02/04/2026
Namibian Berries:
Packaging and character development
Namibian Berries set out to expand into the Asian market with a product that would stand out on shelf and appeal to both parents and children.
The idea was to create something that felt fun and engaging for kids, while still giving parents a clear sense of benefit and quality. “Brain Boosting Berries” became the product proposition, simple, memorable and benefit-led.
To bring this to life, we introduced a character that could carry the brand and create an emotional connection.
And so, Thuli was born.
Thuli acts as the face of the product, adding personality, warmth and instant recognisability. Designed to feel friendly and approachable, the character helps the product stand out in a crowded retail environment while opening up opportunities for storytelling, collectability and future brand extensions.
