Ecendant Interactive

Ecendant Interactive At Ecendant Interactive, we leverage our proven online marketing strategies with creativity and technological depth on behalf of our clients so they can better attract and retain their customers. Communicate at a Higher Level. 703-264-7437
At Ecendant Interactive, we leverage our proven online marketing strategies with creativity and technological depth on behalf of our clients so they can better attract and retain their customers. Our products and services engage people and spark an ongoing dialogue with them to maintain targeted one-to-one communication. Whatever your industry, whether it be real estate development, legal services, financial services, or food & wine, we have the creative, interactive solutions to grow your business and customer base.
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Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million...
05/09/2019
Video ad spend soaring in 2019, favoring original content, programmatic buys - Marketing Land

Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, up from $14.2 million in 2018, according to a new report from the Interactive Advertising Bureau (IAB).

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer.

Many companies rely solely on their marketing teams to create content, however the most successful content marketing cam...
05/07/2019
5 Reasons Why Your Entire Team Should Contribute to Your Content Efforts

Many companies rely solely on their marketing teams to create content, however the most successful content marketing campaigns require a team effort. From managers and quality analysts to technical support and sales teams, getting the entire organization to contribute to content has many benefits.

The most successful content marketing campaigns require a team effort - here are five reasons why you should look to incorporate your entire team into your content process.

It has happened. Mobile has been talked up and up -- but today we have confirmation that not only is it digital's bigges...
04/30/2019
Mobile Crowned King Of Digital Marketing

It has happened. Mobile has been talked up and up -- but today we have confirmation that not only is it digital's biggest channel, but also accounts for just over a half of every pound put into digital marketing.

Mobile now accounts for 51% of UK digital spend -- and video is still rocketing too.

If you’re looking to build brand awareness, increase your market reach and drive sales, then you should be all about Y...
04/25/2019
9 Ways Brands Can Explode Their Sales With YouTube

If you’re looking to build brand awareness, increase your market reach and drive sales, then you should be all about YouTube. This video-sharing website has more than 1 billion users who watch more than five billion videos. Not only that; YouTube is also the second-largest search engine.

Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attra...
04/11/2019
The seven deadly vids: Video content to amplify and generate leads on social media

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts more organic traffic from search engines, keeping prospects on websites for longer.

It's important to have video as part of a content marketing strategy - when looking at ways to not only drive lead generation, but offer something visual and engaging to really tell a story.

Building a social media following is difficult - it requires patience, consistency and a commitment to learning what you...
04/09/2019
15 Ways to Fail at Social Media Marketing [Infographic]

Building a social media following is difficult - it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms.

Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list.

While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the...
04/04/2019
8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the same. Without them, you're likely wasting your time - or at the least, you're not seeing optimal results from your efforts to connect and engage with your online audience.

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

Are your social media followers on your email list? If not, you're missing out on the opportunity to turn them into emai...
03/26/2019
How to Use Social Media for Email List Building

Are your social media followers on your email list? If not, you're missing out on the opportunity to turn them into email subscribers and customers.

Building out your own email list is key to any digital marketing plan - here are some tips on how to use social media to maximize your list building.

Lookalike audiences, audience templates and the addition of search data from Microsoft’s search engine Bing into its r...
03/21/2019
LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences

Lookalike audiences, audience templates and the addition of search data from Microsoft’s search engine Bing into its recently introduced interest targeting feature are the most recent tools added in LinkedIn Marketing Solutions.

Lookalike audiences, audience templates and the addition of Bing search data to its recently introduced interest targeting feature are the most recent tools added in LinkedIn Marketing Solutions.

Over the years, Facebook’s advertising platform has continued to evolve, adding more and more options to utilize in yo...
03/19/2019
5 Best Practices for Facebook Ads - From Facebook

Over the years, Facebook’s advertising platform has continued to evolve, adding more and more options to utilize in your targeting, while also becoming infinitely more complex.

What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.

03/14/2019
Email Marketing: Eight Hot Tips for Boosting Your ROI

Email continues to be a major workhorse when it comes to boosting engagement and conversion, particularly in B2B. Here’s eight tips for better email marketing.

Email is a major workhorse when it comes to boosting engagement and conversion, particularly in B2B. Here’s eight tips for better email marketing.

Millennials are a top priority for marketing teams. Their long-term spending potential makes them a valuable target, wit...
03/12/2019
Effective email marketing for millennials: How to make the most of the opportunity

Millennials are a top priority for marketing teams. Their long-term spending potential makes them a valuable target, with World Data Lab revealing that global millennial spending power is set to overtake its preceding generation X by 2020.

It's unsurprising that marketers are recognising the importance of catching millennials' attention early.

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they ne...
03/07/2019
How to Use Intelligent Site Search to Increase Conversions - Search Engine Land

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are h...

According to Nielsen, digital video advertising is driving significant double-digit incremental reach, particularly when...
03/05/2019
Digital Video Ads Drive Incremental Reach

According to Nielsen, digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49 years old. The Nielsen data showed that digital campaigns drove 16% incremental reach among consumers in this key adult demo.

Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove 16% incremental reach among consumers in that key demo.

Facebook ads have many unique advantages making them one of the best advertising options currently available for busines...
02/28/2019
Top 5 Facebook creative design pitfalls to avoid - Marketing Land

Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them.

Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results.

In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not al...
02/26/2019
6 Tactics to Increase Your Instagram Stories Engagement

In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.

The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach. 

Digital advertising will exceed traditional advertising in the U.S. this year, according to an eMarketer forecast -- gro...
02/21/2019
U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%

Digital advertising will exceed traditional advertising in the U.S. this year, according to an eMarketer forecast -- growing 19% to $129.34 billion.

Are you looking to increase your online traffic, but don't know where to start? We are here to help! Contact us today to learn more: https://www.ecendant.com/

Traditional media spending -- including TV, newspapers, and radio -- will decline 5%. It will drop from $114.84 billion in 2018 to $109.48 billion in 2019.

If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media mark...
02/19/2019
10 Instagram Tools You Need in 2019

If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media marketing efforts is crucial. When you can automate even a single process, you save time (which means you're saving money, too).

Social Media Today

In a lively session at last week’s SMX West conference, three presenters made a strong case for the need to think crea...
02/14/2019
Optimizing content for voice search and virtual assistants for a competitive edge - Search Engine Land

In a lively session at last week’s SMX West conference, three presenters made a strong case for the need to think creatively about optimizing content for voice and virtual assistants. Overall, the message was that Google is actively devouring online content to serve up in response to voice queries, and yet there’s still quite a bit of competitive advantage to be gained in an atmosphere where SEOs may not yet have caught on to the range of opportunities for voice optimization.

Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.

Facebook might not be the newest or prettiest social network, but it’s still certainly one of the most useful platform...
02/12/2019
10 Need to Know Facebook Marketing Stats for 2019

Facebook might not be the newest or prettiest social network, but it’s still certainly one of the most useful platforms for marketers. For example, 93% of social media advertisers use Facebook ads, which clearly suggests that it’s worth your while.

Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance.

Reddit announced last week that it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad un...
02/07/2019
Reddit launches cost-per-click ads - Marketing Land

Reddit announced last week that it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression (CPM) and cost-per-view (CPV) ads.

Campaign objectives for the new ads include reach, video views, traffic and conversions.

One of the most exciting things about marketing is that the world is our toolbox. What does that mean? It means we incre...
02/05/2019
Four Trends to Sharpen Your Marketing Game in 2019

One of the most exciting things about marketing is that the world is our toolbox. What does that mean? It means we increasingly have the freedom to move beyond traditional tactics to meet prospective customers or engage current ones in fresh, new ways – and that keeps things interesting both for them and us marketing pros.

The start of a new year is a perfect time to break out of your comfort zone and shake things up in your marketing game. Take inspiration from these key trends to re-energize your approach in 2019, says, June Severino Feldman, Chief Marketing Officer, IPS.

Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Marke...
01/31/2019
Amazon Ad Outlook Upgraded By Billions

Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, as well as full years 2019 and 2020.

Citing a "noticeable uptick in enthusiasm for Amazon's ad business," Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon's ad revenues for Q4 2018, as well as full years 2019 and 2020. "This marks one of the most significant reinforcements of our thesis on Amazon," BMO eq...

Kenshoo's quarter-end study echoes other reports that indicate Amazon's rapidly growing presence in the digital ad marke...
01/29/2019
75% of search shopping impressions occur on mobile, Kenshoo finds

Kenshoo's quarter-end study echoes other reports that indicate Amazon's rapidly growing presence in the digital ad market, in which last year it became the third-biggest seller of digital advertising after Google and Facebook.

Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers...
01/24/2019
4 building blocks to help your brand's SEO strategy succeed - Marketing Land

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon.

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

This will certainly help in your 2019 strategic planning - Twitter has this week released a new 2019 major events calend...
01/22/2019
Twitter Launches 2019 Major Events Calendar to Facilitate Campaign Planning

This will certainly help in your 2019 strategic planning - Twitter has this week released a new 2019 major events calendar, which highlights all the key dates of note, along with indicators of previous tweet volume related to each event.

Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform. 

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algo...
01/17/2019
How Deep Learning Will Drive The Future of Marketing | Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month.

The impact of deep learning on marketing is increasing day by day. In the near future, data and AI will drive marketing and customer service.

This could lead to a lot more YouTube binging. The platform is this week rolling out a new option which will enable user...
01/15/2019
YouTube Adds New Option to Swipe Right to View the Next Video

This could lead to a lot more YouTube binging. The platform is this week rolling out a new option which will enable users to swipe left to skip to the next video, or swipe right to go back to the previous.

YouTube has added a new side-swiping option which will enable users to skip to the next video in their list, or go back to the previous.

Last year, the team from SEMrush published a helpful checklist for effective social media management, and they've update...
01/10/2019
A 23 Step Social Media Marketing Checklist for 2019 [Infographic]

Last year, the team from SEMrush published a helpful checklist for effective social media management, and they've updated the listing for 2019, adding in relevant, up-to-date information to help keep you on the right track.

Looking to make sure you stay on track with your social media marketing efforts in 2019? This checklist will help.

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the co...
01/08/2019
Eight Digital Video Predictions for 2019 - eMarketer Trends, Forecasts & Statistics

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time.

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. H...
01/03/2019
Top 4 email trends for 2019 - Email Marketing - BizReport

Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. Here are four email trends to watch in 2019.

Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. Here are four email trends to watch in 2019.

While social media platforms are seeing more and more use, and for an ever-increasing range of different purposes, local...
12/20/2018
15 Reasons Why Local SEO is More Important Than Ever [Infographic]

While social media platforms are seeing more and more use, and for an ever-increasing range of different purposes, local SEO remains key to maximizing the performance of a great many businesses.

While social platforms are seeing more use, local SEO remains key to maximizing the performance of many businesses.  

Address

22970 Indian Creek Drive, Suite 190
Sterling, VA
20166

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

(703) 264-7437

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