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Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

Everlytic

Name: Everlytic
Address: 1 Scott Street, Rutherford Estate, Alexandra, 2090, ZA
Telephone: +27114476147

Everlytic is a bulk comms & automation platform that helps you send & track bulk email, SMS & more!

13/10/2026

Meta’s new pricing structure took effect on 1 October 2026, introducing additional costs for businesses that exceed their monthly allowance of free Service messages.

Our analysis of more than 600 000 WhatsApp messages across 29 Everlytic client organisations revealed something interesting:

📊 𝟳𝟮% 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗮𝗹𝘆𝘀𝗲𝗱 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗶𝗻𝗰𝘂𝗿𝗿𝗲𝗱 𝗻𝗼 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲-𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗰𝗼𝘀𝘁𝘀 𝘂𝗻𝗱𝗲𝗿 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲.

The difference comes down to how businesses use WhatsApp. Those handling high volumes of customer enquiries and support conversations are likely to feel the impact more than those primarily using the channel for marketing campaigns.

In this article, Everlytic’s Head of Enterprise Growth, Wilene van Greunen, unpacks the findings and what they mean for South African businesses.

Read the full article: https://tinyurl.com/yc2mmed3

12/10/2026

𝙔𝙤𝙪𝙧 𝙚𝙢𝙖𝙞𝙡 𝙤𝙥𝙚𝙣 𝙧𝙖𝙩𝙚𝙨 𝙢𝙖𝙮 𝙣𝙤𝙩 𝙢𝙚𝙖𝙣 𝙦𝙪𝙞𝙩𝙚 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙖𝙣𝙮𝙢𝙤𝙧𝙚.

As AI-assisted inboxes automatically open and process emails to generate summaries, some of that activity can inflate open-rate data without a person ever engaging with the message.

That means marketers need to look deeper. The metrics closest to meaningful action are becoming increasingly important when assessing whether your communication is working well.

The Inbox Effect 2026 explores how email measurement needs to evolve alongside the inbox – and what marketers should be paying attention to next.

𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗱𝗮𝘆 >> https://tinyurl.com/w8624y3s

07/10/2026

Your email may need to get approval from AI before it gets the chance to convince a person.

AI is increasingly reading, summarising, and ranking inbox messages before subscribers engage with them. In fact, industry estimates cited in The Inbox Effect 2026 suggest that 𝘂𝗽 𝘁𝗼 𝟰𝟬% 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹𝘀 𝗺𝗮𝘆 𝗯𝗲 𝗱𝗲𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲𝗱 𝗯𝘆 𝗔𝗜 𝗳𝗶𝗹𝘁𝗲𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻 𝘀𝗲𝗲𝘀 𝘁𝗵𝗲𝗺.

That puts more pressure on the start of every email.

Your subject line, preview text and opening copy need to work together to make the purpose and value of the message immediately clear.

𝙇𝙚𝙖𝙧𝙣 𝙝𝙤𝙬 𝙩𝙤 𝙬𝙧𝙞𝙩𝙚 𝙛𝙤𝙧 𝙗𝙤𝙩𝙝 𝙧𝙚𝙖𝙙𝙚𝙧𝙨 𝙞𝙣 𝙏𝙝𝙚 𝙄𝙣𝙗𝙤𝙭 𝙀𝙛𝙛𝙚𝙘𝙩 2026 >> https://tinyurl.com/w8624y3s

05/10/2026

𝗔 𝗰𝗿𝗼𝘀𝘀-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝘀𝘁 𝘄𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗮𝘀 𝗮 𝗷𝗼𝗯.

Use email to explain. Use SMS to remind. Use WhatsApp to help the customer act or ask.

Our latest blog compares these three channels and offers a practical framework for choosing between them.

𝙍𝙚𝙖𝙙 𝙩𝙝𝙚 𝙗𝙡𝙤𝙜 𝙛𝙤𝙧 𝙢𝙤𝙧𝙚 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 >> https://tinyurl.com/5dhzuz9h

02/10/2026

Career growth looks different for everyone, and we’re proud to support our team as they take their next steps.

30/09/2026

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗼𝗼.

People expect communication to feel relevant, timely and worth their attention. At the same time, AI and evolving inbox technology are changing how messages are filtered and prioritised before someone even decides what to open.

Join us on 𝟳 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 𝗳𝗼𝗿 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝗥𝗲𝗽𝗹𝗮𝘆 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗔𝗜, 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗠𝗼𝗱𝗲𝗿𝗻 𝗜𝗻𝗯𝗼𝘅, where we’ll explore what these shifts mean for marketers, and how to adapt your approach.

Secure your seat and rethink your strategy for the modern inbox >> click the link in our bio

28/09/2026

𝙏𝙝𝙚 𝙞𝙣𝙗𝙤𝙭 𝙝𝙖𝙨 𝙘𝙝𝙖𝙣𝙜𝙚𝙙. 𝙔𝙤𝙪𝙧 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙩𝙤 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙩𝙤𝙤.

Join us on 𝟳 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 for a replay of 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁: 𝗔𝗜, 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗠𝗼𝗱𝗲𝗿𝗻 𝗜𝗻𝗯𝗼𝘅 and explore the practical INBOX framework for building communication that works in today’s AI-influenced inbox.

Created with insights from Everlytic and the Brave Group, the session looks at what marketers need to consider as AI, deliverability and data reshape how messages are filtered, surfaced and read.

Register today and leave with a framework you can put into practice >> get the link in our bio

24/09/2026

South Africa doesn't speak in one voice only. It speaks in twelve official languages, many different cultures, and a few million braai debates. This Heritage Day, we're celebrating all of it.
𝗛𝗮𝗽𝗽𝘆 𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗗𝗮𝘆, 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮. 🇿🇦

23/09/2026

Join us for 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 to view a replay of entrepreneur and technologist Musa Kalenga's speech where he explores how AI, deliverability and data are reshaping the modern inbox – and what this means for the way brands communicate with customers.

📅 7 October 2026

𝙍𝙚𝙜𝙞𝙨𝙩𝙚𝙧 𝙩𝙤 𝙨𝙚𝙘𝙪𝙧𝙚 𝙮𝙤𝙪𝙧 𝙨𝙚𝙖𝙩 >> https://tinyurl.com/muk4jp32

21/09/2026

𝗬𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 𝗺𝗮𝘆 𝗯𝗲 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝗯𝗼𝘅, 𝗯𝘂𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗶𝗹𝗹 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻?

Join us for 𝗧𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 𝗘𝗳𝗳𝗲𝗰𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 to view a replay of entrepreneur and technologist Musa Kalenga's speech where he explores how AI, deliverability and data are reshaping the modern inbox – and what this means for the way brands communicate with customers.

📅 7 October 2026
Register to secure your seat >> https://tinyurl.com/ycc933vk

Address

1 Scott Street, Rutherford Estate
Alexandra
2090

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+27114476147

Website

https://www.everlytic.com/

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