01/09/2026
At LEAP 2026 in Riyadh, Entrepreneur Middle East caught up with Frank Furnari, GM Saudi Arabia & SVP at Napster Corp., on whatβs next for AI in the Kingdom.
His take: the infrastructure is being built β now itβs about driving real adoption, investing in talent, and embracing AI agents as βdigital employeesβ in an increasingly hybrid workforce.
For entrepreneurs, the message is simple: donβt just adopt the tech β use it to solve real problems, simply.
Video courtesy of Entrepreneur Middle East.