Aspen Theory

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Aspen Theory

Aspen Theory is a brand strategy and web design studio that specializes in creating intentional brand stories for conscious businesses.

Check out my Facebook Group:
https://www.facebook.com/groups/creativecoffeechats/

10/01/2025

when I sat down to reflect on 2024 and begin looking forward to 2025 one key theme kept arising for both my personal and professional goals— I was getting so caught up in the things I thought I should be doing, that I forgot about what is it I actually WANT to be doing.

so we're course correcting.

personally that looks like //
+ baking more bread
+ getting into fiber arts like crochet
+ taking time to implement the things I learn rather than continually rushing to gain more knowledge

professionally that looks like //
+ creating systems that allow me to focus my energy on the things that I enjoy
+ only taking on aligned projects
+ staying true to my brand vision and goals and only taking actions that push me closer to where I want to be

06/01/2025

introducing Senses by Ariel Arts

Senses isn’t just a store—it is a space that celebrates the senses, the beauty of sustainable living, and the artistry behind every piece. from cozy throws to unique ceramics, each item tells a story, connecting you with skilled artisans from around the world.

founded by Ariel, an interior designer, and Hammam, a contractor and artisan, Senses is a place where good vibes, community, and creativity collide.

client:

06/11/2024

🤍

28/10/2024

collateral design is the secret sauce that ties your brand together across every touchpoint.

from on-brand social media posts to thoughtfully designed thank you cards, these elements create a seamless, immersive brand experience.

it’s more than just pretty designs—it’s about reinforcing your brand’s message at every opportunity, and providing your clients with surprise and on-brand "moments of delight".

when everything from your packaging to your digital presence speaks the same language, your brand feels intentional and unforgettable.

from social posts, to custom tissue paper— let us help you bring your brand to the next level

25/10/2024

At Aspen Theory, our branding process is all about strategy, alignment, and collaboration.

we start by digging deep into your brand's heart and values with our “brand therapy” session. from there, we develop creative directions that visually capture your mission, refining every detail based on your feedback. finally, we bring it all together—designing everything from logos to social media assets—so your brand is cohesive and ready to shine across every platform.

Ready to build something that truly reflects your business? DM us today 💌

21/10/2024

introducing Savoir Fête

the brief //

Savoir Fête is all about bringing elegance, innovation, and unforgettable moments to life through meticulously planned events.

the results //

from the logo design to the color palette and every detail in between, the goal was to create something that felt timeless yet fresh, sophisticated yet personal.

strong branding is more than just aesthetics—it’s about telling a story that resonates with the right people. for Savoir Fête, that story is about allowing clients to be fully present during their events, while everything behind the scenes runs smoothly and beautifully.

client:

14/10/2024

We know that building a new website can feel overwhelming— that's why we're process-obsessed.

We’ve streamlined every step to keep you moving forward with ease—whether it’s sorting out your goals or organizing your content, we’re here to guide you through.

From strategy to design, we focus on streamlining the process, so you can focus on what you do best. We’re here to guide you, simplify decisions, and create a stunning site that truly reflects your brand—without the overwhelm.

Ready to make it happen? Q4 books are open 💌

11/10/2024

more magic moments from Roose Film Co. 📹

07/10/2024

Custom website build for Roose Film Co. //

Jaret, owner of Roose Film Co. was looking to elevate his digital presence and craft a website that evoked the same wildly romantic feelings you get as you watch his films.

The results— a warm inviting space that captures Jaret's kind heart, passionate soul, and incredible talent.

If you're looking for a one-of-one creation that feels just like home our Q4 books are open 💌

20/08/2024

a look into a recent design intensive //

client:
beliveau brothers llc

the brief:
one-day web design intensive

the outcome:
an elevated website designed to attract large scale residential real estate development projects. lots of subtle animations to keep users engaged and a streamlined layout to communicate the most essential information with ease.

let us nurture the seed of your creativity and share your story the way it's meant to be told. we have 3 design intensive slots left for the rest of 2024. head to the link in bio to learn more.

06/08/2024

beauty goes more than skin deep— so should your branding.

we specialize in strategically aligned heart-led brand building. our process is designed to dig below the surface and tell the story as it's meant to be told.

here's how we do it...

001. value alignment // uncover your brand's north star and guiding principals

002. ideal client identification // finding your people and learning their ways, so we can be in their spaces

003. the five year plan // discussing business goals near and far to better position your brand for long term success
..and the list goes on.

tell your story the way it's meant to be told, contact us to learn more about our branding process.

23/07/2024

creative outtakes from a recent branding project //

bettie empowers active women to seamlessly transition through their day with confidence and style, offering innovative skincare solutions designed for life on the go.

stay tuned for the final brand reveal.

08/05/2024

more details from our recent week long intensive for //

06/05/2024

week long intensive results for //

the brief //
Ariel from came to me wanting to surprise her husband with an updated look to his construction company...(literally the sweetest thing I've ever heard!!!). We worked together to create a modern luxury feel whose identity would meld beautifully with their other businesses.

the results //
in just a week we developed brand identity and logo suite with lots of options and room to play, as well as a custom wordpress website with animations and micro-interactions to create an engaging user experience.

27/11/2023

DESIGN THEORY VOL 06 // WHITE SPACE

White space refers to the empty areas in a design composition. It’s the intentional space left between design elements like text or images.

TIPS FOR SUCCESSFUL DESIGN //

Text Spacing:
Make sure you leave adequate space between lines of text and paragraph blocks to avoid overcrowding.

Key Visuals:
Use whitespace to separate key visuals. This creates a sense of emphasis and guides the user’s eye to important content.

CLASS IS DISMISSED //

We've made it to the end of our six-part series breaking down key design principles so you can create high-impact designs to create a magnetic web presence. We've put it all together in a guide over on our profile for you to easily access at any time.

If you're looking to create a high impact presence in 2024 contact us via the link in our bio to get started.

20/11/2023

DESIGN THEORY VOL 05 // REPETITION

Consistency is key in web design. By using repeating elements or themes through your website you’re building brand awareness and affinity.

TIPS FOR SUCCESSFUL DESIGN //

Consistent Branding:
Repeatedly use your brand colors, logos, and typography throughout the website. Consistency builds trust and recognition.

Content Formatting:
Use consistent formatting for key elements across your website like buttons, headings, and navigation elements. This increases usability to create a high-converting website.

COMING NEXT WEEK // WHITE SPACE

If you want it all now— head to the link in our bio for our [free] guide on design theory.

Otherwise— we'll see you Monday for the next drop.

13/11/2023

DESIGN THEORY VOL 04 // ALIGNMENT

Alignment is the glue that holds your design together. It’s about how you arrange text, images, and graphics on common axes.

TYPES OF ALIGNMENT //

Left Alignment:
This is the arrangement of text along the left margin, creating a straight left edge. It provides a consistent starting point for each line of text, making it easier for users to read and follow the content.

Right Alignment:
Right alignment aligns text along the right margin, creating a straight right edge with a jagged left edge. Right alignment can be used for things like nav menus, where a right-to-left visual flow is wanted. It can also be used for specific design elements or blocks of text to create emphasis.

Center Alignment:
Center alignment centers text along a central axis. Text is evenly distributed around the center point, resulting in jagged left and right edges. It can create a strong visual impact and draw attention to specific content. It shouldn’t be used for long bodies of text as the uneven starting point makes it difficult to read.

Justified Alignment:
Justified alignment aligns text along both the left and right margins, creating straight and even edges on both sides. You’ll see it a lot in print publications for a uniform, clean look. It can be used in web design in the same way, but be careful with long blocks of text as justified alignment can create awkward spacing between words.

COMING NEXT WEEK // REPETITION

If you want it all now— head to the link in our bio for our [free] guide on design theory.

Otherwise— we'll see you Monday for the next drop.

06/11/2023

DESIGN THEORY VOL 03 // CONTRAST

Contrast is all about making elements stand out to create a clear visual hierarchy and guide eyes to the most important part of your message.

CONTRAST THROUGH TYPOGRAPHY //

Font Weight
✺ Create contrast in text by using bold or italic fonts to accent the most important information in a content block.

Font Size
✺ Use varying font sizes for headlines and body text to emphasize important information.

CONTRAST THROUGH COLOR //

Background And Content Color
✺ Ensure a clear contrast between background and content colors to make the content stand out.

Accent Colors
✺ Use vibrant accent colors for buttons, links, or important elements to draw attention.

COMING NEXT WEEK // ALIGNMENT

If you want it all now— head to the link in our bio for our [free] guide on design theory.

Otherwise— we'll see you Monday for the next drop.

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Opening Hours

Monday	08:00 - 16:00
Tuesday	08:00 - 16:00
Wednesday	08:00 - 16:00
Thursday	09:00 - 17:00
Friday	08:00 - 16:00

Website

http://aspentheory.com/

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