16/02/2017
All your efforts on page promotion were in vain? Let's see what tricks brands use to get results!
To get a good viral effect brands plan every step, but often, as a result, they get too commercial and far too proper product that repels readers and doesn’t become viral.
On the other hand, bad advertising or mistakes don’t always cause the negative reaction - a demonstration of the common human weakness brings the brand to a new level of relations with the customers, adds humor and ease to the communication. Fashion for bad SMM is growing quickly, and companies actively use it in their promotion strategies on the social networks.
Brands have become bolder. They are open to experiments and don’t afraid to make a mistake. They already know that SMM strategy must be either very good or very bad - almost on the verge of a foul.
In any case, they use the following key components:
- It should be easy for readers to create their own variation of your story.
- The concept should be easy to use in different types of media: image, text, video, coub, gif.
- Speak about eternal values.
- Media support; it is necessary that the official media and opinion leaders picked up your informational occasion.
- Challenge. A presence of challenge and relay mechanics in your viral post or ad.
