Carly Hansen Marketing

Carly Hansen Marketing � Digital Marketing Professional

How to plan holiday marketing for your small business, church, or school‚The giving season goes better when you plan it ...
10/13/2026

How to plan holiday marketing for your small business, church, or school‚
The giving season goes better when you plan it backward. Start 8 weeks out by picking your key dates and setting one clear goal. At 4 weeks, tease what's coming and build your email list. During launch week, show up every day with stories, reminders, and a countdown. Afterward, say thank you and share your results.
This timeline helps you get from Giving Tuesday (Dec 1) through year-end feeling calm and ready instead of scrambling.

Save this, then share it with whoever runs your holiday promos.

How to write Instagram captions people can actually find in search - Instagram search now matches the words in your capt...
09/21/2026

How to write Instagram captions people can actually find in search - Instagram search now matches the words in your caption, not only your hashtags. So the first line of your caption does two jobs: it’s what people see, and it’s what gets matched to what they typed.

Most small businesses write that line like a greeting card. “Fall vibes!” “Happy Monday!” Nobody searches for that.
Write the search instead. Say what you do, say where you are, and use the words your customer would use. “Family photo sessions in Stillwater” will be found. “Capturing your moments” won’t.
Send me your last caption and I’ll tell you what someone would have to search to find it.

50 likes just beat 200 likes. Here’s the math behind why your Instagram reach dropped in 2026.In January 2025, Adam Moss...
09/14/2026

50 likes just beat 200 likes. Here’s the math behind why your Instagram reach dropped in 2026.

In January 2025, Adam Mosseri named the three signals Instagram weighs most heavily: watch time, likes per reach, and sends per reach. Two of those three are ratios.
That’s the part we need to adjust for. It isn’t that likes stopped counting — it’s that totals stopped counting. 50 likes from 500 viewers beats 200 likes from 10,000, because the second post bored 9,800 people.

Which means buying followers, running follow-loops, or chasing a bigger audience can actively hurt you. A disengaged follower doesn’t sit there neutral. They drag your ratio down every time you post.
The split is worth knowing too: likes carry more weight for reaching people who already follow you, sends carry more weight for reaching people who don’t. So if you want strangers, you need something a person will forward to one specific friend.

We’ve been busy over here! I recently transitioned to full time “mom-ing” and marketing! After promoting lots of Christm...
03/13/2026

We’ve been busy over here! I recently transitioned to full time “mom-ing” and marketing! After promoting lots of Christmas and Easter services, sending off a litter of puppies, and photo sessions… I’m happy to announce I’m officially offering mini photo sessions! Comment “PHOTO” below for more info in your DM’s. I’m looking forward to this season of spending extra time on my passion projects and being with my girl!


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