Transcy

Transcy Go global. Speak local. Thrive with Transcy. Your all-in-one localization solution for Shopify.

We offer AI translation, real-time currency conversion & image localization to boost your international sales.

โ€œ๐—ช๐—ต๐—ฎ๐˜ ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ต๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ป๐˜๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—บ๐—ผ๐—ป๐˜๐—ต ๐—ผ๐—ป๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ฎ๐—ณ๐˜๐—ฒ๐—ฟ ๐˜†๐—ฒ๐—ฎ๐—ฟ?โ€A student asked us this last Frida...
02/06/2026

โ€œ๐—ช๐—ต๐—ฎ๐˜ ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ต๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ป๐˜๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—บ๐—ผ๐—ป๐˜๐—ต ๐—ผ๐—ป๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ฎ๐—ณ๐˜๐—ฒ๐—ฟ ๐˜†๐—ฒ๐—ฎ๐—ฟ?โ€

A student asked us this last Friday. And it's also the question every merchant quietly asks before trusting an app with their store.

Building for ecommerce is like dressing for Saigon weather, sunny at 10, downpour by 2. You don't ship once and chill. You ship, watch, adjust, ship again.

For us, that means asking one uncomfortable question every sprint:

"Did what we shipped this week actually make a merchant's day better, or did we just feel productive?"

We don't always like the answer. Sometimes we shipped the wrong thing, and merchants told us straight. That feedback is what pushed us back to features that actually moved the needle on conversions.

Sustainable growth doesn't come from a packed roadmap. It comes from a team honest enough to keep listening.

Thanks to the students from FIT VNUHCM - University of Science (Trฦฐแปng ฤแบกi hแปc Khoa hแปc Tแปฑ nhiรชn, ฤแบกi hแปc Quแป‘c gia TP.HCM) who brought sharp questions and real energy to our sharing session as part of FireGroup Technology's Company Tour. ๐Ÿ”ฅ

June opens with a day for children and a reminder worth carrying into the month ahead.Kids meet the world with curiosity...
01/06/2026

June opens with a day for children and a reminder worth carrying into the month ahead.

Kids meet the world with curiosity, not judgment. They don't assume everyone sees things the way they do. For merchants stepping into a new market, that's the whole mindset: a new country isn't your store translated. It's a place with its own way of seeing, shopping, and trusting.

The brands that travel well are the ones willing to rediscover the world through their customers' eyes.

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—–๐—ต๐—ถ๐—น๐—ฑ๐—ฟ๐—ฒ๐—ป'๐˜€ ๐——๐—ฎ๐˜† โ€” and hello, June. ๐ŸŽˆ

Let your team skip this back-and-forth trap entirely. Transcy's Image Localization detects every text in your images, tr...
15/05/2026

Let your team skip this back-and-forth trap entirely.

Transcy's Image Localization detects every text in your images, translates it, and reinserts it automatically, matching the original font, size, and placement. So every market sees a store that was built for them.

Baby showers are a staple across the US and Western world. In Germany? Gifting before birth is considered ๐—ฏ๐—ฎ๐—ฑ ๐—น๐˜‚๐—ฐ๐—ธ. So t...
14/05/2026

Baby showers are a staple across the US and Western world.
In Germany? Gifting before birth is considered ๐—ฏ๐—ฎ๐—ฑ ๐—น๐˜‚๐—ฐ๐—ธ.

So this campaign doesn't read like a sweet gesture. It reads like a cultural misstep.

Global lesson: the campaign wasn't wrong. The market assumption was.

โžก๏ธ Follow Transcy for more insights like this.

A โ€œgreen capโ€ sounds like a normal giveawayโ€”until you run it in China.In Chinese culture, thereโ€™s a common idiom: โ€œ๐˜„๐—ฒ๐—ฎ๐—ฟ๐—ถ...
13/05/2026

A โ€œgreen capโ€ sounds like a normal giveawayโ€”until you run it in China.

In Chinese culture, thereโ€™s a common idiom: โ€œ๐˜„๐—ฒ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—ต๐—ฎ๐˜โ€ (ๆˆด็ปฟๅธฝๅญ/dร i lวœ mร o zi) implies a man has been ๐—ฐ๐—ต๐—ฒ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ผ๐—ป.

So gifting a green cap (especially to men) can land less like a fun promoโ€ฆ and more like an insult.

Global lesson: Something just worth double-checking before you launch a global campaign.

โžก๏ธ Follow Transcy for more insights like this.

In the U.S., April is less about a season and more about a behavioral shift.After months of winter, people start resetti...
05/05/2026

In the U.S., April is less about a season and more about a behavioral shift.

After months of winter, people start resetting their routines: cleaning, upgrading their homes, and spending more time outside. Tax refunds during this period also give households extra spending power, often directed toward home, lifestyle, and outdoor purchases.

That's why categories like yard equipment, pet products, pool gear, and golf all spike at the same time.

๐Ÿ‘‡ Swipe to see what U.S. shoppers actually bought in April straight from Shopify's data.

To every person who shows up, builds something, and keeps the world moving, ๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ช๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฟ๐˜€' ๐——๐—ฎ๐˜†. ๐ŸŒToday, we...
01/05/2026

To every person who shows up, builds something, and keeps the world moving, ๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ช๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฟ๐˜€' ๐——๐—ฎ๐˜†. ๐ŸŒ

Today, we celebrate the makers, the doers, and the ones behind the scenes. What you do matters. ๐Ÿ’™

๐—ค๐Ÿฎ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐˜„๐—ถ๐—ป๐—ฑ๐—ผ๐˜„. ๐—ฌ๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜„๐—ต๐˜†. Now here's how the best global merchants actually use it. Steal the playbook. ๐Ÿ‘‡         ...
23/04/2026

๐—ค๐Ÿฎ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐˜„๐—ถ๐—ป๐—ฑ๐—ผ๐˜„. ๐—ฌ๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜„๐—ต๐˜†.

Now here's how the best global merchants actually use it. Steal the playbook. ๐Ÿ‘‡

"Start Q4 prep in July." โ€” every marketing playbook, ever.Good advice. For domestic brands.For Shopify merchants selling...
22/04/2026

"Start Q4 prep in July." โ€” every marketing playbook, ever.
Good advice. For domestic brands.

For Shopify merchants selling globally, July is already catching up.

The preparation stack is deeper. The lead times are longer. And the mistakes you make in October don't just cost you sales โ€” they cost you an entire market.

Here's what global merchants need to build before Q4 hits ๐Ÿ‘‡

๐Ÿญ. ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—œ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐—ฐ๐—ฒ ๐Ÿ”

The most expensive mistake in global expansion is spending money in a market you don't understand yet.

โ†’ Which markets have real demand for your category?
โ†’ What payment methods do locals actually use?
โ†’ What price points signal value โ€” not cheapness?

Going into Q4 without this data means optimizing blind when every dollar counts most.

๐Ÿฎ. ๐—ง๐—ฟ๐˜‚๐˜€๐˜ ๐—œ๐—ป๐—ณ๐—ฟ๐—ฎ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ ๐Ÿค

7 in 10 global shoppers only buy from countries they already trust.
You can't build that trust in October.

Local payment methods. Buyer protection signals. Reviews in the local language. Transparent customs information. A checkout that doesn't feel foreign.

Shoppers don't think "this store hasn't optimized for my market."
They just don't buy.

๐Ÿฏ. ๐—Ÿ๐—ผ๐—ด๐—ถ๐˜€๐˜๐—ถ๐—ฐ๐˜€ & ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐Ÿ“ฆ

Cross-border logistics have lead times domestic fulfillment doesn't.

Most merchants find out in November
โ†’ EU customers expect 3-day delivery when you're shipping from the US
โ†’ Duties and VAT haven't been configured
โ†’ Returns become a customer service nightmare

Logistics surprises in Q4 are expensive.
Logistics prep in Q2 is just planning.

๐Ÿฐ. ๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐ŸŒ

Your store can rank in a new market by Q4.
But only if Google starts indexing it now.
Multilingual pages take months to be crawled, indexed, and trusted.
Localization isn't a switch you flip.
It's a runway you build.

๐Ÿฑ. ๐—”๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐ŸŽฏ

Warm audiences convert. Cold audiences in Q4 just cost more.

In new markets, you're building from zero.
Paid traffic needs time to learn new segments.
Retargeting pools need volume before Q4 spend scales up.

The brands scaling profitably in Q4 aren't discovering their audiences in November. They've been warming them since Q2.

The pattern repeats every year.
Brands scramble to localize, set up new markets, and fix logistics at the worst possible time.
Costs are high.
Timelines are brutal.
And the window to fix mistakes has already closed.

The ones who don't scramble? They started in Q2. ๐Ÿ’ก
Q2 = build the stack.
Q3 = optimize it.
Q4 = scale what works.

Every client wants it โ€œASAP.โ€ And youโ€™re stuck translating it manually.No more wasted effort โ€” handle multilingual reque...
21/04/2026

Every client wants it โ€œASAP.โ€ And youโ€™re stuck translating it manually.

No more wasted effort โ€” handle multilingual requests in one beat with Transcyโ€™s AI-powered translation.

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