26/09/2024
We reached 2.2 Million views in 4 days.
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At Brand DA, we took on the challenge of elevating an everyday product into the world of high-end branding. The result? Our rebrand concept video for Fanta has now reached over 2.2 million views.
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Our mission wasn’t just about a visual refresh—it was about reimagining Fanta with a sense of sophistication while maintaining its playful essence. Our team, including an art director, logo designer, and video editor, came together to redefine what this iconic drink could be.
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It all started with an initial concept inspired by a jar of oranges. But something was missing—it didn’t feel elevated enough. That’s when Lyna, our art director, had a key insight: “What if we highlighted the texture of the orange itself?” This idea sparked a new direction.
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A chance encounter with a uniquely shaped bottle in a boutique gave us the final piece of the puzzle. By merging the organic texture of an orange with the sleek lines of a luxury bottle, we created a concept that felt both premium and authentic to the drink.
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The result? A bold, luxurious take on Fanta that resonated far beyond expectations.
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This project was part of a broader challenge we invented: rebranding everyday products into luxury items.
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See more of our works: brand-da.com
