Copper Theory Creative

Copper Theory Creative Strategy first. Design with purpose. Brands people remember.

Perception starts before you have even spoken a word. That’s just the honest truth.Take me for example.If you’ve met me ...
06/26/2026

Perception starts before you have even spoken a word. That’s just the honest truth.

Take me for example.

If you’ve met me in person, you’ve already decided something about me when you first see me. It’s not judgement, it’s just human nature. I bring a presence with me. Everyone does.

Mine involves a hat and a floral blazer. It’s not a coincidence. It’s a wayfinder and it’s setting the expectations when we connect. You know what you’re getting.

In fact, when I went to a recent event without a hat, I got some sh*t for it.

And, at another event, a woman came up to me in a hat and told me I was her inspiration for wearing it. How fun is that?

When it comes to business, this shows up as consistency, an expectation you intentionally set, and when you waiver that reflects the trust and credibility you’re building. If there is no trust, people won't invest their time in you.

If they don’t invest their time in you, can you really expect them to invest their money in you?

Figure out what expectations you want to set when you enter a room. Then set them. With your energy, presence and vibe. Then be consistent.

Perception is not about being fake. It’s about being intentional about how your brand experience aligns with who you are and what you represent.

I’m not saying you should wear a hat and floral blazer to all your events.

But I am saying that if you see me at an event in sweatpants you should assume there is something wrong and take appropriate action. Thanks in advance.

Picture this:You sell orange juice. Delicious orange juice, of course. But, there’s a LOT of orange juice out there. You...
06/23/2026

Picture this:

You sell orange juice. Delicious orange juice, of course. But, there’s a LOT of orange juice out there. You might say the market is saturated. In orange juice. Sticky.

To sell more orange juice, you want to make sure that your messaging is really clear. You want to differentiate your orange juice from the Tropicanas of the world.
So, you hit up your favorite AI tool and ask it for help.

“Write a paragraph to help me sell this orange juice.”

It’s gonna pop out some generic content, and it’s nothing specific to your brand. It’ll probably be fine, but nothing terribly exciting or specific or interesting.

Because, there is something special about your orange juice.

Do you make it from your garden? Is it a specialty? Is there a secret ingredient that your grandmother used? Do you have a breakfast restaurant that you’re trying to promote?

Well guess what?
Nobody will know ANY of that if you generate all your content with AI. Because your content will sound like everyone else’s.

We all know what orange juice is, but why is yours different?

Your messaging, if not done with intention and authenticity and with YOU fresh squeezed right into it, will hurt your conversions.

AI can generate content, but strategy, differentiation, storytelling, and brand identity are what make content memorable and effective.

Orange juice or not. It all matters.

PS, Simply Orange, we love you! Your marketing team is killing it, of course. But if you are in the market for any strategy, we are . Let’s do it.

This is one of the only photos I have of my dad and grandfather both smiling together.And honestly, that makes it pricel...
06/21/2026

This is one of the only photos I have of my dad and grandfather both smiling together.

And honestly, that makes it priceless.

There’s something about seeing two generations side by side that reminds you how much of who you are was shaped long before you ever realized it.

The lessons. The humor. The stubbornness. The strength.

Some things are taught directly. Others are simply passed down.

Today, I’m grateful for both of them and for this small moment that somehow captured so much.

Happy Father’s Day, Dad.

Last year was wild.I was traveling nonstop. I was on 11 different flights for work alone. Conferences, client meetings, ...
06/20/2026

Last year was wild.

I was traveling nonstop. I was on 11 different flights for work alone.

Conferences, client meetings, networking and really great opportunities. Frequent travel was the norm, and growth felt very movement-based.

Planes, events, hotels, networking rooms.
And honestly, as fun and exciting as it is, it’s also exhausting.

The other day I realized that I have not been on one single flight for work yet this year.
*whoa* But I’m not mad about it!

We’ve become super solid and intentional about our offerings this year at Copper Theory Creative. We’re creating deeper impact than ever before. We’ve refined systems, we’ve dialed in on team work, we’ve become a true strategic partner to our clients.

All that has happened with my butt in my seat at my home desk, right here.

That said, I do have a bit of a travel bug built right in (I’ve been to 38 of our 50 states), and even though I love that the business is grounded, I’m ready for an adventure.

So… where should I go next?

Drop me a comment, I’m in the market right now!!

There’s a difference between being visible and being memorable.Nearly 10 years ago, I designed the original logo for Pa...
06/18/2026

There’s a difference between being visible and being memorable.

Nearly 10 years ago, I designed the original logo for Patisserie before they had a storefront. Jenna was already creating exceptional, French-inspired pastries, but without a physical location, her brand had to create the experience first.

The logo, website, and story became her brick-and-mortar before the brick-and-mortar existed.

That intentional foundation communicated craftsmanship, quality, and what made JL different.

Since then, JL Patisserie has grown from no storefront to one location, then two, with a third on the way.

That’s what memorable brands do. They create trust, inspire loyalty, and give people a reason to come back.

Visibility may get attention.

Memorability builds the business.

Bon appétit, my friends.

‘I post all the time, I buy ads, and I’m like, OUT there, but still getting crickets. What’s the problem with people??’W...
06/15/2026

‘I post all the time, I buy ads, and I’m like, OUT there, but still getting crickets. What’s the problem with people??’

We hear this all the time. It’s not really a marketing issue.

Marketing amplifies what already exists.

That means this is a positioning problem.

If the positioning is unclear, marketing just amplifies the confusion. You can’t post your way to clarity. It has to exist first and THEN you can build your visibility and recognition and trust.

Sometimes we don’t know what we don’t know. Business owners hear that they need to be marketing their services, but they haven’t taken time to build the foundation of positioning.

Have you slowed down long enough to think about where your audience is? Where they find their information? What their pain points are?

We create the foundation to build your marketing on so that you aren’t struggling to convert. You begin to attract your right fit, ideal clients.

Marketing gets attention, but positioning creates meaning.

**What is it like to work with Copper Theory Creative?**Collaborative, not transactional.We learned the hard way that ma...
06/12/2026

**What is it like to work with Copper Theory Creative?**

Collaborative, not transactional.

We learned the hard way that marketing without strategy leads to one question:

“Why am I not a millionaire yet?”

Not joking.

That’s why strategy comes first at CTC. Instead of throwing 14 ideas at the wall, we figure out what will actually work for your business. We’ll also tell you when something isn’t worth your money.

Our team of seven works together to understand your business, audience, perception gaps, and long-term vision. We ask quirky questions, have honest conversations, and uncover what makes your brand worth remembering.

The result? You feel guided, not overwhelmed.

We build the bucket before pouring more leads into it.

Want to experience the CTC energy? DM me or comment below.

Join me today at noon!What are people saying about you when you're not in the room? Caitlin Penny's The Art of Perceptio...
06/09/2026

Join me today at noon!

What are people saying about you when you're not in the room? Caitlin Penny's The Art of Perception on June 9 at 12PM MST will help you find out and take control!

Using her powerful five-part framework, you'll uncover how your personal brand, business brand, and real-world presence are already working together (or against you).

Your brand is speaking. Make sure it's saying the right things. 🗣️https://huub.vip/TheArtOfPerception

Your brand walks in before you do...and it's already talking. Join me tomorrow at 12PM MST for The Art of Perception, a ...
06/08/2026

Your brand walks in before you do...and it's already talking. Join me tomorrow at 12PM MST for The Art of Perception, a keynote that reveals the small signals shaping how people see, trust, and refer you.

From awareness to action, you'll leave with a framework and one clear move to own your brand story. Are you ready to close the gap between who you are and how you're perceived? 🎤✨

Register here: https://huub.vip/TheArtOfPerception

Last night was one of those events that reminds you exactly why showing up matters.The room was full, and the community ...
06/05/2026

Last night was one of those events that reminds you exactly why showing up matters.

The room was full, and the community did what community is supposed to do: open doors, build trust, and make business feel a little less lonely.

This is what happens when great people stop networking on autopilot and actually connect. It has been such a wonderful journey this year to organize the DES Group Networking board with Michael Root.

More of this, please.

Address

900 West Grove Parkway
Chandler, AZ
85283

Opening Hours

Monday 9am - 5am
Tuesday 9am - 5am
Wednesday 9am - 5pm
Thursday 9am - 5am
Friday 9pm - 5pm

Telephone

+14807386377

Website

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