🍨✊🙏 Ben & Jerry's ice cream brand, a brand with a "Peace, Love, & Ice Cream" tagline, has put out possibly one of the strongest statements against racism I've seen thus far. Where most brands (in light of George Floyd's brutal passing) say they are racism-intolerant, not all take their brand message even further to acknowledge that racism is a systematic infrastructure and not focused on a singular event.
As a woman of color with biracial children, I deeply appreciate Ben & Jerry's unvarnished brand position and its bold willingness to totally *go there.*
✍️ As a total side note, these days of COVID-19 have been filled with homeschooling kids daily and significant increases in household chores and cookings ... and these homefront activities are *on top* of the usual client work and grad school grind. The thickness of everyday life, coupled with the growing challenges and agitations of economic and socio-political climates, as well as the ongoing and tragic racism injustices that keep impacting this country, and my mind (and heart) are heavy and feel more overloaded than usual. I haven't much felt like posting here on Facebook (or elsewhere) but that doesn't mean I don't or haven't had much to say.
In fact, I have a lot to say. So much is happening in the world of marketing storytelling and brand narratives, much of it right before our very eyes. Even the very lingo of the day is vastly shifting along with the style of imagery brands are sharing. I can't wait to talk more with you about these enormous trends.
But more on these topics in the coming weeks. For now, I just want to say hello, send you my warmest regards, and hope that you and yours are all safe and doing well in these turbulent and uncertain times.
You are in my thoughts.
The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy.