Paperwhite Marketing

08/19/2026

Blaming AI for bad results is why you’re stuck.

Is AI changing digital marketing? Yes. Is it replacing the human element? Absolutely not. 💡

At the recent Digital Summit Series Minneapolis, the message was clear: no matter how advanced tech gets, content featuring real human stories and genuine emotion will always perform best in the feed.

Our takeaway for brands:

1️⃣ Use AI to scale and streamline your processes

2️⃣ Always keep a human in the loop to edit, refine, and add authentic emotion

AI is a powerful assistant, but it needs human oversight to ensure quality and connection. Don’t let automated tools lower your content standards—keep humanity at the core of your strategy.

08/13/2026

Day one at Digital Summit Mpls 👋🏼

07/16/2026

Fun to see this event branding come to life!

💥Fireworks aren't the only sparks making an impact this summer. 💥

GRACF is excited to announce Sparks of Change 2026—our annual campaign and celebration dedicated to igniting generosity and creating lasting impact across the Greater Itasca Area.

This year, 50% of funds raised will support our new Youth in Philanthropy Program, empowering local students to become community leaders and make real grantmaking decisions that benefit youth in our region.

Join us on September 24 at CoHaus as we celebrate the power of philanthropy, community connection, and the difference we can make together. Early bird tickets are on sale now!

✨Event Info: https://www.facebook.com/events/1716944552672865
✨ Read the full announcement: https://gracf.org/2026-sparks-of-change-annual-event/
🎟️ Learn more, get tickets, become a sponsor, or make a gift: https://gracf.org/news-media/sparks-of-change/

06/30/2026

‼️ We're Hiring ‼️ Freelance Graphic Designer

Paperwhite Marketing is looking for a talented freelance graphic designer to collaborate with us on a project-by-project basis.

We're looking for someone with experience in any or all of the below:
💻 Web design
🤳 Social media graphics
🖨️ Print marketing materials
📧 Email marketing layout & design
🤓 Newsletters
🦄 Other creative marketing projects

If you're creative, detail-oriented, reliable, and love working on a variety of projects, we'd love to connect.

📍 Remote (Minnesota preferred, but not required)

Learn more and apply at → https://bit.ly/4fbHMbx

06/27/2026

Photoshoot for Edge of the Wilderness 🙂‍↕️ Can’t wait to refresh the website and marketing materials with these images. Thanks Stephanie Holsman Photography for collaborating!

06/22/2026

Exciting and overdue update 🤠 I (Kayla) partnered with the talented Nicolette Denne at the start of 2026 to form Paperwhite Marketing.

Nicolette has over a decade of PR and Advertising agency experience. She spent most of her agency career as a Brand Manager focused on strategic creative development for clients including Dr Pepper, Pennzoil, Best Western and many others. Now as the Director of Account Management, she leads client strategy and keeps the projects moving. She’s the right brain to my left brain, and our partnership gives our clients the best of both worlds.

We’d love for you to continue following along. This page is now officially “Paperwhite Marketing”! Baldwin Creative Co still exists and houses my various side-hustle design projects.

Paperwhite website coming 🔜 for more information.

01/19/2026

Wrapping up 2025 at Baldwin Creative. It was a big year both personally and professionally!

Behind the scenes, Baldwin Creative expanded beyond just me. I’ve been working alongside two incredible freelancers who have helped us grow our services and better support our clients:

• Nicolette — account management + strategy
• Jade — social media strategy + content

On a personal note, I welcomed our first baby boy, Tommy, in September and I’m fully back from maternity leave now. And in true full-circle fashion, Nicolette is heading into her own maternity leave in just a few short days.

We’re grateful for our clients, collaborators, and community who made 2025 such a strong year, and we have exciting things coming in 2026.

— Kayla
Creative Director