09/13/2025
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Dynamic Duos featuring Scott Evans & John Sturm
John’s Music
Article by Barry Kaufman
Photography by Maggie Washo
In the world of guitars, there are essentially two schools: electric and acoustic. The electric sound can fill an arena, but it requires an intricate knowledge of voltage, current, resistance, and wattage to ensure you don’t blow a fuse. The acoustic sound relies only on ancient knowledge of vibration, resonance, and the acoustic properties of various types of wood.
Each is an artform unto itself, but despite their differences, they have one thing in common: you can’t rock without them.
This dynamic of electric and acoustic, analog and digital is what has made Scott Evans and John Sturm such a perfect pairing in running John’s Music. When Evans purchased the iconic New Orleans Road shop in 2010, he realized that his sound harmonized perfectly with Sturm.
“We agreed to work for a couple of years together after the purchase. He was just going to show me the ropes of retail because I’d never worked retail before,” Evans said. “After a while we realized this is kind of a two-man job and we work well together, so why don’t we stick to it.”
Sturm, who had been running the shop solo, found that this new dynamic let him focus on the part of the business he loved.
“I like to work on acoustics. Electrics, I never paid a lot of attention to. And Scott’s like a master setting them up,” Sturm said, adding in his own colorful way that “At least, no one ever [complains] about it, right?”
That last quote was, obviously, edited for print. But if you’ve been to John’s Music and have seen the stage show put on by the intersection of these two big personalities, you know that it had them both laughing.