HCB Agency

01/01/2023

I am really excited, on the first day of 2023, to share the rebrand of Handcrafted Brand's REBRAND to HCB!

The past two years have been really transformative for me and it felt time to rebrand. I wanted this rebrand to reflect some very specific things:

⭐ CREATION in both a spiritual and professional sense. I believe that we are all powerful CREATORS and that we all have the power to actualize amazing things.

⭐ I wanted this branding to reflect a WISER and more MATURE me. A woman who has learned an enormous amount about herself and the world in the past (almost) 44 years ... and a woman who is joyfully stepping into the transition to middle age. (Sans all the fears of ageing and not having enough time left to do all the things I want to!)

⭐ I especially wanted this branding to be PLAYFUL and have the ability to subtly change and evolve from moment to moment. I work with a lot of people and businesses every day who are stuck in a corporate mindset where playfulness is considered frivolous and unprofessional. That's so 2002. My greatest joy is using my work to unleash moments of childlike wonder and delight that sneak up on my clients and remind them of what those emotions feel like again.

So I chose to base HCB's new branding on the TAROT.

While tarot cards and their symbolism are today associated with the esoteric practices of divination and fortune-telling, their origins stretch back much further than that, to 15th century Italy, where they were they were used to play a recreational parlour game.

"Historians believe the characters and symbols in tarot cards reflect aspects of the real-world players lived in and a random draw of cards created a new, unique narrative each and every time the game was played. A choose-your-own-adventure style game."

Over time, tarot card artists incorporated further characters, symbols and adornments that held meaning for them - adding to the rich and complex layers of symbolism that has no meaning set in stone and is an invitation to open your mind to what is possible.

HCB's new branding is an invitation to each of us to become the powerful creators we have the potential to be.

Illustrations by the talented Chikovnaya (.i)

12/01/2022

Another awesome design project successfully completed!

CS Global Partners World Citizenship Report

Download here: https://csglobalpartners.com/world-citizenship-report/

* What is the World Citizenship Report? *

The report provides global citizens with solutions for the best countries to live in based on ranking on fulfilling quality of life and the highest standards of living. Unlike other reports that base citizenship on solely visa-free travel, the WCR illustrates what the best citizenships in the world are based on several detailed factors held in high regard by global citizens.

Drawing on research conducted over five years, the World Citizenship Report presents the data compiled in the World Citizenship Index (WCI) - an innovative tool that adopts an integrated approach in ranking citizenships around the world. The research transcends the traditional concept of the valuing of a citizenship through the use of an ethical perspective, instead attributing greater importance to the diverse attitudes towards the key aspects that characterise belonging to a country and holding its citizenship status.

21/09/2021

Seriously gives me a kick to see my clients thriving and changing the world! The Irish Football Association joins forces with Reboot to develop female footballers. ❤

Super proud to have designed the branding for Reboot (or should I say collaborating with Ellen Kay-Shuttleworth 😁) Website up next. And the pressure is on to create something awesome for two women who are making such a mark on the world.

The Irish Football Association has joined forces with Reboot as part of its Female Football Leadership Programme (FFL).

16/07/2021

Really proud of this project! The biggest website we've designed and developed to date. Check it out and tell us what you think.

UniCollege is a private college offering a range of accredited full time, part time and online courses. Talk to a career advisor today!

09/02/2021

When we're not building websites or designing logos, we're creating awesome social media templates for the team at Ultimate Rugby. And trying not to pick sides in the northern hemisphere's biggest tournament of the year!