North55

North55 North55 - a leading Branding Consultancy, crafting iconic hospitality and destination brands across Europe, Middle East, Africa, Asia and Australia.

North55 is a UAE based independent creative consultancy specialising in branding and interactive design. This is what we do: we have ideas. We take those ideas and we nurture them, feed them and encourage them to grow. Some of them become sparkling brand identities, others websites that pop. Some go on to educate, inform and entertain, as brochures, mailers or ads. Some work alone, while others work together. But they all work hard

Fantastic site visit, exploring the mountains of Rajasthan. Nothing beats discovering experiences, meeting locals, and ‘...
23/09/2026

Fantastic site visit, exploring the mountains of Rajasthan. Nothing beats discovering experiences, meeting locals, and ‘feeling’ a destination, even years before a hotel opens.

Within hotels, we often get the opportunity to help build F&B brands and spa brands. More recently, that’s evolved into ...
11/09/2026

Within hotels, we often get the opportunity to help build F&B brands and spa brands. More recently, that’s evolved into creating more holistic wellness brands within resorts.

But rarely do we get the opportunity to help create a true lifestyle destination within a destination. That’s what made working with One&Only Royal Mirage and Sunset Hospitality Group to create DRIFT so special.

More than a beach club, the ambition was to create a brand with its own identity, energy and following, a destination people actively choose to visit, whether they’re staying at the hotel or not.

Almost a decade later, it’s great to see DRIFT continuing to evolve and become such an established part of Dubai’s lifestyle landscape.

One we’re particularly proud of.


&BBranding

A snapshot of our work for Ciel Dubai Marina, Vignette Collection, the World’s tallest hotel. Working alongside IHG Hote...
09/09/2026

A snapshot of our work for Ciel Dubai Marina, Vignette Collection, the World’s tallest hotel.

Working alongside IHG Hotels & Resorts and The First Group Hospitality, Ciel is a genuinely spectacular addition to Dubai’s hospitality landscape.

Our work spanned brand positioning, visual identity and the development of guest experiences, helping shape a distinctive identity and experience for a hotel that already makes quite a statement architecturally. Always exciting to work on a project that adds another landmark to the city North55 calls home.

Discover new Dimensions.





19/08/2026

An insight to the visual foundations of the identity we created for Wellworth Mikumi Wildlife Lodge, part of the Wellworth Collection

Nestled in the heart of Mikumi National Park, the lodge offers breathtaking views over the Kikoboga plains and a nearby natural watering hole, a favourite gathering spot for passing elephants.

North55’s work covered Brand Positioning; Visual Identity and Guest Programming Experiences for the 48-room luxury safari lodge.




Aside from where you are staying ‘Hotel Bars’ aren’t always the first place you visit when you are exploring a new city,...
10/08/2026

Aside from where you are staying ‘Hotel Bars’ aren’t always the first place you visit when you are exploring a new city, but with my work head on I’ve made an effort to discover what Amsterdam had to offer.

Here is a snapshot of a few of my favourites.

W Lounge - at W Amsterdam which was our base for the week, and offers a cool, contemporary rooftop lounge bar with views across the Royal Palace, a unique perspective of Amsterdam and definitely a place where you can dress up a level, and be ‘seen’.

The Pulitzer Bar - for sophisticated classic cocktails, a great place to escape the busy streets, and have a grown up drink in an Art Deco setting.

Lotti’s Bar in The Hoxton - a real social hub, connects you to the soul of Amsterdam, you immediately feel like a city resident in this vibrant environment.

Prins & Aap - the whimsical bar at the Andaz Amsterdam, designed by Marcel Wanders, one of Netherlands best known interior designers, featuring their dedicated jenever table experience.

And lastly, and one of the newest additions, the very impressive Advocatuur, at the Rosewood. We were excited to visit, and it didn’t disappoint, the incredible showcase distillery is central to their theme, producing their own PRØVO jenever. Aside from this amazing feature, what stood out was the welcoming service, and desire for you to explore their jenevers, which were offered complimentary, along with a passionate narrative.

In conclusion, independent bars are always a joy to discover, but hotels bars have elevated their offering to such a new level, they are impossible to ignore, and become a critical gateway to a hotel you may not have considered visiting otherwise.

North55 were delighted to have develop the brand identity for ‘Deck on 4’, the rooftop pool and restaurant at Grosvenor ...
28/07/2026

North55 were delighted to have develop the brand identity for ‘Deck on 4’, the rooftop pool and restaurant at Grosvenor House, a Luxury Collection Hotel, Dubai, creating a relaxed, contemporary Mediterranean-inspired brand that brings together food, design and atmosphere into one distinctive guest experience.




At North55, we believe every guest interaction is an opportunity to strengthen a destination’s positioning and bring its...
24/07/2026

At North55, we believe every guest interaction is an opportunity to strengthen a destination’s positioning and bring its brand story to life. That’s why our work extends far beyond hotel branding, we help shape the experiences and amenities that guests engage with every day.

From stand-alone fitness concepts and wellness destinations to hotel spa rituals, signature amenities and in-room experiences, each touchpoint has the potential to become a meaningful expression of the brand, not just another amenity.

A luxury urban hotel shouldn’t have a generic gym. A design-led lifestyle property shouldn’t rely on off-the-shelf amenities. And a destination resort should express its sense of place through every detail, from its spa philosophy and to its signature scent.

When these experiences are developed with the same strategic thinking as the core brand, they do more than enhance the guest journey. A strong name, a unique visual identity, clear messaging, they create distinction, deepen emotional connection and, in many cases, establish standalone venues and experiences that attract guests in their own right.

Hospitality branding isn’t just about designing a beautiful hotel identity, it’s about creating an ecosystem of memorable experiences that guests connect with.





One of the most rewarding parts of hospitality branding is helping shape experiences that honour a destination’s culture...
09/07/2026

One of the most rewarding parts of hospitality branding is helping shape experiences that honour a destination’s culture while creating something unmistakably contemporary.

We’re proud to have partnered on the branding for Taleed, the signature restaurant at Bab Samhan, a Luxury Collection Hotel in Diriyah, Saudi Arabia.

Inspired by the rich culinary heritage of the Hijaz and brought to life by Chef Michael Mina, Taleed celebrates Saudi tradition through a refined Mediterranean lens. The challenge was to create a brand that felt authentic, elevated and deeply connected to its setting, reflecting the spirit of Diriyah while offering a dining experience with international appeal.

Projects like this remind us that great restaurant brands are about much more than names and identities. They’re about creating a sense of place, telling meaningful stories and giving guests a reason to remember the experience long after the last course.

It’s a privilege to contribute to the next chapter of hospitality in one of the Kingdom’s most significant cultural destinations.

A Najdi door is far more than a functional entrance, it’s a symbol of hospitality, craftsmanship, and identity rooted in...
08/07/2026

A Najdi door is far more than a functional entrance, it’s a symbol of hospitality, craftsmanship, and identity rooted in the heritage of central Saudi Arabia.

Traditionally handcrafted from local timber, these doors feature bold geometric carvings, painted details, and intricate patterns that reflect the owner’s status while welcoming visitors into the home, making them one of the most recognisable elements of traditional Najdi architecture.

These insights have formed the foundations for our visual identity for Bab Samhan, a Luxury Collection Hotel, Diriyah. Bab Samhan Hotel

Great week exploring the Red Sea, Saudi Arabia. A series of 3 brand positioning and guest experience workshops across St...
29/06/2026

Great week exploring the Red Sea, Saudi Arabia. A series of 3 brand positioning and guest experience workshops across St Regis, Nujuma Ritz-Carlton Reserve, and Ritz-Carlton Amaala, as well as inspiring site tours.

Address

Office 905, Grosvenor Business Tower
Dubai

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+971 4 391 1490

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