Wild Fern Creative

06/09/2026

Good branding begins long before the logo. It starts with questions.

What makes a brand feel trustworthy? What makes it memorable?
What makes someone stop scrolling and pay attention?

Those questions became the starting point for Salt & Sage Botanicals, a concept project exploring a brand rooted in simplicity, nature, and intentional living.

From there came sketching, refinement, typography studies, color palettes, and plenty of exploration.

Some ideas worked. Some looked considerably better in my head.
That's part of the process.

Even concept projects require the same thinking and problem-solving as client work. They give designers room to explore, test ideas, and build brands from the ground up.

Because thoughtful brands don't happen by accident. They grow from a strong foundation.

→ Swipe to see the process behind the final identity.

06/04/2026

06/02/2026

A concept project exploring what it looks like when a café brand feels truly rooted.

Kindroot Café was inspired by the idea that what we consume should feel intentional—from the ingredients in a cup of coffee to the experience of picking it up off the shelf.

The visual identity leans earthy, warm, and handcrafted, with packaging designed to feel approachable rather than perfect.

Because coffee is already doing enough heavy lifting.

The branding doesn't need to make it complicated.

Brand identity + packaging concept by Wild Fern Creative.

View the full project:
bit.ly/wfc-kindroot

06/01/2026

Can I tell you something most people get wrong
about branding?

It's not just your logo. Or your colors. Or even
your website.

Your brand is the full experience someone has
every time they interact with your business.

And it's built across four core elements. Swipe
to see what they are and why eac

Read more here: https://bit.ly/anatomy-of-a-brand

06/11/2025

🌿 From Seed to Sprout to Wild Fern Creative—We’re Back! 🌿

Hello, friends & clients! It’s been a minute—not because of a creative break, but because life truly happened. During this time, I’ve navigated family milestones, tackled unexpected challenges, and discovered new depths of empathy—all of which have shaped my approach to design and my vision for the future.

✨ Why the New Name?
You may remember me as Seed to Sprout Design—a name that celebrated beginnings and growth. Now, as Wild Fern Creative, I’m embracing the full flourishing of that journey: grounded in nature, rich with hidden beauty, and always pushing toward fresh horizons.

✨ What’s Next?
Human-Centered Storytelling: Designs that reflect real-life moments, emotions, and experiences.
Flexible Processes: Tailored to life’s curveballs and your project’s unique timeline.
Organic, High-End Aesthetics: Moody, textured, and crafted to feel both natural and refined.

🖋️ Let’s Reconnect!
Whether you need a brand refresh, vibrant marketing materials, or a complete rebrand—let’s talk! Drop me a DM or comment below with your ideas, challenges, or simply to say “hello.” I can’t wait to bring Wild Fern Creative’s renewed vision to your next project.

Thank you for your patience, support, and for growing alongside me—from seed, to sprout, to the wild fern. Here’s to what’s next!

www.wildferncreative.com

11/23/2024

Time to get those holiday cards ordered! New designs hitting the store every day. Order early and check that item off your list. 🎄

01/24/2021

I've fallen for these typographic signs big time, have you? I've been in love with words as art since my first college typography class back in... well, nevermind. More to come and please message me if you have a favorite quote. I'd love to personalize one just for you!

04/08/2016

Creativity, Art Quote, Maya Angelou. Art by Amira Rahim www.amirarahim.com

04/06/2016

Alice In Wonderland fan? Seed to Sprout's playful wall art "Do You Suppose She's A Wildflower?" was included in this great Alice In Wonderland inspired treasury on Etsy!

https://www.etsy.com/treasury/Nzk4OTcyM3wyODY0Nzg2NTcz/were-all-mad-here

02/17/2016

Happy feedback from a recent wedding invitation customer:

"I am so happy with my wedding invitations and rsvp's. Keri was very accommodating and kind and professional. I requested that she make a program file for me as well and there were no problems. She worked with me to make sure I was satisfied. And I am. Thank you, Keri for being a huge part in my big day!"

I'm honored to be a part of all of my customer's big days! Wedding planning can be stressful and I do my best to make this part as stress-free as possible!