Aaron J. Weese Consulting LLC

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Aaron J. Weese Consulting LLC Helping businesses simplify their marketing, clarify their brand, and build systems that actually work. Strategy, websites, branding & AI-enhanced marketing.

Rooted in Brockville, Ontario & Richmond, Virginia. “I get it – understanding the diverse needs of your cannabis customer is a challenge. That’s okay, though. In my 20+ years of experience, I’ve seen it all. I know running a business while trying to learn your audience and how to speak with them can make you want to pull your hair out. I’ve got you covered. ”

-Aaron J. Weese, M.S., IMC

25/05/2017

Whether you have HIPAA guidelines or SEC rules curtailing what you post online, here are tips for getting your organization's voice out there without an ominous call from the folks in Legal.

Are your media outreach efforts falling on their face? Check this list to see if you're committing any of these missteps...
09/05/2017

Are your media outreach efforts falling on their face? Check this list to see if you're committing any of these missteps!

Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a…

Is video part of your content strategy?
09/05/2017

Is video part of your content strategy?

Though many trends, such as personalized content and a focus on engagement, have been seen in efforts this year, this visual content form is hot. Here are a few stats to consider.

This was a great project with some amazing clients! Check it out!
08/05/2017

This was a great project with some amazing clients! Check it out!

Have you ever tried using HARO only to end up banging your head on the desk? These tips can help!
04/05/2017

Have you ever tried using HARO only to end up banging your head on the desk? These tips can help!

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Yeah, the "spray and pray" approach never works out well. All good social campaigns are the result of painstaking resear...
24/04/2017

Yeah, the "spray and pray" approach never works out well. All good social campaigns are the result of painstaking research and hours developing relevant content.

The work of a community manager is never over—and it’s tougher than it might seem. See if you relate to these tweets.

How's your organizations communications plan? Do you have one?
21/04/2017

How's your organizations communications plan? Do you have one?

I need to do some research before I form an opinion on this. What are your thoughts on brands taking sides politically?
21/04/2017

I need to do some research before I form an opinion on this. What are your thoughts on brands taking sides politically?

For a long time, companies tried to be apolitical, staying out of divisive issues. In the near future, a business that doesn't take sides on a divisive issue will have a scant few customers.

What's your organization's story?
21/04/2017

What's your organization's story?

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