TakeUp

TakeUp Independent hotels deserve better than outdated pricing guesswork. No black boxes, no guessing, just results. TakeUp isn't your typical software company.

We built smart technology that teams up with real strategists to help boutique properties and B&Bs beat the chains at their own game. We're the revenue management solution built specifically for independent hoteliers who refuse to be outmaneuvered by corporate chains. TakeUp was born from a simple belief: independent properties shouldn't have to choose between cutting-edge technology and human exp

ertise. Every TakeUp customer gets more than just software, they get a dedicated Revenue Strategist. Think of us as the human in the loop that partners with our AI. When you want to know why we chose a certain rate, we show you exactly why. When you want to see what happens if you price higher or lower, we give you the transparent data. It's revenue management that actually makes sense. We work exclusively with independent hotels, boutique properties, bed and breakfasts, and inns. These aren't just businesses to us - they're the heart of hospitality, creating memorable experiences. We're building a community that empowers independent hoteliers to compete and win against cookie-cutter chains stuck with outdated systems. Independent hoteliers are natural collaborators. They share tips, support each other, and celebrate wins together. That's the energy we bring to everything we do. When our customers succeed, the entire independent hospitality community gets stronger. Ready to give your property the revenue advantage it deserves?

04/16/2026

Dynamic pricing isn't about choosing between revenue and occupancy, it's about knowing when to prioritize each. Kristin at Blue Tang Inn has seen that play out over the last six months, and the results speak for themselves.

Independent hoteliers and boutique GMs spend a lot of time making pricing calls without a real sounding board, and that'...
04/14/2026

Independent hoteliers and boutique GMs spend a lot of time making pricing calls without a real sounding board, and that's exactly the gap The PickUp was built to close. Join now: https://bit.ly/47PZb5x

The 2026 travel market isn't what the headlines say it is, and independent hoteliers who know the difference will have a...
04/14/2026

The 2026 travel market isn't what the headlines say it is, and independent hoteliers who know the difference will have a real edge this year.

We broke down the State of Travel Demand 2026 into the five signals that matter most for properties like yours. Full report here: https://bit.ly/4tydUKY

04/12/2026

Kristin Fisher's family didn't set out to run a hotel, they just fell in love with a place in Belize and couldn't imagine letting it go. Now Blue Tang Inn is on its third generation.

Some properties are businesses. Others are something that gets passed down, and that's exactly the kind of story worth telling.

We're having way too much fun at ! Philadelphia, you've been good to us đź’›
04/10/2026

We're having way too much fun at ! Philadelphia, you've been good to us đź’›

We're on the floor at ! Find us at Booth 2213 and say hi.
04/08/2026

We're on the floor at ! Find us at Booth 2213 and say hi.

These photos have absolutely no right to smell this good.
04/06/2026

These photos have absolutely no right to smell this good.

Your guests have been dreaming about this all winter. Porch season is almost here, and peak season is right behind it. M...
04/02/2026

Your guests have been dreaming about this all winter. Porch season is almost here, and peak season is right behind it. Make sure your rates are as ready as your property is.

For one day only, TakeUp is proud to introduce our most important product to date: The Review Avenger!We built it for ev...
04/01/2026

For one day only, TakeUp is proud to introduce our most important product to date: The Review Avenger!

We built it for every independent hotelier who has ever received a glowing review with two stars docked because it rained. You did everything right, but the weather did not.

Only available today, for obvious reasons. Happy April Fools' Day.

We'll be at April 8–10 in Philadelphia, and we're bringing more than just a booth. Chris will be competing in the tech...
03/30/2026

We'll be at April 8–10 in Philadelphia, and we're bringing more than just a booth.

Chris will be competing in the tech pitch competition, and we'll have something worth stopping by for. See you there!

03/27/2026

Hoteliers love to chase big revenue wins.

Meanwhile, the easiest money is sitting right in front of them.

In our latest episode of the Unchecked-In Podcast, Benjamin Gray with Henlopen Hospitality breaks down what too many properties miss:

Ancillary revenue isn’t “extra.”

It’s immediate impact. Straight to the bottom line. And often… a better guest experience.

No gym? Don’t stop at “no.” Say “no—but here’s a free pass across the street.”

Same guest. Same stay.

Better experience. More revenue.

Listen to the full episode here: https://takeup.ai/podcast/15-years-of-hotel-turnarounds-what-actually-works-vs-what-doesnt-with-benjamin-gray/

You didn't get into this industry for the easy days, but you keep showing up anyway đź’›
03/27/2026

You didn't get into this industry for the easy days, but you keep showing up anyway đź’›

Address

6701 Greenwich Road
Westfield Center, OH
44251

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