Expert stores are independently owned and managed by South Africans, who believe in service, delivering on our promise. Iser (Pty) Ltd trading as Expert South Africa, has grown consistently over the years. Today Iser is the largest independent, electronic, appliance and furniture buying group in South Africa. Today over 60 Staff are employed at our head office in Johannesburg and we have agents in Gauteng, Western Cape, Eastern Cape, Free State and KwaZulu Natal to improve our service nationally. We believe, an unrelenting drive for operational excellence, the combining of buying power, expertise and the willingness to embrace change in our ever changing environment have contributed to our success. We enable our dealers to be competitive in the marketplace and compete aggressively with the chains. We are focusing on procuring goods at even better prices for our dealers. Stores that are co-branded with Expert, will have access to additional services and enjoy additional marketing support, allowing them to focus on other areas in their business. Expert stands for Expertise, Quality, Professionalism, Skills, Competence and Trust
