06/18/2026
Most business owners plan every detail of a rebrand except the part most likely to go wrong: the logo gets updated, the signage is ordered, and the announcement date is locked in, but everything the business runs on behind the scenes is still tied to the old name. Read on to find out what that actually involves.
The new logo is approved, the signage is ordered, and the announcement is scheduled for next week. Then, two days after the rebrand goes live, a client emails to say the website is showing a security warning, a supplier cannot find the account login they have used for three years, and an email sent....