10/05/2026
When Mother’s Arms Homecare came to Graceful Web Studio, their WordPress website was down. The site was recovered the next day, but the bigger goal became building something stronger for the long term. Graceful rebuilt the website in Webflow with accessibility, local SEO, AI search visibility, service pages, online scheduling, caregiver profiles, reviews, location information, and more.
Since launch, the website has continued to grow through monthly maintenance and content strategy. Google clicks doubled from 43 in November 2025 to 88 in the first 24 days of September 2026, search impressions grew more than fourfold, and the site earned top five Google positions for several important home care searches. ChatGPT also began sending visitors to the site in June 2026.
This project is a great example of what happens when a website is treated as more than something that just needs to “look good.” It becomes a tool that supports visibility, accessibility, recruiting, and growth.
A huge thank you to Mother’s Arms Homecare for trusting Graceful Web Studio with the rebuild and continued website support.