03/31/2021
What is a brand?ππ½ββοΈ
A trademark, a name, symbol, logo, or other item used to mark a product or maker. - Wikipedia π©π½βπ«
Not a bad answerβ¦butβ¦ we can do better.π€..
Our definition: β¨π©π½βπ»ππ½
A brand is a connection between people and their desires. It's a representation of a purpose, an understanding, a vision.
It's the solution to a problem, the result of a need. An authentic brand is rooted in honesty, empathy and human connection.
Do you know your brand?