01/06/2026
Most people see a six-course meal.
As designers, we saw a masterclass in customer experience.
During our journey aboard Spectrum of the Seas by Royal Caribbean, we had the opportunity to experience an exclusive Chef's Table dining event.
From the moment we entered the room, every detail had been carefully considered.
The menu design.
The typography.
The plating.
The atmosphere.
The pacing of each course.
Nothing was accidental.
Great branding isn't just about logos and visuals. It's about designing moments that create emotion, anticipation and lasting memories.
The most successful brands understand that every customer touchpoint matters.
This wasn't just dinner.
It was experience design at its finest.
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