Novelty Middle East

Novelty Middle East Previously known as IRIS, Novelty ME remain your Technical Partner with its best French touch.
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Novelty Middle East is part of Novelty Group and a sister company of Novelty France, who is delighted to extend its expertise and "know-how" to the Middle East.

14/11/2024

The recent Energy Localization Forum from 23rd – 24th October in the Grand Ritz Carlton Riyadh was a significant milestone, resulting in $27.7 billion in agreements that will boost the energy sector.🌍💡

✨ ✨ Novelty Middle East played a vital role, leveraging its technical expertise in power, lighting, and audio solutions to our loyal client .official who curated meaningfully to this transformative dialogue.
🤝✨ Truly a Conference that revealed Saudi Arabia in a resilient energy future while supporting their local economies!!!

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04/11/2024

💖 💄 Giorgio Armani Prisma Glass Launch💄💖 🌟

An unforgettable evening at SKOONI on September 9th, where The Qode brought cosmetics enthusiasts into the luxurious world of Giorgio Armani Beauty for the exclusive launch of the ‘Prisma Glass Lip Gloss’!!!
Guests had the chance to sit at the lavish makeup stations and discover the magic of this innovative gloss that hydrates and enhances lips with a stunning shine. A perfect addition to any beauty routine! 💋 💋 💋
Novelty Middle East and The Qode once again joined forces to immerse their audience with our expertise in lighting, sound, audio and video. 🌟 🌟 🌟

On the 94th Saudi Arabia National Day, Al Turath Foundation released the book “King Salman” at ITHRA. Hosted and present...
01/11/2024

On the 94th Saudi Arabia National Day, Al Turath Foundation released the book “King Salman” at ITHRA. Hosted and presented by Prince Sultan bin Salman bin Abdulaziz, this pays tribute to their beloved Leader and His remarkable legacy, as esteemed figures shared reflections and personal stories about their Great King. 💪🇸🇦🎉

📸 Truly a powerful presentation that took us on a journey through time with carefully chosen photographs, showcasing King Salman's early years and his impactful role as a leader.

✨ ✨ ✨ Novelty Middle East was proud to supply lighting, sound, and rigging for this distinguished event, providing our valued client Comeanddo with our support.. ✨ ✨ ✨

26/09/2024

🚨The All-New Nissan Patrol: REVEALED🚨

Favorite of the UAE crowd and a symbolic local automotive heritage, the newest Nissan Patrol made its world premiere in Abu Dhabi on September 3rd.
Showcasing its impressive legacy that spans for several decades, the reveal of this timeless icon was led by none other than Mr. Makoto Uchida, CEO of Nissan Motor Corporation, under the theme of: “Nissan Patrol Middle East Odyssey”.

One of the dramatic unveiling highlight of the seventh-generation Patrol was having the Legendary Icon emerging from a sand dune under the 600 passionate guest’s eyes and other viewers worldwide!!!💫✨

With over 3 months of preparation for only 1 week of installation and 2 days of show, Novelty Middle East proudly supported , by providing a team of about 64 technicians and operator at its most and an extensive array of equipment, including 850 lighting fixtures, 48 L-Acoustic KIVA II, 6 Smode Media Server, 35 video projectors, and 95sqm of LED Screen Absen P1.5 and 2.5, transforming a vision to a reality🤩🤩 🤩 🤩




#تحدّ_المألوف

🇸🇦 23rd September SAUDI NATIONAL DAY 🇸🇦✨Happy National Day to the people of the Kingdom of Saudi Arabia! Wishing you a d...
23/09/2024

🇸🇦 23rd September SAUDI NATIONAL DAY 🇸🇦

✨Happy National Day to the people of the Kingdom of Saudi Arabia! Wishing you a day full of pride and happiness!✨

06/09/2024

🔥🇫🇷🔥 Novelty Middle East in PARIS🔥🇫🇷🔥

Last June, our team packed t-shirts and hardhats and flew to Europe! Called by our colleagues at Magnum - Prestataire technique technique to give them a hand, the crew worked closely for 2 months in Paris and its surroundings. This opportunity highlights the great synergy within the Group Novelty – Magnum – Dushow where our crew immersed itself in a different cultural environment, joining effort and knowledge to deliver fantastic events. 🗼🎉

✨ This was truly an unforgettable work experience which left lasting memories, broadened our collaboration and tightened our bonds within the Group. An adventure and collaboration that we’ll cherish for years to come ✨

04/09/2024

✨✨SEASON KICK-OFF WITH THE QODE ✨ ✨

Last August 29th, The Qode held its annual press day in this simple yet high-end setting, transforming its office into an elegant venue to welcome influencers and clients eager to explore the latest in luxury, fashion, and style trends. 🧥👜🥾

Visitors had the opportunity to discover their favorite brands and connect with like-minded individuals in a cozy and sophisticated ambiance, complete with a live DJ and delectable amuse-bouches. 🪩🫧🍸

This annual gathering provided a valuable chance to showcase our commitment and close collaboration with The Qode, setting the stage for an exciting season ahead.

30/08/2024

🤝🌟Business Pulse Event 2024 🌟🤝

Held on April 22nd at Manarat Al Saadiyat Abu Dhabi this conference showcased the achievements and vision of prominent figures in the business community, providing valuable insights on how to enrich lives through a strategic tourism approach. 🌍✨

💡🎤Proud to provide technical support to Inspiratus in Audio, Translation, Lighting and Video featuring a 22 x 5 m LED Curved screen. 🎉✨

✨💎✨ Gold and Treasures: 3,000 Years of Chinese Ornaments ✨💎✨After “Garden of Emeralds”, L'École des Arts Joailliers avec...
28/08/2024

✨💎✨ Gold and Treasures: 3,000 Years of Chinese Ornaments ✨💎✨

After “Garden of Emeralds”, L'École des Arts Joailliers avec le soutien de Van Cleef & Arpels Supported by Van Cleef & Arpels, shined the spotlights on Traveling exhibition from April 26 to August 10 featuring a selection of one of the most exclusive Chinese art heritage from Hong Kong’s Mengdiexuan Collection. 💍❇️⛓️

Along with Barret Advertising, Novelty Middle East had the pleasure of providing technical design to highlight these historical Chinese ornaments and precious metal in its natural shapes.

Echoing the values of L’École, School of Jewelry Arts, this exhibition was truly an educational journey and a rare opportunity to appreciate the refinement of a Chinese three thousand years old goldsmithing work! 💫


9m

🌍✨Finding the boundary between Virtuality and Real Life! 🌍✨ 🌟📱The new edition of SYNC Digital Wellbeing Summit, hosted a...
05/08/2024

🌍✨Finding the boundary between Virtuality and Real Life! 🌍✨

🌟📱The new edition of SYNC Digital Wellbeing Summit, hosted at Ithra (King Abdulaziz Center for World Culture) last May, marked a significant milestone in the field of digital wellness. 🤝💻

🙌 In charge of covering the Gala Dinner of this exceptional Summit, comeanddo contracted Novelty Middle East for our technical support in Audio, Lighting, Power and Video with a P2.5 INFILED Curved LED Screen of 12m x 5m🙌

The whole event was a Digital Detox that brought together over 110 international experts pressing the issue of finding balance in today's virtual world. Under the theme of "Confronting Digital Paradox" spokesman and audience explored through engaging keynotes and panels the overall wellbeing in the age of constant connectivity.

From these insightful speeches to thought-provoking panels and interactive sessions, SYNC summits bestow a better understanding of the digital world for a healthier equilibrium between the Virtual and the Reality. 🚀 💡

26/07/2024

💃🏼❤️Few months ago, the glamorous 25hours Hotel in Dubai celebrated its 2nd anniversary with 25 Hours of Love. 🎶❤️

Meticulously concocted and put together by our valuable client Platinum, this event reflected a sweet blend of music, love and togetherness featuring a disco house grooves, mouth-watering cuisine and exciting activities. All set under the theme of love commemorating its second anniversary with the universal Power of LOVE❤️

🙌United with Platinum , Novelty Middle East delivered technical support in Audio, Lighting, Video and Power elevating this grand party an exquisite celebration!🙌

23/07/2024

🏎💨🏁 Students and F1 enthusiasts geared up and challenged their skills in Ithra Great Hall as the new edition of the prestigious Formula 1 in Schools National Competition was held from 3rd to the 14th of July🏎💨🏁

20 Saudi teams, totaling 120 students, geared up to compete in this exciting event where they showcased their skills in designing model cars resembling Formula 1 vehicles.
With 38 dedicated coaches providing intensive training, this program emphasized the importance of STEM subjects in education and boosted these young participants to set race towards victory and show off their engineering prowess.

Novelty Middle East installed a 20x4m INFiLED LED Curved Screen 2.5 pitch screen for our loyal client elevating the visual experience and adding to the high-energy atmosphere!

19/07/2024

🌟 Celebrating Technician Excellence at Novelty Middle East! 🌟

Novelty Middle East recognizes the technicians who go above and beyond to ensure our success. Thank you all for your hard work and dedication!

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07/07/2024

✨🌙✨Novelty Middle East wishes you a Happy Islamic New Year!
May you have a year full of love, joy and many blessings!✨🌙✨

03/07/2024

💫⌚⌛ Time, Space and Symphony: the reveal of IWC Schaffhausen’s Portugieser collection.💫⌚⌛

Hosted at the breathtaking Museum Of The Future and timely orchestrated by The Qode last May 23rd, the collection showcased automatic style watches, meticulously crafted, exuding elegance but also offering unparalleled accuracy and reliability.

🎵🎼🎶 The rhythm of the clock was given by the celestial musicians of Hans Zimmer fused with the genius of Professor Brian Cox’s scientific expertise which gave the perfect blend of watchmaking art and science. 🎵🎼🎶

✨ ✨ ✨ Novelty Middle East provided lights, sound and video with a 16x5m Infiled LED Curved Screen P2.5, transforming the space into a visually stunning and immersive showcase.✨ ✨ ✨

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16/06/2024

✨🌙✨Novelty Middle East wishes you Eid Al-Adha Mubarak!
May the joy of Eid surround you and your family!✨🌙✨

04/06/2024

📣🎉📣 NOVELTY ME at the Largest Middle East Exhibition for the Event Industry 📣🎉📣

🎉📅 Join us during the 15th Middle East Event Show from June 12th to 13th, 11am onwards at Madinat Jumeriah, Dubai - U.A.E.
We are thrilled to showcase our products and create new ties and develop our network for this as it is a perfect opportunity to discover a world of possibilities and stay updated with the rapidly evolving events and technology industry.

Don't miss it and visit us at our stand 📍B10!
Grab your free pass now at www.me-eventshow.com and let’s build the future together!!

✨ PRESS RELEASE ✨NOVELTY formalizes its operation with New Light in Italy
03/11/2023

✨ PRESS RELEASE ✨

NOVELTY formalizes its operation with New Light in Italy

Address

Dubai Investment Park 2, Shadow Link Warehouses, Warehouse 1, 2 & 3
Dubai

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Sunday 09:00 - 18:00

Telephone

+97143363530

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