03/06/2025
Rules of thumb are, by definition, generalizations. They’re based on aggregated data across industries and markets. A 2% click-through rate might be a cause for celebration for some, but a red flag for you.
Platforms like Google and Instagram are tweaking their algorithms all the time. The way people interact with digital content is always evolving too. Rule of thumb just can’t keep up with this pace.
🔸 Where to Start With Analytics?
#1. Build your own analytics framework
#2. Use analytics platforms that provide real-time data and actionable insights
#3. Test and change, using test results to make your strategy better
#4. Focus on the “why” behind the numbers
🔸 Analytics Platforms
Measure the results of your efforts and make adjustments based on data collected through analytics platforms:
▪️ You can track your traffic using Google Analytics
▪️ Google Search Console will show you the number of clicks and impressions on your pages and blog posts
▪️ For YouTube, you can use YouTube Analytics to see how your videos are performing
For social media, your performance is measured in likes, followers, reposts, retweets, which you can track through built-in personal dashboards.
🔸 Using a CRM for Analytics
Integrate a CRM system like Pipedrive — a tool to organize, interpret, and act on your data. Though sometimes hard in setting up on your own, it really helps to bridge the gap between data and action. With a properly set up CRM you can:
▪️ See how leads move through your funnel, from first touch to conversion, and find the weak spots where you lose them
▪️ Use behavioral data to segment your audience and deliver specific messaging that will resonate with them specifically
▪️ Make sure that sales, marketing, and customer service are all working based on the same data-driven playbook.
Real-time dashboards and reports will make it easy for you to spot trends, make the most out of your opportunities, and fix mistakes.