, but a big brand moment.
What do you think of the new Instagram wordmark — better or worse?