Transcy

11/09/2026

📢 𝗧𝗿𝗮𝗻𝘀𝗰𝘆 × 𝗧𝗵𝗲𝟰: Powering storytelling storefronts for global markets

Going global is a long road with a lot of stops, and choosing the right theme is one of the first important steps in telling your product story.

That’s why Transcy is excited to announce our partnership with The4, a trusted Shopify theme developer powering 50,000+ stores worldwide. The4 offers premium themes for different industries and business needs. As part of this partnership, we’re introducing two of its newest themes:

✨ 𝗔𝘁𝗵𝗼𝗿𝗮, built for brands that want to make global product discovery more engaging across Activewear, Electronics, Furniture, Plants, and Bikes.

💎 𝗩𝗲𝘁𝗿𝗼, designed for Beauty, Fashion, Jewelry, and Lifestyle brands that want to put product storytelling at the center of the shopping experience.

👉 Explore Athora and Vetro in action and find the right foundation for your global storefront here.

https://themes.shopify.com/themes/athora/presets/athora?utm_source=transcy_&utm_medium=socialpost_&utm_campaign=partnership

https://themes.shopify.com/themes/vetro/presets/vetro?utm_source=transcy_&utm_medium=socialpost_&utm_campaign=partnership

Now, you can translate your The4 theme content directly within Transcy, helping you tell the same product story across languages and markets.

We hope this partnership helps you build a storefront that not only looks great but also tells your story clearly in every market you sell into. 🌎

26/08/2026

“𝗪𝗵𝘆 𝗶𝘀𝗻’𝘁 𝗧𝗿𝗮𝗻𝘀𝗰𝘆 𝘁𝗵𝗲 𝗰𝗵𝗲𝗮𝗽𝗲𝘀𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁?”

That’s a question we asked ourselves during a recent sprint.

And it was one of those rare questions where the whole team reached the same conclusion almost immediately. 😂

Because we’ve never wanted to build a product that simply competes on price.

We want to build a solution that is:

𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗿𝗶𝗰𝗵
So merchants have the tools they need to make their businesses more effective.

𝗦𝘁𝗮𝗯𝗹𝗲
So they can set things up, trust that everything works, and get back to the hundred other things on their to-do list.

𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲
At a price that feels reasonable for the value it brings and sustainable enough for us to keep supporting merchants for the long run.

Ultimately, we want every merchant to feel that what they pay for is a solution that keeps making their lives easier, month after month.

That’s why these words from merchants this month mean a lot to us.

Not simply because they’re nice things to hear, but because they remind us that we’re building toward the right thing. ❤️

20/08/2026

𝗔𝗜 𝗶𝘀 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗷𝗼𝗯 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗴𝗲. 👀

AI-referred sessions grew 197% YoY, while AI-referred orders roughly tripled, according to Shopify’s Q2 2026 data.

Organic search still plays a huge role in browsing and discovery. But AI is increasingly taking on the research-heavy part of the journey, helping shoppers compare specifications, check compatibility, understand use cases, read reviews, and weigh the trade-offs before deciding what to buy.

AI-referred shoppers convert about 80% better than shoppers arriving from organic search, and around half of AI-referred sessions land directly on a product page.

Think about that for a second.

Your product page can now be someone’s first interaction with your brand, deep in the funnel, with much of the research already done.

That changes what the page needs to do.

So, what does an AI-ready product page actually need to answer?

That's what our Product Growth, Mina, breaks down in this guide. She walks through the key questions your product page needs to answer, along with practical steps to make it work better for AI-referred shoppers.

Give it a read and you might be surprised by what's still missing.

14/08/2026

𝗧𝗵𝗲 #𝟭 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘀𝘁 𝗺𝗼𝗻𝘁𝗵? 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘆𝗼𝘂'𝗱 𝗴𝘂𝗲𝘀𝘀.

July shoppers were caught between two seasons: still chasing summer, already prepping for fall.

Which trend did you see coming, and which caught you off guard?

28/07/2026

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 "𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁"?

No bugs. No missed features. Something that satisfies every single merchant, every single time.

Honestly? We don't think that thing exists.

So instead of chasing "perfect," we chase something more useful: being there.

Being there when a merchant is stuck at 2 am before a big sale.
Being there to actually listen when something isn't working, not just log a ticket and move on.
Being there fast, because "we'll get back to you in 48 hours," doesn't cut it when your store is losing money right now.

Thank you for taking the time to share it. It's the fuel that keeps us showing up for your go-global journey, every single day.

23/07/2026

Your customers discover you on TikTok, compare prices on Amazon, and (hopefully) buy on your own site.

That journey only works if every step feels connected. And most brands are leaking revenue at the exact moment it matters most: the final touchpoint.

👇 Here are 4 overlooked factors quietly breaking that continuity this BFCM season.

21/07/2026

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗮 𝗩𝗜𝗣 𝗲𝗮𝗿𝗹𝘆-𝗮𝗰𝗰𝗲𝘀𝘀 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝘁𝗵𝗶𝘀 𝗕𝗙𝗖𝗠.

Few are asking, "Does it actually make VIPs feel like VIPs, or is it just an early discount email with a fancier name?"

The difference isn't the discount percentage. It's the timing, the personalization, and whether the experience holds up all the way to checkout.

👇 Here are 4 criteria that separate a real loyalty win from a missed opportunity.

16/07/2026

𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗹𝗼𝗻𝗲 𝘄𝗼𝗻'𝘁 𝘄𝗶𝗻 𝗕𝗙𝗖𝗠 𝟮𝟬𝟮𝟲.

Shoppers are more skeptical than ever. Before they hit "add to cart," they're checking one thing first: proof that other people trusted you.

But not all reviews carry the same weight. Recency, relevance, format, and accessibility all decide whether your social proof actually converts or just sits there unread.

👇 Swipe through 4 criteria to make sure your reviews are working as hard as they should this season

15/07/2026

𝗚𝗿𝗼𝘄 𝗪𝗼𝗿𝗹𝗱-𝗪𝗶𝘀𝗲 #5 | Black Friday isn't a global event. It just looks like one

It dominates headlines, but in most markets, Black Friday is just one date among many, and rarely the biggest.

In the final edition of Grow World-Wise, we map when the world actually buys, market by market.

👇 Read the full breakdown below.

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Grow World-Wise is a series where we explore how international shoppers actually think, hesitate, and decide across different aspects. So you can build experiences that feel local with the clarity needed to grow globally with confidence.

Most seasonal planning starts from a single calendar, usually a Western one. Black Friday, Cyber Monday, the December rush.

09/07/2026

𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗱 𝗶𝘁𝘀 𝘀𝗵𝗮𝗽𝗲 𝘄𝗮𝘀 𝘀𝗼𝗰𝗰𝗲𝗿. ⚽

June didn't settle on a mood. Shoppers spent it winding down for better sleep, reviving analog phones, fixing what they already own instead of replacing them, and giving their smiles a small upgrade. Four directions, none of them talking to each other. 😅

Then there was the World Cup. It kicked off on home soil in June, and fan gear moved right on cue, the kind of jump that doesn't need a season, just a whistle.

🤔 And we don't think that one's done. The knockout rounds and the final all land in July, so we'd expect fan gear to keep climbing while the rest of the month figures itself out. That's us reading the match calendar, not a crystal ball.

Do you read it the same way? We'll be back with Shopify's July numbers to see how it plays out.