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ESPN got creative with car cleaning product sponsor to take its programming to a higher level https://t.co/eu7xZc20Km
17/08/2018

ESPN got creative with car cleaning product sponsor to take its programming to a higher level https://t.co/eu7xZc20Km

ESPN didn't get off to a flying start when it began showing Formula One this year after a two decade hiatus but an unlikely partnership helped to rev up its broadcasts.

Kobe's $6M drink investment has $200M return
17/08/2018

Kobe's $6M drink investment has $200M return

Kobe Bryant invested $6 million in the sports drink BodyArmor in March 2014. Coca-Cola bought a piece of the company Tuesday, and Bryant's stake is now worth $200 million.

As traditional geographic boundaries continue to blur, La Liga set to play first game in North America
16/08/2018

As traditional geographic boundaries continue to blur, La Liga set to play first game in North America

Barcelona, Real Madrid or Atletico Madrid could play a regular-season game in North America after La Liga signed a new marketing deal.

The Technological Revolution Has Finally Hit the NFL—and the Vikings Are Ready
16/08/2018

The Technological Revolution Has Finally Hit the NFL—and the Vikings Are Ready

What happens when an NFL team stops using magnets on its draft board? Minnesota GM Rick Spielman tells us about the Vikings’ embrace of touch screens and data.

Verizon is making deals for 5G TV, including live NBA and NFL games
15/08/2018

Verizon is making deals for 5G TV, including live NBA and NFL games

Verizon Communications Inc. announced deals making Apple Inc. and Google its first video providers for a superfast 5G wireless service the company plans to launch in four cities later this year.

FanDuel’s founder sues PaddyPower for under valuation of company
15/08/2018

FanDuel’s founder sues PaddyPower for under valuation of company

Nigel Eccles thinks he got ripped off.

Apple explores making its own chips for health, fitness, wellness https://t.co/eUs59nAuLn
15/08/2018

Apple explores making its own chips for health, fitness, wellness https://t.co/eUs59nAuLn

Apple's latest chip development effort involves computing data from health sensors.

Coca-Cola Invests in BodyArmor as It Chases Gatorade
15/08/2018

Coca-Cola Invests in BodyArmor as It Chases Gatorade

Coca-Cola is buying a stake in BodyArmor, marking its latest attempt to break Gatorade’s lock on the sports-drink market.

. Taps Two Execs To Lead Engagement, Design
15/08/2018

. Taps Two Execs To Lead Engagement, Design

Erik Gerson, the new senior vice president of engagement, joins Fubo from the streaming music service Tidal. David Yoon senior vice president of design, was previously with WB Digital Labs.

The world's first professional fantasy football league uses blockchain technology
15/08/2018

The world's first professional fantasy football league uses blockchain technology

A serial entrepreneur wants to create the world's first professional fantasy football league, and he thinks the blockchain -- yes, the blockchain -- is the best way to keep everyone honest as they compete for real money.

. Lands U.S. Streaming Rights to Honorary Match For Soccer Legend Bastian Schweinsteiger
15/08/2018

. Lands U.S. Streaming Rights to Honorary Match For Soccer Legend Bastian Schweinsteiger

Looking to make a dramatic splash in the live sports streaming space, FloSports has struck its first major soccer deal, landing the U.S. rights to stream a frie

Final talk from event in SF with and 👇
15/08/2018

Final talk from event in SF with and 👇

“LIVE: Kevin Durant and speak at the summit in San Francisco https://t.co/PBmUT59Fu3”

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