Todd Anderson Design

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Todd Anderson Design

Specialist in designing thoughtful, innovative and sustainable branding and packaging solutions for Todd Anderson is a multiple-award winning British designer.

An expert in brand and packaging solutions, he has an extensive international career spanning nearly two decades. Starting out by winning a 'New Designer of the year Award', Todd quickly gained experience in a number of different design fields, before focusing on packaging design in 2001. Employment with Somerset Creative brought further awards and ultimately a move to Cape Town in 2009. In his cu

rrent role, Todd is developing both brand and packaging solutions with a variety of clients; partnering with some of the world’s largest retailers alongside nurturing smaller companies just starting out. He is equally at home interacting with clients as he is in the thick of design, and similarly relishes seeing a project from initial concept through to print and product production. Todd’s awareness of global trends, knowledge of brand strategy and understanding of consumer behaviour results in an ability to perfectly tailor products and brand. His love of typography and colour, acute eye for detail and diverse knowledge of packaging mediums has led to the development of some stunning products.

11/03/2026

After spending the past week in Xiamen, I had the chance to visit Nanputuo Temple before walking along the waterfront and seeing some striking modern architecture.

What fascinated me was not the contrast, but how naturally these two worlds coexist.

China holds onto thousands of years of culture while embracing innovation and technology at extraordinary scale.

As a designer, I find that balance inspiring. The strongest design systems often work in the same way - respecting what came before, while creating something that can evolve and grow.

18/02/2026

Good packaging at scale isn’t about making every product louder.

When you’re working across ranges, formats and SKUs, packaging has to work first. It needs to be clear, consistent and easy to navigate before it gets the chance to be clever.

The systems matter just as much as the creativity. Small design decisions add up quickly and what feels minor on one pack can have a big impact when it’s repeated across a whole range.

It’s the kind of work I’ve come to really value - building packaging that works well as a system and holds together over time, without losing clarity or craft.

28/01/2026

What began as a two-month consulting post turned into four incredible years, working with one of South Africa’s most loved and trusted retailers.

During that time, while still running my own business, I worked as a dedicated consultant at Clicks head office in Cape Town, overseeing the role of Packaging Design Manager and helping lead the brand and packaging design studio. Together, we rebuilt and repositioned the studio, grew a world-class team, evolved how the studio operated, and delivered packaging across some of the retailer’s key brands.

I’m incredibly proud of what we created together and of the team that continues to do such impactful work.

A thank you to the leadership team, especially Catia, Karien and Mel for the trust and support throughout this time.

As this chapter closes, I’m stepping back from this embedded consulting role and placing a renewed focus on Todd Anderson Design, alongside my ongoing work with partners and clients.

Grateful for the people and the work we did together.

Address

Cape Town
7708

Website

https://www.toddandersondesign.com/

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