01/09/2026
Cheap leads can look good on a report. They don’t always look good on the balance sheet.
For me, lead generation isn’t about filling a sales team’s calendar with calls. It’s about bringing in people who actually have a need, the budget to solve it, and the urgency to take action.
That’s what makes a lead valuable.
And when the focus shifts from simply generating more enquiries to generating the right ones, the conversation changes from lead volume to actual business return.
That’s ultimately what we want for our clients: not more activity, but more revenue from the activity we create.