Atero.io

Atero.io ePN is an online sales and marketing platform that transforms how businesses organize, showcase and sell products. ePN brings order to the chaotic, archaic and manual sales and marketing processes still used in many industries.

e-Commerce can be a catalyst for growth for B2B dealers & distributors. Take it from industrial supplies distributor, Gr...
07/23/2018
Grainger’s Q2 sales 'exceeded' its expectations

e-Commerce can be a catalyst for growth for B2B dealers & distributors. Take it from industrial supplies distributor, Grainger - a B2B eCommerce pioneer. 56% of 2017 revenue came in through e-commerce channels. https://hubs.ly/H0d5BKy0

The distributor of business and industrial supplies pointed to strong growth at Zoro.com and in sales to large and mid-size companies.

Nearly 2/3 of B2B distributors are already engaged in B2B e-Commerce with plans to increase online sales. Is your foodse...
07/23/2018
Infographic: Distributors get ready for B2B prime time

Nearly 2/3 of B2B distributors are already engaged in B2B e-Commerce with plans to increase online sales. Is your foodservice or restaurant supply dealership among them? https://hubs.ly/H0d5Cb80

Nearly two-thirds of distributors have a B2B e-commerce site and most dealers, distributors and wholesalers have expansion plans in the works to grow online sales and traffic, according to a survey from B2BecNews.

e-Commerce can be a catalyst for growth for #B2B dealers and distributors. Take it from industrial supplies distributor,...
07/23/2018
Grainger’s Q2 sales 'exceeded' its expectations

e-Commerce can be a catalyst for growth for #B2B dealers and distributors. Take it from industrial supplies distributor, Grainger - a B2B #eCommerce pioneer. 56% of 2017 revenue came in through e-commerce channels. https://hubs.ly/H0d5Bky0

The distributor of business and industrial supplies pointed to strong growth at Zoro.com and in sales to large and mid-size companies.

For those in the commercial foodservice, janitorial supply and restaurant supply industries  - your customers are on soc...
07/16/2018
Five Reasons Why Your Dealership Should Consider Social Media

For those in the commercial foodservice, janitorial supply and restaurant supply industries - your customers are on social media and you should be too! https://hubs.ly/H0d0_KL0

In the B2B marketplace, customers demand more information before they buy. Social media provides a vehicle to communicate with customers – but on their terms – not yours (remember – they choose to follow you). We've outlined 5 reasons why you should consider launching a social media program.

Is your food service dealership considering selling online but not sure what approach is right for you? Check out our "B...
07/16/2018

Is your food service dealership considering selling online but not sure what approach is right for you? Check out our "Buy vs. Build" eBook. https://hubs.ly/H0d0_Px0

"Our salespeople learned to see our website as a competitive advantage for them, and even more than that, as a way to re...
07/09/2018
How our salespeople learned to like e-commerce

"Our salespeople learned to see our website as a competitive advantage for them, and even more than that, as a way to retain and protect business." How can B2B e-commerce help your business? https://hubs.ly/H0cYw360

At first feeling threatened by online sales, the sales team (which is expanding) at distributor Geriatric Medical went on to help improve the website to better interact with customers and grow sales.

Thinking of adding e-commerce capabilities to your B2B business? Check out our e-book and consider these 5 factors as yo...
06/20/2018

Thinking of adding e-commerce capabilities to your B2B business? Check out our e-book and consider these 5 factors as you evaluate your options. https://hubs.ly/H0cJSpC0

Product content is the differentiator of buying experiences both online & offline & B2B buyers say product content is th...
06/20/2018
Takeaways from the IRCE B2B Workshop

Product content is the differentiator of buying experiences both online & offline & B2B buyers say product content is the No. 1 influencer of where they buy, says Forrester's Bruce Eppinger. Read more about B2B e-commerce trends https://hubs.ly/H0cJRKW0

There were plenty of tips on how get more out of B2B e-commerce at last week’s B2B Workshop at IRCE. Here’s a sampling of them.

79% of Millennial-owned small businesses use social media compared and  65% of small businesses owned by older generatio...
06/19/2018
Five Reasons Why Your Dealership Should Consider Social Media

79% of Millennial-owned small businesses use social media compared and 65% of small businesses owned by older generations do the same. How are you communicating with your customers? https://hubs.ly/H0cH_380

In the B2B marketplace, customers demand more information before they buy. Social media provides a vehicle to communicate with customers – but on their terms – not yours (remember – they choose to follow you). We've outlined 5 reasons why you should consider launching a social media program.

Your customers aren't buying like this anymore. How you communicate with them should change too. Five Reasons Why Your D...
06/06/2018

Your customers aren't buying like this anymore. How you communicate with them should change too. Five Reasons Why Your Dealership Should Consider Social Media https://hubs.ly/H0cvXMS0

When it comes to foodservice equipment, "it is definitely time to coordinate and streamline the processes in the channel...
06/05/2018

When it comes to foodservice equipment, "it is definitely time to coordinate and streamline the processes in the channel" says MAFSIAssoc Prez. Chris Jeens. Atero connects manufacturers, reps, dealers & buyers through easy to use ecommerce https://hubs.ly/H0ctQXn0

Connect with your foodservices customers on a deeper level while driving web traffic to your B2B ecommerce website. Five...
06/04/2018
Five Reasons Why Your Dealership Should Consider Social Media

Connect with your foodservices customers on a deeper level while driving web traffic to your B2B ecommerce website. Five Reasons Why Your Dealership Should Consider Social Media https://hubs.ly/H0ctQ6w0

In the B2B marketplace, customers demand more information before they buy. Social media provides a vehicle to communicate with customers – but on their terms – not yours (remember – they choose to follow you). We've outlined 5 reasons why you should consider launching a social media program.

"79% of Millennial-owned small businesses use social media." Your customers rely on social media and here's why it's goo...
05/31/2018
Five Reasons Why Your Dealership Should Consider Social Media

"79% of Millennial-owned small businesses use social media." Your customers rely on social media and here's why it's good for your dealership too. https://hubs.ly/H0cqFcs0

In the B2B marketplace, customers demand more information before they buy. Social media provides a vehicle to communicate with customers – but on their terms – not yours (remember – they choose to follow you). We've outlined 5 reasons why you should consider launching a social media program.

"71% of all beef consumed in restaurants is in the form of a burger" As we start up our grills this summer, learn more a...
05/29/2018
The History of the Hamburger

"71% of all beef consumed in restaurants is in the form of a burger" As we start up our grills this summer, learn more about the mysterious history of America's favorite sandwich. https://hubs.ly/H0cmDlK0

It’s clear that hamburgers are one of our favorite foods. But what isn’t so clear is how the hamburger got its start. Examine the history of the hamburger in our latest blog post.

05/25/2018

Selling in a B2B ecosystem is much more complicated and in the consumer marketplace. Read this before making a decision on an ecommerce platform for your business. https://hubs.ly/H0cd8HJ0

@DanielBurrus says "Using digital technology to ease our daily frustrations by questioning traditional methods & deliver...
05/24/2018
Disruptive Innovation Takes the Sharing Economy to Sea

@DanielBurrus says "Using digital technology to ease our daily frustrations by questioning traditional methods & delivering empowering alternatives or more efficient business models is something that should be celebrated not feared." https://hubs.ly/H0cfr1H0

THE BLOG 07/26/2016 01:56 pm ET Updated Dec 06, 2017 Disruptive Innovation Takes the Sharing Economy to Sea By Daniel Burrus "Disruptive innovation" is one of the most overused and misunderstood phrases of this digital age. Using digital technology to ease our daily frustrations by questioning tradi...

Fresh off the heels of the #NRAShow18, some of the same themes repeated. Use technology to work smarter, collaborate and...
05/23/2018
Lessons Learned from the Food Service E&S Industry Summit

Fresh off the heels of the #NRAShow18, some of the same themes repeated. Use technology to work smarter, collaborate and embrace change to survive and thrive. https://hubs.ly/H0cchLr0

Atero shares lessons learned from an event that brought together equipment dealers, manufacturers and service providers throughout the food service and hospitality industry. Solutions, like e-commerce, that connect equipment dealers, reps and manufacturers to come together in collaboration is key.

"63% of distributors have an e-commerce site. Of the distributors that don’t, 61% expect to launch one within the next y...
05/22/2018
Distributors have big expectations for B2B e-commerce

"63% of distributors have an e-commerce site. Of the distributors that don’t, 61% expect to launch one within the next year." https://hubs.ly/H0ccfpl0

63% of distributors have an e-commerce site while 37% don't, according to a new survey of 122 B2B sellers by B2BecNews. But of the distributors that don’t have a B2B e-commerce site, 61% expect to launch one within the next year, including 26% within the six months.

05/16/2018
ATERO - A Better Way to Sell Online

See how you can deliver a quick, accurate, and easy #B2B experience across the supply chain. The result is a frictionless front-to-back end #ecommerce experience for your customers. https://hubs.ly/H0c253B0

Atero is a B2B digital warehouse and conduit for product data between manufacturers and dealers. Our platform helps manufacturers and dealers sell more - and...

59% of businesses evaluating #B2B ecommerce cited integration with existing software as a priority. Integrate existing p...
05/15/2018
Going Beyond “Selling” Online – The Benefits of ERP Integration with eCommerce

59% of businesses evaluating #B2B ecommerce cited integration with existing software as a priority. Integrate existing product info, SKUs, inventory mgt, etc. and see how much it'll cost. Going Beyond “Selling” Online – The Benefits of ERP Integration with eCommerce https://hubs.ly/H0c25390

Selling online is not enough. B2B eCommerce sellers must find solutions that connect the data between back-end ERP systems and their eCommerce platform.

"United we stand. Divided we fall." 5 things learned at leading #foodservice #equipment industry conference.  https://hu...
05/11/2018
Lessons Learned from the Food Service E&S Industry Summit

"United we stand. Divided we fall." 5 things learned at leading #foodservice #equipment industry conference. https://hubs.ly/H0c25kr0

Atero shares lessons learned from an event that brought together equipment dealers, manufacturers and service providers throughout the food service and hospitality industry. Solutions, like e-commerce, that connect equipment dealers, reps and manufacturers to come together in collaboration is key.

According to Forrester, only 5% of B2B buyers do their online research on a dealer’s website. Even more worrying is that...
04/27/2018
5 Reasons Why B2B Sellers Must Make the Shift to Sell Online

According to Forrester, only 5% of B2B buyers do their online research on a dealer’s website. Even more worrying is that the number of people who make their final purchase on a distributor’s website has fallen from 30% to 16% in just one year. https://hubs.ly/H0bKktF0

We’ve helped boil down the B2B eCommerce research which supports these six compelling reasons to make the shift to sell online.

Nearly 50% of companies surveyed listed a fast implementation as critical, yet they are constantly being disappointed. I...
04/26/2018
Why Selling Online Doesn’t Have to be So Hard

Nearly 50% of companies surveyed listed a fast implementation as critical, yet they are constantly being disappointed. Is there a way to strip to the cost and complexity out of B2B eCommerce? https://hubs.ly/H0bKkch0

Learn how ePN takes the cost and complexity out of selling online - with a focus on industries like restaurant equipment, janitorial supplies and construction.

Whether searching for foodservice equipment or janitorial supplies, B2B buyers and are exploring options online before t...
04/26/2018
How Manufacturers are Responding to Trends in Online Research

Whether searching for foodservice equipment or janitorial supplies, B2B buyers and are exploring options online before they buy. The trouble is, the product information that they find online isn’t always comprehensive, relevant, or even trustworthy. https://hubs.ly/H0bKkf00

B2B buyers do online research before they buy. Without a data services approach, manufacturers' content will continue to fall short in meeting buyer demand.

59% of businesses evaluating B2B eCommerce cited integration with existing software as priority. Read to learn how to in...
04/25/2018
Going Beyond “Selling” Online – The Benefits of ERP Integration with eCommerce

59% of businesses evaluating B2B eCommerce cited integration with existing software as priority. Read to learn how to integrate existing product information, SKUs, sales/order/inventory management systems, etc. and how long will it take/cost? https://hubs.ly/H0bKBLQ0

Selling online is not enough. B2B eCommerce sellers must find solutions that connect the data between back-end ERP systems and their eCommerce platform.

If you’re a dealer or distributor of commercial equipment, such as restaurant or janitorial supply, you may be deliberat...
04/24/2018
5 Reasons Why Sales Teams Love When Their Companies Start Selling Online

If you’re a dealer or distributor of commercial equipment, such as restaurant or janitorial supply, you may be deliberating whether to invest in an online store to expand sales and keep up with the competition. See why your sales teams will love it. https://hubs.ly/H0bKkn80

Commercial equipment dealers in restaurant supply and janitorial supply find that sales teams love when their companies sell online for these reasons.

Learn how many foodservice dealers, JanSan distributors and other B2B sellers are providing customers with searchable, d...
04/23/2018

Learn how many foodservice dealers, JanSan distributors and other B2B sellers are providing customers with searchable, digital content.https://hubs.ly/H0bMJwl0

"The relationship you have with your foodservice and JanSan equipment customers is priceless. They prefer to buy from yo...
04/19/2018
Time is Running Short for Food and Restaurant Equipment Dealers Whose Customers Want to Buy Online  - Lessons Learned from Farmers Across America

"The relationship you have with your foodservice and JanSan equipment customers is priceless. They prefer to buy from you vs. a faceless online presence but if it becomes so much easier to buy online, eventually they’ll shift at least some of their purchasing." https://hubs.ly/H0bKhbP0

Using an analogy, we explain how adding an online storefront, restaurant equipment dealers are investing in and adding value to their customer relationships.

"64% of B2B buyers research at least half their work purchases online yet only 5% research on a dealer’s website." If yo...
04/17/2018
Business Customers Want a Consumer-Like Buying Experience. Are You Ready?

"64% of B2B buyers research at least half their work purchases online yet only 5% research on a dealer’s website." If you're a dealer or distributor in foodservice, jansan or another B2B segment & don't offer a way to research & buy online, you risk losing a customer. https://hubs.ly/H0bHwy90

Businesses expect a consumer buying experience. If your company is not considering a B2B eCommerce platform, your customers will eventually go elsewhere.

"What sets the food service industry apart is the continued need for subject matter expertise." Read our latest article ...
04/17/2018
Lessons Learned from the Food Service E&S Industry Summit

"What sets the food service industry apart is the continued need for subject matter expertise." Read our latest article exploring 5 key takeaways from our time at a leading food service industry summit. Lessons Learned from the Food Service E&S Industry Summit https://hubs.ly/H0bHwy80

Atero shares lessons learned from an event that brought together equipment dealers, manufacturers and service providers throughout the food service and hospitality industry. Solutions, like e-commerce, that connect equipment dealers, reps and manufacturers to come together in collaboration is key.

Check out our latest article where we explore how food service equipment dealers and manufacturers can thrive together a...
04/11/2018
Lessons Learned from the Food Service E&S Industry Summit

Check out our latest article where we explore how food service equipment dealers and manufacturers can thrive together amidst the changing industry landscape. Lessons Learned from the Food Service E&S Industry Summit https://hubs.ly/H0bDPT10

Atero shares lessons learned from an event that brought together equipment dealers, manufacturers and service providers throughout the food service and hospitality industry. Solutions, like e-commerce, that connect equipment dealers, reps and manufacturers to come together in collaboration is key.

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45610 Woodland Road, Suite 300
Sterling, VA
20166

Telephone

(888) 939-3688

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