What are the opening hours?

Monday 09:00 - 18:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Sunday 09:00 - 18:00

Novelty Middle East

Name: Novelty Middle East
Address: Dubai Investment Park 2, Shadow Link Warehouses, Warehouse 1, 2 & 3, Dubai, AE
Telephone: +97143363530

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Novelty Middle East

Previously known as IRIS, Novelty ME remain your Technical Partner with its best French touch.

Novelty Middle East is part of Novelty Group and a sister company of Novelty France, who is delighted to extend its expertise and "know-how" to the Middle East.

06/06/2025

🎉 We are excited to announce our participation in the Middle East Event Show !

📍 June 17–18, 2025 | 11:00 AM – 8:00 PM
📍 Dubai World Trade Centre, UAE
📍 Stand E19

Let’s connect, collaborate, and shape the future of events together in the Middle East!

Whether you're looking for cutting-edge technical solutions or just eager to exchange ideas with fellow professionals, come meet our team and discover how Novelty Middle East supports the region’s most ambitious productions.

🔌 Lighting, sound, staging, and immersive innovation — we’ve got you covered.

📅 Save the date and see you at Stand E19!

04/06/2025

✨ Another successful operation for Novelty Middle East!

On February 17th, our teams supported a high-level Forum held at the iconic King Abdulaziz Center for World Culture (Ithra) – Main Theater, in partnership with our client Comeanddo.

🎛️ Our scope: Audio & Lighting setup, tailored to enhance both clarity and atmosphere for this prestigious gathering.

Proud to contribute to events that shape the future of dialogue and culture in the region.

20/05/2025

🎤✨ We’re heading to Riyadh!
Novelty Middle East is proud to be part of Saudi Light & Sound Expo, the region’s leading event for entertainment technology professionals.

📅 Meet our team on-site and discover our expertise in audio, lighting, video, rigging, and power distribution — all tailored for exceptional live experiences.

📍Come and connect with us at the show!
📝 Register now to get your access badge 👉 https://forms.saudilightandsoundexpo.com//Default.aspx?id=2777&utm_source=marketing-manual&utm_medium=exhibitor&utm_campaign=Novelty+Entertainment+Events+Company

07/05/2025

📸 Throwback to January with TheQODE

Good vibes, great visuals, and a sleek setup at the Leila Heller Gallery – Alserkal Avenue for this product launch & dinner event by Armani/Privé – Haute Couture Fragrances ✨

On the menu:
🔋 Battery lights
🔊 General ambiance audio
📽️ Video projections

A big shoutout to the team for capturing and sharing these moments — more to come, stay tuned! 👀

👤 Client: TheQODE

31/03/2025

🌙✨ Eid Mubarak! ✨🌙

Novelty Middle-East wishes you a joyful Eid filled with happiness, peace, and prosperity.

03/03/2025

🌙 Wishing everyone a month filled with peace, reflection, and togetherness 🕌🌟

28/12/2024

-ˋˏ✄┈┈┈┈Dolce Gabbana Fashion Show 2024 in Saudi Arabia! 🇸🇦

✨👗Dolce and Gabbana captivated audiences at their glamourous fashion show in the Riyadh’s Hittin Palace on December 11th where each piece told a story, beautifully intertwining Saudi heritage with a touch of Italian sophistication. 👠✨

🛠 After more than 10 days of preparation, Novelty Middle East successfully executed 4 days of setup for an exhilarating fashion show!
🎉 Proud to support with an impressive array of equipment, including more than 300 battery lights including Astera AX5, Astera AX2 or Titan tube.
And for the Fashion show 55 Proteus Maximus, 80 Mac Aura XIP, including over +50 speakers everywhere onsite and one of the first local outdoor LED Screen pitch 2.9 mm for the GCC !!. 🚀

"

25/12/2024

As the end of the year draws near, Novelty Middle East wishes you Merry Christmas and a happy New Year! ✨🎄🎉

17/12/2024

💄❤️ H&M Beauty – Reveal POP UP ❤️💄

🌹✨ Last November 27th, H&M Beauty unveiled their new vegan makeup collection at Alserkal Avenue! An exciting pop-up event where beauty met sustainability, animated by engaging makeup sessions in a lively and glamour red setting. 🌟💋

⚡🤝 Supporting The Qode , Novelty Middle East supplied lights and sound system all around the venue for a full immersion to H&M Beauty universe 💡🚀

10/12/2024

🌴✨ Baoli at J1 Beach is now open! 🌴✨

Dubai's luxury dining and nightlife scene just got a stunning addition of Baoli at J1 Beach on the 20th of November! An unforgettable night, combining sophistication with exhilaration, offered guests thrilling performances showcasing local talent, vibrant entertainment, and exquisite food. 🎥🍴

This event was orchestrated by Qode with the technical “savoir-faire” of Novelty who deployed an array of wash, LED, battery lights and PA to support DJs and performers all around the venue. 🎶💡
✨

04/12/2024

⛳️✨Aramco Invitational Tournament 2024 – Gala Dinner⛳️✨

The Asian Development Tour continues its course and landed in Saudi Arabia with the ARAMCO Invitational Tournament from Nov. 27th to 30th.
To kick-off and celebrate the tournament, aramco and Comeanddo organized an exclusive Gala Dinner at the Ghawar Plaza last November 26th.
For this special evening, Novelty Middle East was honored to provide its technical support in Lighting, Sound and Video creating memorable experience. 🏆✨

Address

Dubai Investment Park 2, Shadow Link Warehouses, Warehouse 1, 2 & 3
Dubai

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Sunday	09:00 - 18:00

Telephone

+97143363530

Website

http://www.novelty-group.com/

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