Ben's Brandless Baits

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United States
Green Bay, WI
Ben's Brandless Baits

A veteran-owned and operated company, fueled by excessive amounts of caffeine and a passion for the pursuit.

We believe fishing is the ultimate escape from the world’s chaos, and we’re dedicated to providing the premium baits you need to find your peace.

10/01/2026

We have a new spooky treat just in time for Halloween, Spooky Night. Under normal light, it’s a stealthy black bait loaded with purple and orange flake. However, when you put UV light on it, and that orange flake glows like a jack-o'-lantern in pitch darkness. Perfect for low-light bites and spooky season structure. Make sure to grab a pack or 6 of these seasonal baits before they vanish!
P.S. Want to customize? If you see a bait you love but want it poured in a specific stocked color, don't hesitate to shoot us a message. Let us help build your next go-to lure!

09/21/2026

A year ago today, I poured my very first batch of soft plastics, and it has been an awesome journey ever since. I love experimenting with new color recipes, like the Hunting Season color we released last week! It's now available in both the Crappie Minnow 225 and the 180 Tube, two awesome options for panfish and walleye.
Remember, if you see a bait you love but want it poured in a specific stocked color, don't hesitate to shoot us a message. Let's build your next go-to lure!

09/14/2026

After a great few days on the water up north we are ready to get back at it. We are excited to release our fall color for the year, Hunting Season! It's available in our Limited Release collection until November 30th. The 'Merica 250 baits will be making their way into our vault, Grandpa's Tackle Box, come the 1st of October to make way for our Halloween colors, so grab them while you can.

08/20/2026

Planning to stock up before September? Place your orders soon!

We will be out of the shop from Sept 5–13 for Labor Day and a family fishing trip. All orders placed by Sept 3rd will ship prior to our closure. Orders placed after Sept 3rd will ship starting the week of Sept 14th.

08/14/2026

Here's a first look at our new bait, the 180 Tube. It's 1.8" long and perfect for crappie and panfish. We are still working out what colors are going to be in the lineup for this bait, so it's not quite ready to hit the waters just yet. Let us know in the comments what your must have and go-to colors are.

P.S. Want to customize? If you see a bait you love but want it poured in a specific stocked color, don't hesitate to shoot us a message. Let's build your next go-to lure!

08/11/2026

Have you ever walked through a sporting goods store and your wife points out something that gets the ideas running?

That happened to me recently. A quick observation in the aisle turned into a trip back to the bench with a handful of our Salty Watermelon Seed sticks to modify, and experiment with. When an idea hits, you have to run with it and see what happens.

We're always testing new things behind the scenes, but the classics are what count out on the water. Don't forget to grab your stick baits to make the most of the late-season bite!

P.S. Want to customize? If you see a bait you love but want it poured in a specific stocked color, don't hesitate to shoot us a message. Let's build your next go-to lure!

08/07/2026

Fall is right around the corner which means cooler weather, stocking up on tackle for the late season bite and the starting to prepare for the holidays. We are working on getting a couple of colors dialed in for Fall/Halloween. Let us know in the comments what color(s) you would want to see for Fall/Halloween and that late season bite.

P.S. We just got a new mold in and are working to get some colors to show everyone, so stayed tuned.

07/24/2026

Don't forget that July 31st is the last day to secure a 'Merica 250 pack of your choice for free. All you need to do is add your pack choice to the cart and spend $25 to have the discount automatically applied. Secure yours before this deal disappears for good!

07/09/2026

Got to get out on the water today to test out some colors and it turned out to be a good day. Pulled in about a half dozen with the highlights being these 2, a 17" and 16" both over 2lbs. The Radioactive Brown Pumpkinseed did the trick for these 2 to hit hard. The bite is starting to heat up, so stock up on your packs and get out on the water when you can.

Address

Green Bay, WI

Website

http://www.bbbaits.com/

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