Marketing Dive

Marketing Dive Providing in-depth journalism and insight into the news and trends impacting the marketing industry

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Div

e. Our business journalists spark ideas and shape agendas for 7+ million decision makers in the most competitive industries.

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow t...
06/02/2026

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snicke...
06/02/2026

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.

Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important n...
06/02/2026

Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.

The Mars-owned brand will release limited-edition Play Along Packs that include game boards and candies marked with popu...
06/01/2026

The Mars-owned brand will release limited-edition Play Along Packs that include game boards and candies marked with popular phrases from the show.

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.

The J.M. Smucker coffee brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Bra...
06/01/2026

The J.M. Smucker coffee brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.

The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experienti...
06/01/2026

The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.

The platform updated its disclosure placement to a more visible position and improved its detection features.
06/01/2026

The platform updated its disclosure placement to a more visible position and improved its detection features.

The platform moved its disclosure placement to a more visible position and improved its detection features.

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and ...
05/31/2026

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its recently relaunched rewards program.

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.

The buzzy novel “Yesteryear,” about a “tradwife” influencer, is the first title featured in the co-branded social promot...
05/31/2026

The buzzy novel “Yesteryear,” about a “tradwife” influencer, is the first title featured in the co-branded social promotion with Knopf Doubleday Publishing Group.

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.

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