09/01/2026
AI referral traffic is surging, but the growth isn’t evenly distributed across engines.
ChatGPT referral traffic jumped 130% MoM in June, while Claude spiked 424% in July.
These sudden changes demonstrate how quickly referral patterns can shift as AI engines evolve, making regular monitoring across major AI platforms crucial.
See what these shifts mean for your AEO strategy and explore more insights from the full research study: https://hubs.la/Q04vrFJz0 (https://hubs.la/Q04vrFJz0)