Rox and Tai

Rox and Tai We help brands scale their revenue and build their own owned audience with ethical email marketing. 👋 Hey, we're Rox & Tai!

We help you up your e-commerce game with expert landing page audits and clever e-mail marketing.

06/06/2026

How much is enough traffic? 👇

You need volume but lets say you get around 2500 visitors a month to your store. If we look at the average sign up form rate of 5%, we can expect 125 subscribers to sign up for an incentive and then around 6% of those 125 subscribers will convert into a sale (7 subscribers).

You would be able to determine the return with looking at your average order value x the 7 subscribers.

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I cant tell you how often I work with biz owners and I feel like I have a co-designer, co-copywriter, co-strategist work...
04/06/2026

I cant tell you how often I work with biz owners and I feel like I have a co-designer, co-copywriter, co-strategist working alongside me.

I get it, your biz is your baby and you should hella proud of what you're building but you're the biz owner. You need to be working smarter, not spending 6 hours writing an email campaign or spending hours each week creating fresh content so you can keep buyers engaged.

If you wear all the hats in your biz and your biz has started to feel a bit like you're carrying around a back pack all day, everyday, I'd go ahead and prescribe you a 1 night away.

Away from routine. Away from the regular. Just disconnect.

Any fires that show up will show you clearly where you need better systems and whats eating up your precious time.

Tai and I did a mid-week break at Moonshine on Whiskey Creek. We had no power for a good couple hours and immense rainfall. We were pre-warned and offered alternative dates to come but we chose to go because we knew these opportunities catapult our growth and help us take a wide angle view of where we are and where we're going.

Im Rox, I am building a 14 day DIY welcome flow email automation challenge, aimed at helping the exact women this post speaks too.

If this resonates with you, follow along and pop me a DM so I can add you to the waitlist.

02/06/2026

It always sounds so easy in my head.

Building this DIY email automation challenge has been tough. Not because I don't know what to say or how to do it but because building a digital product is new to me.

I can build these email automations with my eyes closed but that doesnt stop my brain from throwing 10,000 distractions my way a day.

It's scary to put myself out here.

It's scary to believe i can do this.

But I have to reframe the stock standard dialogue of "let's rather play it safe" and try.

So, in saying that. I know there are a couple of you waiting for me to help you build your automations and im getting closer everyday to bringing it to you and...

making it bite size
easy and dare I say...
fun?! 🥹👩‍💻👨‍💻🦋

We're building a 14 days challenge to get your welcome flow set up on Klaviyo! So so excited that we're taking a complex solution that usually costs thousands through an agency amd making it accessible to the brands wanting to scale without the liquid cash available for agency fees.

Want in on the waitlist? Comment your favourite emoji down below (mine is: 💌)

There were 4 more crying cats that didn't make the carousel 💀🌞 its tough backing yourself and showing up to something br...
31/05/2026

There were 4 more crying cats that didn't make the carousel 💀🌞 its tough backing yourself and showing up to something brand new and seeing it through. Words of encouragement are welcome 💓

For real though, my scoop wins, right? 🤤
30/05/2026

For real though, my scoop wins, right? 🤤

28/05/2026

I've never done something like this so I'm sharing as I think through and plan this workshop.

I am working BTS while pouring energy and heart into something I can share with brands that deserve to capitalize on the power of email without the huge agency fees that come with it.

My plan is to keep it intimate (small groups of 4 or so), hands on (check in calls with me) and engaging so that you have a fully live system, making you money within days or weeks (depending how you pace yourself, don't worry we will hold you accountable 💌).

If this sounds like something you need, drop me a DM so I can add you to the waitlist 👑

27/05/2026

Sometimes I struggle with this app. The comparison games, the demands, the ads, the AI slop. But then things like this happen and it restores my faith 💌

27/05/2026

Just one of the struggles I face as a business owner:

Showing up for a hobby for joy. Not for fitness, not for health, not for anything else but joy.

Mine is horse riding. Whats a hobby you do or want to explore but haven't committed the time to?

26/05/2026

Your competitors are doing better than you because they're clear on 2 things you aren't taking the time to figure out.

Your brand needs a visual identity, a tone of voice, a way you want to be perceived and it has unique selling points.

Get clear on those and scaling becomes easier.

22/05/2026

If you're feeling a sense of sadness about the state of the world, never forget that you have a skillet that can be used to make some kind of positive difference.

Living in a passive state is not nourishing, living in an active state is. Choose to be active. 🦋🙌

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Knysna

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