The Site Style

07/28/2022

https://www.instagram.com/reel/CgM8ZZiDiE6/?igshid=YmMyMTA2M2Y=

First let me preface - I LOVE CANVA! I use it almost daily for graphics, slide decks, look books and so much more but NOT to create logos!

Let me also say, I understand that everyone is not ready to invest in professional branding. So here are a few things to know before you create a DIY logo or use a logo template in Canva 👇🏼👇🏼

🖤 You don’t want to have the same logo as someone else. If you are going to start from a template, use this ONLY for a bit of inspiration. That last thing you want to be on your merry way & then see someone with THE SAME logo as you! This would be a nightmare 😳

🖤 You cannot trademark Canva logos UNLESS all of the elements in the logo are originally designed. This means that you can use lines, fonts & basic shapes but you cannot trademark anything that includes an image or graphic you found in Canva.

🖤 You cannot export your Canva files as vectors, meaning if you were to enlarge them or use them on your website they can become blurry or distorted. Or if you later decide to make some tweaks in Illustrator, you’ll probably have to recreate the entire thing.

Canva is great but the options for customization are very limited. The whole idea of having a personal brand is to set yourself apart — and if you’re using templates this is the exact opposite of that. Good brand design is intentional & has a strategy that is unique to your business.

Canva is perfect for those just getting started but if you’re looking for something that’s unique to your brand and will withstand time, trends and trademarks, then professional brand design is what you need!

I have openings for August & September and I would love to chat with you! 🖤

Brand & Web Studio | Shelby shared a post on Instagram: "First let me preface - I LOVE CANVA! I use it almost daily for graphics, slide decks, look books and so much more but NOT to create logos! Let me also say, I understand that everyone is not ready to invest in professional branding. So here are...

07/28/2022

What is it that you want to be known for & what makes you stand out from your competitors?⁠
⁠
Many of my clients struggle to answer this question but it's incredibly important to understand what you value most and how to position yourself. ⁠
⁠
Here are a few questions you can ask yourself to help you find your deep purpose:⁠
⁠
▪ What do you value above everything else? ⁠
▪ What lights you up inside? ⁠
▪ What are the qualities that you want to be known for? ⁠
▪ How do you do things differently from others in your industry? ⁠
⁠
Tell me in the comments - what do you want to be known for?

07/13/2022

It was an incredible experiance partnering with to bring this beautiful new website to life!⁠
⁠
Pier 22 is a coastal-inspired home decor & furnishings shop that showcases handcrafted furniture, local artists & they even offer complimentary design services. ⁠
⁠
It's amazing what happens when creatives work together - thank you for trusting me to bring your vision to life! 🌴✨

05/31/2022

My calendar for the summer is filling up fast, so if you want to launch your new brand/website before fall, here's what you need to do:⁠⁠
⁠⁠
- Click on the link in my bio to book a free consultation⁠⁠
⁠⁠
- We'll meet on Zoom and chat about your project in more detail, getting to know each other and ensuring we're a good fit⁠⁠
⁠⁠
- I'll send over a Proposal for you to review and you'll be able to book a spot in my calendar after signing the Agreement and paying a 30% deposit⁠⁠
⁠⁠
BOOM! We're ready to make dreams come true! So, ready for that next step?

05/24/2022

Your website should tell a story, a story of how and why you can help your ideal client/customer. ⁠⁠
⁠⁠
For those of you who don't know, I live in Ohio's Amish Country, a prominent tourist area. ⁠⁠
⁠⁠
When the Berlin Village Inn reached out and wanted up upgrade their website I knew we needed to tell the story of Amish Country and show people why they needed to book their trip to this beautiful place in Ohio.⁠⁠
⁠⁠
We created an experience on the site and also gave valuable resources to the site viewer who is planning their getaway with recommendations of the best places to visit while they're toodling around Holmes County. ⁠⁠
⁠⁠
Giving value is one of the best ways to create trust & build a relationship with your customers.⁠⁠
⁠⁠
Now the very first hotel in Berlin has a built-in concierge service providing area recommendations 24/7! ⁠⁠
⁠⁠

05/12/2022

"I have a website but it's just not working for me anymore" ⁠⁠
⁠⁠..that's a comment I hear over and over from my clients when they reach out to me for the first time. ⁠⁠
⁠⁠
They've outgrown their brand, it doesn't reflect their expertise anymore and, in fact, it's holding them back from achieving bigger things and grabbing bigger business opportunities. ⁠⁠
⁠⁠
Can you relate? ⁠⁠
⁠⁠
If you're feeling this way too, it's a clear sign that it's time to get a professional brand/website for your business. Shoot me a DM and I'll tell you more!⁠⁠
⁠⁠

03/10/2022

When you are choosing your brand style it’s very try important to choose elements that will resonate well with your ideal client.

Here are 3 questions to ask yourself when deciding on the vibe to represent your brand 👇🏼👇🏼

✔️ If your brand was a person, what would their personality be like?

✔️ If your brand were a person, what clothing brand would they wear?

✔️ What 3 words do you want your brand and website to feel like?

Just remember, less is more! And if you try to attract everyone with your brand you will more than likely attract no one.

When you answer the questions above, be very clear on who the client is - from there you are choose elements that would best suit them.

Once you choose your elements and palette - stick to it! It’s tempting to switch it up & try new things but you will be viewed more professionally if you stay consistent! 😉

https://www.instagram.com/p/Ca7YrOqAVj-/

03/04/2022

A little Friday morning inspo 🖤⁠⁠
⁠⁠
Wrapping up a long & productive week! Looking forward to the weekend to rest & recharge. ⁠⁠
⁠⁠
Excited to celebrate my son's 2nd birthday with a fun birthday party! 🎈 The theme, TWO the Moon 🚀 - I'll share more about it next week!⁠⁠
⁠⁠
What plans do you have this weekend?

03/03/2022

Let me interrupt your feed by sharing this dreamy new brand that was just released for 🥖👩🏼‍🍳⁠⁠
⁠⁠
Inspired by small town Europe, French bakeries & the Spirit of Hospitality. So very excited to share this beauty off! ✨

03/02/2022

I know investing in a professional designer can be scary 🥴⁠
⁠
Making this kind of investment in your business isn't cheap but have you ever thought about what your business is LOSING by not having a professional brand and website? 🤷🏼‍♀️⁠
⁠
A new website could bring you more inquiries, increased revenue, and higher conversions. ⁠
⁠
It can open doors to new opportunities, automate many processes and free up time so you can enjoy an evening with your family ❤⁠
⁠
So if anything, working with a professional designer helps you:⁠
⁠
👉🏼 MAKE MORE MONEY⁠
⁠
👉🏼 GAIN CONFIDENCE⁠
⁠
👉🏼 REDUCE STRESS⁠
⁠
What's stopping you from giving your small business a facelift? Let's chat about it! 👇🏼👇🏼

03/01/2022

If you're just starting your business then it's usually a good idea to DIY things before investing in professional design. ✨⁠
⁠
Your vision for your business and who you work with will likely change a lot in the first year of business, so this allows you to change things up when and if needed with ease. ⁠
⁠
Here are a couple of tips for you to make your DIY brand look more professional: ⁠
⁠
👉🏼 Choose a color palette & 2-3 fonts and be consistent with them. ⁠
⁠
👉🏼 Have a clear call to action that is visible so that the site viewer can get in touch with you.⁠
⁠
👉🏼 Keep your navigation simple - if someone doesn't understand how to navigate your site, chances are they will click out.⁠
⁠
The underlying theme here is: LESS IS MORE - this will elevate your site and make it much more appealing 😊⁠
⁠
BONUS TIP: Save yourself a lot of headache & start on Squarespace! This is my favorite platform & is easy to use.⁠
⁠
Tell me, how has your business changed from when you first started?

02/11/2022

Just looking at this website makes me so happy! 😁

When I began working with Jamie from she shared that she wanted her new website to represent adventure, anticipation, relaxing and so much fun. She wanted something that stood out & made her identifiable. 🧡

Coming to Jamie's site is now like a vacation! Makes me want to pack my bags and fly off somewhere warm with a mango margarita waiting for me! 🍹

Working with Jamie's new brand and building her site was SOOO life-giving during the dreary winter days here in Ohio! Outside it is cold & bitter but in my mind, I was on a beach somewhere!

Cheers to your new website, Jamie!!

PS: If you are looking to book a vacation soon, check out -- she does personalized vacation planning at NO COST TO YOU!!