06/16/2026
We took our gym from 150 members to 300 members.
Here's how we did it...
We made the client the focus. Not ourselves.
We did what was good for the parents AND the kids.
And we brought in experts. A business consultant. A financial consultant. A really good accountant.
That helped us make solid decisions with how we operated.
We doubled in probably a year. Really fast.
Back then we didn't even have Facebook or Google. What we did were TV ads and radio ads.
But here's the problem with that...
21-year-old guys driving around heard our ads. Grandmas who didn't even have kids heard our ads.
Fast forward to todayβ¦
The money you spend is directed at moms in your area with kids of a certain age.
With Google and Meta ads, you're reaching someone actively seeking to do something you offer.
I wish I had these tools back then.
Credits: Emily Ratcliffe The Closing Coach
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