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05/04/2017

Tailor your ads according to device or audience using IF function.

https://support.google.com/adwords/answer/7207341

IF functions allow you to insert a specific message in your text ad when a condition is met, and a default text when it does not. This makes your ads tailored to each search and more relevant to poten

29/03/2017

Use feed to target Dynamic Search Ads.

10/02/2017

Converted Clicks metric will no longer available with AdWords after March 2017.

The “Conversions” column is the best way to measure valuable actions for your business. As we announced in July, ”Converted clicks” are being retired in... - AdWords - Google+

06/10/2016

AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more

The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. ...

07/09/2016

Track your goals with campaign groups and performance targets

31/08/2016

Google released new Google Merchant Center with more streamlined navigation and easier access to additional Shopping programs.

Google Merchant Center has been redesigned with clearer workflows, simpler navigation, and more program insights. Use the new Merchant Center to explore and discover new Google programs for your produ

05/08/2016

Ready to go beyond the basics with AdWords? Check out Google's official Best Practices guides for deeper optimization strategies.

Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of Ad

17/05/2016

Google Product Listing Ads officially launch in Image search, among announcements for retailers

New features for Local Inventory Ads and an update on Purchases on Google.

07/04/2016

Google makes AdWords Products tab more useful for Shopping campaigns

In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.

01/04/2016

Join on Google+ as well.

02/03/2016

Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads

The new version is now available.

25/02/2016

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