05/08/2026
"Your email audience is one of the most valuable audiences your brand will ever have. Unlike social media, where you're constantly competing for attention, ๐ฒ๐๐ฒ๐ฟ๐ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป ๐ผ๐ป ๐๐ผ๐๐ฟ ๐ฒ๐บ๐ฎ๐ถ๐น ๐น๐ถ๐๐ ๐ต๐ฎ๐ ๐ฐ๐ผ๐ป๐๐ฐ๐ถ๐ผ๐๐๐น๐ ๐ฐ๐ต๐ผ๐๐ฒ๐ป ๐๐ผ ๐ต๐ฒ๐ฎ๐ฟ ๐ณ๐ฟ๐ผ๐บ ๐๐ผ๐. ๐ง๐ต๐ฒ๐'๐๐ฒ ๐ผ๐ฝ๐๐ฒ๐ฑ ๐ถ๐ป. They've trusted you with a place in one of the most personal digital spaces they have: their inbox.
Every email is an opportunity to strengthen your brandโฆ or slowly erode it. The brands that stood out (in this year's You Mailed It Awards) weren't simply promoting products or services; they gave subscribers something to anticipate. ๐๐๐๐ฎ ๐๐๐ก๐๐ซ๐๐ง๐๐ ๐ง๐๐ก๐๐ซ๐๐ฃ๐๐ ๐ฉ๐๐ง๐ค๐ช๐๐ ๐ฉ๐๐ค๐ช๐๐๐ฉ๐๐ช๐ก ๐ฅ๐๐ง๐จ๐ค๐ฃ๐๐ก๐๐จ๐๐ฉ๐๐ค๐ฃ, ๐จ๐ช๐ง๐ฅ๐ง๐๐จ๐๐ ๐๐ฃ๐ ๐๐๐ก๐๐๐๐ฉ๐๐ ๐ฌ๐๐ฉ๐ ๐ข๐๐ข๐ค๐ง๐๐๐ก๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐๐จ, ๐๐ฃ๐ ๐ง๐๐๐ฃ๐๐ค๐ง๐๐๐ ๐ฉ๐๐๐๐ง ๐๐ง๐๐ฃ๐ ๐๐ฉ ๐๐ซ๐๐ง๐ฎ ๐ฉ๐ค๐ช๐๐๐ฅ๐ค๐๐ฃ๐ฉ. Don't treat email as another distribution channel. Treat it as a relationship," was the words of ๐๐บ๐ฎ๐ป๐ฑ๐ฎ ๐๐ผ๐ผ๐๐ฒ๐ป, ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐ผ๐๐ฟ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ ๐ท๐๐ฑ๐ด๐ฒ๐ in this year's You Mailed It Email Marketing Awards.
As Digital Marketing Director at WPP Media, Amanda is leading performance, influencer and e-commerce marketing across 54 African markets for the Coca-Cola Company. She specialises in scaling cross-functional teams and translating consumer insight into ROI-driven strategies across complex, multi-market environments, and has a proven track record across B2C and B2B, delivering integrated marketing systems that connect media, content, data, and commerce to real business impact.